THE EFFECT OF ADVERTISING ON SALE VOLUME (A CASE STUDY OF UNILEVER NIGERIA PLC)

  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS1241
  • Access Fee: ₦5,000 ($14)
  • Pages: 65 Pages
  • Format: Microsoft Word
  • Views: 231
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TABLE OF CONTENT

           Pages 

Title Page i

Certification ii

Dedication iii

Acknowledgmentiv

Abstract v

Table of Content vi

 

CHAPTER ONE 

1.0​ Introduction 1

1.1​ History of Advertising 2

1.2​ Historical Background of Unilever Nigeria Plc 4

1.3​ Statement of Problems 6

1.3​ Purpose of the Study 3

1.4 Objectives of the Study 

1.5​ Research questions 7

1.6​ Research Hypothesis 7

1.7​ Research Objective8

1.8 Purpose of the study 8

1.9​ Definition of terms 8

 

CHAPTER TWO9

LITERATURE REVIEW 9

2.Literature Review 10

2.1​ Objectives of Advertising 12

2.2​ Functions of Advertising Objectives 14

2.3​ Objectives of Advertising in sales 14

References24 

CHAPTER THREE

METHODOLOGY

3.0 Introduction 26

3.1 Re-statement of the Research Questions26

3.2​ Restatement of Hypothesis27

3.3​ Characteristics of the study Population  27

3.4​ Sources of Data 28

3.5​ Sampling Design and Procedure 28

3.6​ Data Collection Instrument 29

3.7​ Administration of Data Collection Schedule 29

3.8Procedure for Processing and Analyzing Data 30

3.9​ Limitation of the Methodology30

References31

 

CHAPTER FOUR

PRESENTATION AND ANALYSIS OF THE DATA

4.0​ Presentation and Analysis of Data32

4.1​ Computation of Data 44

4.2​ Hypothesis Testing 45

4.3​ Hypothesis46

 

CHAPTER FIVE

SUMMARY, CONCLUSION AND RECOMMENDATION

5.0 Introduction49

5.1​ Summary of Finding 48

5.2​ Conclusion49

5.3​ Recommendations50

References 51

Appendix A53

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

THE EFFECT OF ADVERTISING ON SALE VOLUME (A CASE STUDY OF UNILEVER NIGERIA PLC)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS1241
  • Access Fee: ₦5,000 ($14)
  • Pages: 65 Pages
  • Format: Microsoft Word
  • Views: 231
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    Details

    Type Project
    Department Mass Communication
    Project ID MAS1241
    Fee ₦5,000 ($14)
    No of Pages 65 Pages
    Format Microsoft Word

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