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Marketing Project Topics & Research Materials (PDF & DOC)

Browse over 1,357 Marketing project topics and complete research materials for B.Sc, HND, ND, and postgraduate students. All topics are well-researched and suitable for Nigerian universities and polytechnics :(Page 33)
Showing 801 - 825 of 1,357

801) The Impact Of Promotion On Consumer Patronage Of Pharmaceutical Companies (a Case Study Of Gabbey Pharmacy Limited Enugu).

This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’... Continue Reading

802) The Efficacy Of Sales Promotion In The Marketing Of Consumer Product (a Case Study Of Nigeria Bolting Company Plc Warri, Delta State)

Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as... Continue Reading

803) The Impact Of Self Service On The Performance Of Supermarkets (a Case Study Of Cyril Supermarket Abakaliki, Ebonyi State)

The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of self service and other key elements included in the topic were discussed. It went further to state the problem to be studies... Continue Reading

804) The Impact Of Personal Selling In The Marketing Of Beverages In Enugu State (a Case Study Of Milo Product Of Nestle Nigeria Plc)

The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study among other things include: - To determine the impact of personal selling on the marketing of Milo. - To find out whether... Continue Reading

805) The Problems Facing The Establishment Of Banks In Rural Areas (a Case Study Of Some Selected Local Government Areas Of Enugu State)

INTRODUCTION BACKGROUND OF THE STUDY Banking transactions in some selected local government in Enugu such as Udi, Ezeagu Udoji is not new to us as we have been practicing this system for over thirty years after independence. However it is on this background that two systems of operations were adopted for effectiveness and efficiency of the product... Continue Reading

806) The Effect Of Segmentation In The Target Marketing Of Nbl Plc In Enugu State

This research project is very crucial study of the effect of segmentation in the target marketing of NBL plc Enugu. To solve the research problem primary and secondary data were collected. The research instrument used in collecting the data were questionnaire and personal oral interview. The respondents compaesed the event... Continue Reading

807) Effective Pricing Strategies For Introducing A New Product In The Market. (a Case Study Of Globacom Gms Enugu Metropolie)

This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis). To carry out the research work the some of the following objective were set out. To find out the problem associated with the pricing system of communication comparing. To make appropriate... Continue Reading

808) Marketing Of Commercial Bank’s Services

Commercial bank in Nigeria render services like cash depository, agency services and granting of credit facilities such as over draft, loans etc. And this can be said to be the stock in trade of the commercial banks. This should be effectively carried out through the use of marketing strategies. Marketing is a new science in the service... Continue Reading

809) The Role Of Product Advertising On Sales Volume Of Companies

This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by... Continue Reading

810) The Role Of Nigeria Export Promotion Council (nepc) In Export Promotion In Nigeria

This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria. The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria. The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated. Apart... Continue Reading
  • Type:Project
  • ID:MKT0895
  • Pages:134

811) Marketing Of Church Services (a Case Study Of Catholic Church In Enugu Metropolis)

Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or the priest? The researcher observed that the marketing of church services have some services to render and they encounter some difficulties in rendering that services like language,... Continue Reading

812) Effect Of Market Segmentation On The Performance Of Insurance Companies In Nigeria

Literature Review Conceptual Framework of the study - - Insurance Marketing and Market Segmentation Importance of Segmentation to Insurance Companies An Evaluation of the Nigerian Insurance Market Segment Market segmentation implementation challenges... Continue Reading
  • Type:Project
  • ID:MKT0897
  • Pages:103

813) The Effect Of Market Segmentation On The Performance Of Insurance Companies In Nigeria (a Case Study Of Selected Insurance Companies In Nigeria)

This study attempts to examine the effect of market segmentation as a tool for improving the performance of insurance companies. Insurance companies are always seeking alternative ways to improve the level of satisfaction among their customers; market segmentation may be a useful tool. Market Segmentation is essential and necessary for any... Continue Reading
  • Type:Project
  • ID:MKT0898
  • Pages:103

814) Consumption Patterns And Preferences Switching Among Consumers From Foreign To Local Rice In Umuahia Metropolis Abia State, Nigeria

This research work is based on consumption patterns and preferences switching among consumers from foreign to local rice in umuahia metropolis abia state, Nigeria. Over the years The Nigerian food sector has been characterised by excess demand over supply, through primarily to a high population growth rate of about 3% per annum, high rate... Continue Reading

