ABSTRACT The advent of modern communication gadget –implication for Nigerian Journalism. The title of this study took a vivid look at the coming of communication gadget, more powerful than the ancient ones to take care of adequate communication outreach to the whole world. It treats in succession the introduction of communication among... Continue Reading
ABSTRACT Video club services has become the bare of the Nigerian citizens. They have gone a long way in providing services to people and they have in their own way created market for movie producers. They have boosted the activities of the most actors and actresses in the Nigeria movie industry and entertainment. This project, is undertaken to... Continue Reading
ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the... Continue Reading
ABSTRACT This study was carried out with the sole objective of determining the Effectiveness of Radio in Educating Nigerian Women on Immunization. A Case Study of Oru-East L.G.A of Imo State. The researcher identified the research problems and used them to raise four research questions and four research hypotheses. Literature relating to the... Continue Reading
ABSTRACT This research work is a very crucial study for the Access Bank Plc. The study was motivated by the necessity to establish what constitute motivational instrument in the organization and the extent of their application. Sources of data includes, primary and secondary data in which both relevant official and non official materials and... Continue Reading
ABSTRACT In some of the developing countries with Tanzania among them, mass media has taken a new turn. What they carry, political and necessary management changes that have occurred are t he main development of mass media. What they carry now is determined by a rather crusadic role in the developing of their respective commodities. In a country... Continue Reading
ABSTRACT This study examined the influence of the Facebook platform in changing the behavior of female mass communication students towards the journalism profession. The major objective of the study was to determine ways Facebook could influence the behaviour of female mass communication students towards journalism as a profession. The survey... Continue Reading
ABSTRACT This thesis, PUBLIC RELATIONS AS A MANAGERIAL TOOL IN BUSINESS ORGANIZATION (A CASE STUDY OF FIRST BANK OF Nigeria PLC., Enugu) is based on finding out the need of Public Relations at management level in a business organization using First Bank of Nigeria Plc. I this research work the researcher has investigated on how the management sees... Continue Reading
ABSTRACT The problems which face both private and government owner television stations have always been a concern to both public and media experts, This work is aimed at providing answers to questions asked while accomplishing. The objectives written in the first chapter of the work. This work is divided into five chapters. Chapter one... Continue Reading
ABSTRACT This research work seeks to examine to what extent the press content (restricting it to print media) affect the choice made by the public toward a particular political candidate. It examines theories as related to the field of mass communication, which emphasis the media key role in determine what perception the public build on a... Continue Reading
TABLE OF CONTENTS DECLARATION APPROVAL DEDICATION ACKNOWLEDGEMENT iv LIST OF ACRONYMS v TABLE~OF CONTENTS vi LIST OF TABLES ANDFIGURES ix CHAPTER ONE 1 1.0 Introduction 1 1.1 Background Information to the Study 1 .2 Statement of the Problem 2 1 .3 Objectives of the study 3 1.3.1 General Objective 3 1.3.2Specific Objectives 3 1.4 Research Questions... Continue Reading
ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyse the public relations strategies and policies management of the organization in question. The study... Continue Reading
ABSTRACT The attitude of television audience toward commercial interruption in television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about and how it affects the audience and suggestion on what to do in order to better the performance of... Continue Reading
ABSTRACT It seems as if Traditional media which had been channels used as means of preserving the cultures of people in the communities are no longer effective. Hence, this study is aimed at measuring the impact of Digital media as the new media that had evolved to improve and complement the Traditional media. The need to evaluate the impact of... Continue Reading
ABSTRACT This research study evaluates journalists’ level of adherence to the journalism ethics on reward and gratification in the metropolitan area of Jos, Plateau State Capital. After the survey research carried out within media houses in the metropolis of Jos, one hundred copies of questionnaires are distributed but only eighty-four were... Continue Reading
ABSTRACT The importance of Advertising is ubiquitous to every person or profession. It has been part of our daily events irrespective of our lines of discipline like teaching, medicine, accounting, business, agriculture, politics etc. This Study examined the effect of Political... Continue Reading
ABSTRACT In a world of fierce competition and emergence of internet as a powerful, borderless media, gaining and retaining the attention of consumers and customers and persuading them to buy products and services through the broadcast media is becoming more challenging and important. Although advertising has been proved to be effective in... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background to the study Studies have focused on how television programmes that appear to be “real” alters the viewers’ perception of reality (or social reality) (Nwafor, 2015). However, recently a new fad in television has surfaced and it appears to be taking over. Reality television shows are overtaking... Continue Reading
ABSTRACT This Project work was based on the role of public Relation is conflict management between oil producing communities and oil companies. The study was however contained to two major oil companies namely, the shall petroleum Development Company (SPDC) and the part. Harcourt Returing Company (PHRC). In addition, Eleme Local Government... Continue Reading
ABSTRCAT In times past, a great deal of research has been carried out at various levels in the impact of Television on the socialization process of children in several parts of the world by mass communication scholars Contrary what is regarded as the norms, this present study is specifically addressing itself to the positive contribution made by... Continue Reading
Abstract The Federal Radio Corporation of Nigeria is the Pioneer Broadcast Organization in Nigeria with a rich culture of excellence. Available records reveal that Radio Broadcasting was introduced into Nigeria in 1933 by the then colonial Government. It relayed the overseas service of the British Broadcasting Corporation through wired system with... Continue Reading
CHAIPTER ONE LII Introduction This ‘chapter dealt with the introduction, background to the study, problem statement, scope of the study and che significance of the study to the population of Busaba Sub County in Mbale district Li Background of the study Much debate over HIV prevention has arisen in recent years. While both international and... Continue Reading
BY AKINWALE, JOSEPH OLUWAFEMI MATRIC NO: 120102040 BEING A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION, FACULTY OF ARTS, ADEKUNLE AJASIN UNIVERSITY, AKUNGBA-AKOKO, ONDO STATE, NIGERIA. IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF ARTS... Continue Reading
CHAPTER ONE INTRODUCTION 1.1Background to the Study According to Parekh and Rupal, (2012) advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. Advertising is how a company encourages people to buy their products, services or ideas. An advertisement (ad) is anything that draws... Continue Reading
INTRODUCTION BACKGROUND OF THE STUDY The tendency, most of the time especially in the developing countries, is for media practitioners to package their media contents well. In doing this, they do not take into consideration their supposedly diverse audience. This may be as a result of professional ignorance or perhaps taking the... Continue Reading