ABSTRACT This research work is aimed at finding the journalist that is freer between those in private and government owned media organizations, using Ray-power and FRCN Enugu as a focus, to achieve maximum and accurate findings. The researcher made use of survey design. To gather necessary information, copies of questionnaire were administered and... Continue Reading
Abstract This research was conducted with the aim to examine the impact of Nigerian Television Authority Enugu no the social development of rural community Emene, Enugu state. The study was based on uses and gratification theory. The population of the study was 250 out of which 200 were purposively selected and sampled. The researcher consulted... Continue Reading
Abstract This project seeks to appraise the impact of indigenous soap operas on the general behavior of students of Caritas University. A survey research method was employed in carrying out this work. At the end of the exercise, findings showed that indigenous soap operas have a great impact on the behavior of the students of Caritas University.... Continue Reading
Abstract The research study was aimed at radio broadcast programmes and rural development in Nigeria; A study of residents of Awgu local government area. The study addressed four research questions. The study adopted the survey research design method using the questionnaire as the research instrument. The findings revealed among others that... Continue Reading
The research study was aimed at radio broadcast programmes and rural development in Nigeria; A study of residents of Awgu local government area. The study addressed four research questions. The study adopted the survey research design method using the questionnaire as the research instrument. The findings revealed among others that there are... Continue Reading
ABSTRACT The aim of this research project is to know the essence of radio commentaries and its impact on the listeners. The aim of this research project is to know the essence of radio commentaries and its impact on the listeners. The project stars with information which given insight into the historical back ground of news commentaries. It... Continue Reading
ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy... Continue Reading
ABSTRACT The role of public relations in ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PARASTATALS (A CASE STUDY) OF THE ENUGU STATE IDATER CORPORATION) is hinged on disclosing the necessity of applying public relations and the role public relations can play in rendering a satisfactory services which will not only retain customer but attract... Continue Reading
ABSTRACT The purpose of this study was to find out the effect of television educational programme on children. One hundred and eighty respondents were randomly selected for the study in Enugu Sate and questionnaires were distributed to them. To accomplish this task, the following hypothesis were tested. H1:Educational Programmes stimulate... Continue Reading
ABSTRACT This work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with network of branches. Public relations role in Nitel Plc cannot be over-emphasized because the services of Nitel must satisfy the aspirations of its publics. This research identifies how public... Continue Reading
ABSTRACT This study on mass media in the promotion of government policies in Nigeria was conducted to determine the contributions of mass media research in the overall success of promotion of government policies in Nigeria using Enugu State Broadcasting Service of Nigeria as a case study. This study is made up of five chapters, chapter one deals... Continue Reading
TABLE OF CONTENT Pages Title Page i Certification ii Dedication iii Acknowledgment iv Abstract v Table of Content vi CHAPTER ONE 1.0 Introduction 1 1.1 History of Advertising 2 1.2 Historical Background of Unilever Nigeria Plc 4 1.3 Statement of... Continue Reading
This study is aimed at ensuring the media leads by example and practices good governance, which is gender sensitive in order that gender equality is realized in all spheres of the society. This study was confined to Kisumu, the third largest city of Kenya. It has a population of about 700,000, where women make up 75%. The commonly spoken native... Continue Reading
ABSTRACT The concept of customer satisfaction occupies a central position in marketing thought and practice. Satisfaction is a major outcome of marketing activity and serves to link processes culminating in purchase and consumption with post-purchase phenomena such as attitude change, repeat purchase, and brand loyalty. Customer satisfaction has... Continue Reading
This critical need to know how dramatic appeals and elements influence the audience is the focus of this research work. This study therefore aims to examine the influence of dramatic elements in product advertisements on the consumers’ when it comes to purchase or buying decision. It will also establish if dramatic appeal in selected... Continue Reading
ABSTRACT The new media have offered print newspapers the opportunity to reach a wider range of readers through online versions, without any demographic or distribution problems. The advent of online newspapers has made access to news available to anyone who has access to the Internet with just a click of the mouse. However, while many developed... Continue Reading
Abstract The aim of this study was to determine the impact of social media on modern journalism in Makurdi metropolis. To achieve this aim, the survey research method and chi-square were used. Subjects were drawn from journalists in Makurdi metropolis in Benue State, using the purposive sampling technique. Three research questions and one... Continue Reading
ABSTRACT This study is aimed, at pointing the role of public relations department and the practitioner in building the corporate image in government parastiatls TABLE OF CONTENT TITLE PAGEII APPROVAL PAGEIII DEDICATIONIV ACKNOWLEDGMENTV ABSTRACTVI TABLE OF CONTENTVII CHAPTER ONE INTRODUCTION 1.1THE HISTORY OF NIGERIAN AIRWAYS 7 1.2THE... Continue Reading
INTRODUCTION Since 1981 when HIV/AIDS was first diagnosed in united states of America, (USA) the virus has spread throughout the worldwide affecting both the rich and the poor urban and rural people alike. Technically speaking, the HIV which disables the human immune system is either of two strains of a retrovirus, HIV – 1 or HIV-2 that destroys... Continue Reading
ABSTRACT In several quarters, there have been allegation making round, that state governments use their state Broadcast media as propaganda machinery. The focus is to investigate such allegation using Enugu State Broadcasting Service (ESBS) radio/TV as a case study. The study was based on critical theory by staurt Hall. The theory views the... Continue Reading
ABSTRACT The research was carried out successfully from Bukedde television. The purpose of the study was to assess and know how the media especially electric media has helped to curb down violence in Uganda. The specific objectives were to examine the role of electronic media in the curbing down violence in Uganda and how media has curbed down... Continue Reading
This research exercise is on the challenges of journalism practice in Nigeria (A study of Nigerian Television Authority, Enugu). The research study adopted the systems theory and Maslow’s Hierarchy of Needs Theory as the theoretical framework for this study. The research population comprised 89 staff workers and the research study adopted the... Continue Reading
In politics today, the media are very important in reporting political activities. There are certain ways they report political actors which allow the people to develop a level of perception about the politicians. The media often frame reports, not only for people on what they should think about (agenda setting)but on how they should think... Continue Reading
TABLE OF CONTENT Title Page i Certification ii Dedication iii Acknowledgements iv Table of contents vi Abstract vii Chapter One: Introduction 1.1 Background of the study 1 1.2 Statement of the problem 1.3 Research Questions 1.4 Objectives of Study 1.5 significance of the study 1.6 Scope of the Study 1.7 Limitation of the Study Chapter Two:... Continue Reading
ABSTRACT It has been observed by researchers that many children today are being influence by what they view or see on the television, especially when it comes to cartoons production. For instance, there are reported cases of children misbehaving after their exposure to television programme, of cartoon type. Based on the above observation, the... Continue Reading