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Marketing Project Topics & Research Materials (PDF & DOC)

Browse over 1,357 Marketing project topics and complete research materials for B.Sc, HND, ND, and postgraduate students. All topics are well-researched and suitable for Nigerian universities and polytechnics :(Page 31)
Showing 751 - 775 of 1,357

751) The Effectiveness Of Personal Selling In The Marketing Of Capital Goods (a Case Study Of Anambra Motor Manufacturing Company Anammco)

This study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were studied as well as their business consumer... Continue Reading
  • Type:Project
  • ID:MKT0952
  • Pages:122

752) Impact Of Marketing Research In A Small Scale Company A Case Study Of Juhel Pharmaceutical Enugu

The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective ere formulated. - To know whether Juhel pharmaceuticals conducts marketing research - To determine the impact of marketing research on the company’s profitability primary and secondary... Continue Reading

753) Effect Of Price And Price Changes On The Sales Of Consumer Goods

INTRODUCTION Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean... Continue Reading

754) Effective Marketing Of Television Service In Enugu Metropolis (a Case Study Of Enugu Television (e.t.v)

The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used... Continue Reading

755) Application Of Marketing Concept In Marketing Of Hair Dressing Services

This research project is very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also... Continue Reading

756) The Role Of Public Relations In The Marketing Of Hospital Services (a Case Study Of Park-lane Hospital Enugu)

INTRODUCTION BACKGROUND OF HE STUDY Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what public relation was, until the recent past when public relations practice and public relations programmes and activities were considered as the powerful tools for co-ordinating human and business image. The... Continue Reading

757) The Effect Of Branding On Product Marketing – A Case Study Of Unilever Nigeria Plc.

INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by... Continue Reading

758) Effective Marketing Strategies For Health Care Services In Enugu Metropolis (a Case Study Of Bethsaida Hospital Enugu)

The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study... Continue Reading

759) The Impact Of Pricing And Marketing Of Beverage In Enugu State (a Case Study Of Cadbury (nig Plc Enugu)

The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of beverage in the country particularly at Enugu. This is in the view of making... Continue Reading

760) A Survey On Problems Of Marketing Commercial Bank Services (a Case Study Of Union Bank Of Nigeria Plc, Garden Avenue, Enugu)

INTRODUCTION for bank to survive in today’s growing dynamic highly competitive bank environment the marketing of the banking service is indeed inevitable so that they can serve its customers with a well tail over package and creating programme in order to meet adequately the various needs of its customers and other company specific requirements.... Continue Reading

761) The Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products In Anambra State (a Case Study Of Onitsha Metropolis)

This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study. The research study also designed to find whether and how managers... Continue Reading

762) Consumer Preference On Tooth Paste Brands In Enugu Metropolis

This study on the consumer preference for toothpaste brands in Enugu metropolis Enugu state is intended to closely understand how consumers make their brand choice. The objective of the study is as follows: to find out the major factors that influence consumers preference of toothpaste brands. To identify consumers preference for... Continue Reading

763) Pricing Strategies For Marketing Of New Product In Enugu Metropolis (a Case Study Of Extra Isol Household Disinfectant, Made And Hardis And Dromedias)

This research is an investigation inquiry into the pricing strategies for marketing of new products of extra Isol household disinfectant, A case study of Hardis and Dromedias Limited, located at Enugu, Enugu state, Nigeria. A survey method of research in collecting data firms. The sample used in carrying these research work is random... Continue Reading

764) The Impact Of Advertising On Sale Of Mobile Phone In Enugu Metropolis

Variation in size and sex of respondent place of residence of respondent most preferred medium of communication occupation of respondents interest in telecommunication. Telecom firms patronize by respondents period of operating an account with the firms types of accounts operated respondents rating of the present performance of the... Continue Reading

765) Standardization Of Product

Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. The... Continue Reading

766) The Impact Of Physical Distribution Channels In Marketing Of Agricultural Produce: A Case Study Of Perishable Agricultural Produce In Boki L.g.a Of Cross River State

Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main... Continue Reading

767) Effects Of Uniform Pricing Policy In The Marketing Of Petroleum Products In Nigeria

The aim of this study is to examine and determine the effects of uniform pricing policy in the marketing of petroleum products in Nigeria. Data were collected from primary and secondary data. The major data collection instrument is the questionnaire. The data were presented in table as frequency distribution and analyzed with frequencies... Continue Reading

768) Attitude Of Consumers To Sales Promotion In Enugu Metropolis

This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis. This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game worth... Continue Reading
  • Type:Project
  • ID:MKT0913
  • Pages:102

769) A Study Of Promotional Strategies In The Management Of Supermarket (a Case Study Of Jovenson Supermarket Auchi, Edo State)

This project was carried out to examine promotional strategies in the management of supermarket. The main objective was to know the impact of promotional strategies in supermarket and also to know the composition of Promotional strategies within the supermarket. The survey research method was adopted. It was discovered that promotional... Continue Reading

770) Effect Of Marketing Information System On Managerial Decision Making In An Organisation: A Case Study Of Nigeria Bottling Company, Benin City

This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading

771) The Effect Of Sales Force Motivation On Productivity A Case Study Of Emenite Company Enugu

The topic treated in this project is “the effects of sales force motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the literature covered in the topic within this skeletal outfit. It attempts to identity the various... Continue Reading

772) Packaging As A Promo Tools In The Marketing Of Beauty Case Products (a Case Study Of Petals Enugu)

This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify packaging as a promotional in order to increase sales and profitability of the product. b. To... Continue Reading

773) The Importance Of Marketing Research To New Product Development (a Case Study Of Seven-up Bottling Company Lagos)

This project is aimed to examine the importance of marketing research to new product development. The project is make concerned with specific kind of marketing research to adopt in developing of a product in an organization. Chapter one deals with introduction of the study, the need of marketing research in an organization. The objective... Continue Reading

774) Product Strategies And Customer Loyalty Of Fast Food Service Firms In Port Harcourt

The most important meaning of a product is what it means to the customer. Pen, for instance, may be a product to the manufacturer, but to the customer, it means a device for writing. What the producer considers as the consumer’s benefit may be at variance’ with what the consumer actually sees or perceive. Awa (2002) defined a product as... Continue Reading

775) The Effect Of Pricing Strategies On The Marketing Of Agricultural Products In Enugu State (a Case Study Of Udi L. Govt. Council)

These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G. A Council was carried out with the some for the following objectives. To evaluate the possible means of reducing or removing entirely the activities of middlemen to remove the problem of heading.... Continue Reading
  • Type:Project
  • ID:MKT0923
  • Pages:118
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