Most Relevant Marketing Project Topics and Materials (Page 50)

ABSTRACT In this study, an attempt was to determine the acceptability or otherwise of locally manufactured cosmetics in Enugu Urban. In chapter one of this project is the introduction which contains the back of the study, here Nigeria based so much on foreign made cosmetics before locally made was encouraged. In chapter two, the literature review,... Continue Reading

ABSTRACT   This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way.  Ohha community bank was establish in 1997 and has been since entertaining their customers with... Continue Reading

ABSTRACT This project was a through research into marketing of financial services by Nigerian banking industry in Nigeria. It is to investigate the performance of bank marketing, and what extent they have contributed to the Nigerian economy. Chapter one of this project deals with general introduction of what marketing of financial services is all... Continue Reading

ABSTRACT  The study focuses on the impact of effective public relations practice in the marketing expansion of banking services in Enugu metropolis. a case study of All State Trust Bank Plc operating in Enugu state. It aims at identifying the areas of potential problems in order to enable corrective measures to be taken. Although All States Trust... Continue Reading

ABSTRACT   The Nigerian economy is filled with different kinds of services providing industries, ramping from the large ones like banks to very small ones such as hair saloon services. The deepering economic problems in the country has made services provision of all kinds very expensive and competitive. The only solution to survive is to engage... Continue Reading

INTRODUCTION BACKGROUND TO THE STUDY We all believe in communication we also say that any management which endorses good communications in house and externally in enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or point of view escapes the researcher. As Henry Tames put it “it must... Continue Reading

ABSTRACT  This project work was on the distribution management in brewery industry (A case study of Nigeria Brewery Plc).  The objectives of the study were:  To ascertain whether the company has sufficient number of functional distribution vans.  To find out if the company have dependable source of raw material from the objectives of the study... Continue Reading

ABSTRACT  This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’... Continue Reading

ABSTRACT  Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.  Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such... Continue Reading

ABSTRACT  The purpose of this project is to examine the impacts of self service on the performance of supermarkets.  The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to be... Continue Reading

ABSTRACT   The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo.  The objective, the study among other things include:  -To determine the impact of personal selling on the marketing of Milo.  -To find out whether... Continue Reading

INTRODUCTION  BACKGROUND OF THE STUDY  Banking transactions in some selected local government in Enugu such as Udi, Ezeagu Udoji is not new to us as we have been practicing this system for over thirty years after independence. However it is on this background that two systems of operations were adopted for effectiveness and efficiency of the... Continue Reading

ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected.  The research instrument used in collecting the data were questionnaire and personal oral interview.  The respondents compaesed the event... Continue Reading

ABSTRACT This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis). To carry out the research work the some of the following objective were set out.  To find out the problem associated with the pricing system of communication  comparing.  To make... Continue Reading

ABSTRACT Commercial bank in Nigeria render services like cash depository, agency services and granting of credit facilities such as over draft, loans etc.  And this can be said to be the stock in trade of the commercial banks. This should be effectively carried out through the use of marketing strategies. Marketing is a new science in the service... Continue Reading

1.1INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today.  It is also a problem that threatens to worsen rapidly in the years immediately ahead. On the otherhand, problems relating to rural inaccessibility have continued to plogue the world, and in particular,... Continue Reading

ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu.  The objectives of the study are: •To evaluate the promotional strategies adopted by Top Class Barbing Salon in order to determine these profitability.  •To determine the... Continue Reading

1.1INTRODUCTION  In the 17th century when farming was regarded as he main occupation in Nigeria, farmers go to the farm in the morning, in the evening they gather at the village square to eat drink, rest and plan how to tackle their farming activity of the following day. This necessitated the  building of small house outside their main house as... Continue Reading

INTRODUCTION 1.1   BACKGROUND OF THE STUDY The impact created by modern communication equipment generally to the economy especially to the job efficiency of the secretary is to be research      With the introduction of modern equipment, so much has been achieved. The secretary cannot be very effective in the discharging of her | his duties... Continue Reading

ABSTRACT The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or consumers. Data on this issue were collected through survey (questionnaire schedules) and that serves as... Continue Reading

ABSTRACT  Marketing of Church Services are established to deliver services to the people of God.   Are these services made to satisfy the congregation, themselves or the priest?  The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like... Continue Reading

ABSTRACT  This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes.  The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers... Continue Reading

ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as a case study was to  determine the causes of low patronage by customers and equally to suggest possible solutions to the problem. Relevant work relating to this project was reviewed in order to get... Continue Reading

ABSTRACT  This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent of promotion as a strategic instrument in the sales of any manufactured products.  Guinness Nig. Plc was made use of by the researcher as a case of study because of the level and precision this study... Continue Reading

Cost control is a vital instrument for the survival of any business organization.  The aim of this work the impact of cost control in a Brewing Industry a case study of Nigeria Breweries Plc. 9th  Mile Enugu metropolis is to x-ray the conceptual insight of cost control techniques and ascertain whether in practical situation those techniques in... Continue Reading