AN ANALYSIS OF SALES PROMOTION ON SALES VOLUME IN THE BEVERAGE INDUSTRY: THE CASE OF NIGERIA BOTTLING PLC

  • Type: Project
  • Department: Accounting
  • Project ID: ACC2133
  • Access Fee: ₦5,000 ($14)
  • Pages: 20 Pages
  • Format: Microsoft Word
  • Views: 856
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853






ABSTRACT







A lot of beverages manufacturing companies in Nigeria are


suffering from the piling up of unsold stocks. In recent years, Nigeria


witnessed sales promotions by most beverage industries such as Nigeria Bottling


Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria


Plc., etc. Beverage industry such as NBC Plc. uses sales promotion for several


reasons: to generate quick sales bursts, to build long-term awareness and


maintain steady market shares, to gain increase in shelf space and better


in-store display, etc. Does the success of sales promotional programme really


justify the promoter's efforts in terms of time, cost and benefits?







The objective of this study is to examine the effect


of sales promotion on the sales volume of the beverage industry and suggest


ways sales promotional tools and techniques could enhance sales volume.







The data for this study was collected from both


primary and secondary sources. Questionnaire administration was the major


instrument for primary data collection. Data was collected from wholesales and


retail distributors of the product and the ultimate consumers. The data was


analyzed using frequency and chi-square statistical method to test the


hypotheses raised for this study.







The study revealed that effective implementation of


sales promotion among other promotional techniques increases the consumption


rate of soft drink products as well as the sales volume of the beverage


industry.

AN ANALYSIS OF SALES PROMOTION ON SALES VOLUME IN THE BEVERAGE INDUSTRY: THE CASE OF NIGERIA BOTTLING PLC
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Accounting
  • Project ID: ACC2133
  • Access Fee: ₦5,000 ($14)
  • Pages: 20 Pages
  • Format: Microsoft Word
  • Views: 856
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Accounting
    Project ID ACC2133
    Fee ₦5,000 ($14)
    No of Pages 20 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses... Continue Reading
    ABSTRACT A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses... Continue Reading
    ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis.  The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading
    ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis. The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading
    ABSTRACT The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms.... Continue Reading
    ABSTRACT The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms.... Continue Reading
      ABSTRACT This research work is on the effect of advertising and sales promotion on sales volume. It is aimed to provide the opportunity of determining the effect of advertising and sales promotion in the affairs of Nigeria Breweries Plc. And by extension in that of the beer industry in Nigeria. Advertising and sales promotion are very important... Continue Reading
    ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major problems investigated was to determine whether actually manufacturing companies derive benefits by engaging sales promotions and other business incentives.... Continue Reading
    ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major problems investigated was to determine whether actually manufacturing companies derive benefits by engaging sales promotions and other business incentives.... Continue Reading
    ABSTRACT The aim of this research work is to know the effect of physical distribution on sales volume of beverages in Enugu Metropolis. It is also aimed at ascertaining the performance of physical distribution on seven up product/ drink. The objective of the researcher is to address the following: to find out the distribution strategy employed by... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us