815) Effectiveness Of Personal Selling Strategies In Marketing Of Table Water And Juice Drinks In Abia State Naigeria

This research work evaluates the effectiveness of personal selling strategies in marketing of table water and juice drinks in abia state, Nigeria. Water resources are natural assets that create flows of goods and services over time. One of the ways one can make money in Nigeria today is by investing in table water or sachet water... Continue Reading

816) The Impact Of Sales Promotion In The Marketing Of Consumer Product (a Case Study Of Dangote Indomie Noddle)

Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as... Continue Reading

817) The Efficient Of Corporate Image As A Strategy In Enhancing Profitability In An Organization

INTRODUCTION An examination corporate image management has led to the rise of stakeholder management in a complex market environment in the Nigeria, United States, Europe and Asian regions. Today’s corporations have paid substantial attention to the three key concepts, corporate reputation (CR), corporate image management , and stakeholder... Continue Reading

818) Effects Of Motivation On Salesforce Performance In Guinness Nigeria Plc And Mobile Telecommunication Network In South-east, Nigeria

This study was conducted to evaluate the effects of motivation on sales force performance in Guinness Nigeria Plc and MTN in South-East. The major objective of this work is to examine the comparative implications of motivation on sales force performance in manufacturing and service companies. Sales force are not active and effective as... Continue Reading
  • Type:Project
  • ID:MKT0880
  • Pages:135

819) The Relationship To Brand Preference Among Consumers Of Beer In Umuahia Metropolis

Beer is an alcoholic drink. Its wire consumption by people around the world dates back to prehistoric times. it is the most widely consumed alcoholic beverage in the world after water and tea (Meristem, 2014). People consume it for various reasons. It could be as a component of the standard diet for hygienic or medical reasons, for... Continue Reading

820) Influence Of Packaging On The Marketing Of Consumer Goods. (a Study Of Starline Nigeria Limited.)

This research work evaluates influence of packaging on the marketing of consumer goods. (a study of starline nigeria limited.). packaging is considered a mode of competition due to the fact that consumers have become more affluent. Another reason is their increased demand on processed items and manufactured goods. Companies have started... Continue Reading

821) Impacts Of Motivation Factors On Sales Performance: (a Case Study Of Gemini Life Insurance Co. (glico)

The purpose of this research is to investigate into the impact of motivation on productivity of employees . This research was carried out in Ho Branch of Gemini Life Insurance Company where 27 respondents made up of all employees were selected to complete a questionnaire asking them to indicate the level of importance attached to listed... Continue Reading

822) The Impact Of Marketing Logistics On Corporate Profitability In The Brewery Industry (a Case Study Of Nigeria Brewery Plc Enugu)

The study as the impacts of marketing logistics on the corporate profitability in the industry a ( case study of NBPLC,ENUGU IC) was carried out with the following objectives: To determine if consumers are satisfied with the marketing logistics strategies adoptioned by Nigeria brewery plc Enugu. To offer solutions and suggestion on how to... Continue Reading

823) Consumer Protection Laws In Nigeria And Its Implications On Nigerian Consumers.

This research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers. The researchers utilized both secondary primary data sources in order to gain insight on consumer protection laws in Nigeria and its implications. Questionnaire was carefully designed to obtain relevant information from... Continue Reading
  • Type:Project
  • ID:MKT0873
  • Pages:103

824) The Influence Of Advertising On The Marketing Of Consumer Goods. (a Case Study Of Nestle Plc In Lagos Metropolis)

On a daily basis, advertising messages are churned out to the general public through the electronic media, print media and outdoor media. The overall objective is to get the general public to be aware of their products, services and ideals. The general public on the other hand is conservative, skeptical and hard to shift from established... Continue Reading

825) The Bases For Effective Market Segmentation In A Service Organization In Enugu Metropolis (a Study Of Mtn Nigeria Limited)

Today in the global market environment, there are many buyers, these buyers differ in one or more variable. Thus, the differences may include the wants, purchasing power, geographical location, buying attitudes, any of these variables stand as a basis of segmenting a market. Segmentation is a marketing terminology used in the marketing... Continue Reading
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Choosing the right Marketing project topic is essential for academic success. GrossArchive remains a trusted platform for students seeking quality project topics and complete research materials across multiple disciplines. Explore the available Marketing project topics on GrossArchive and complete your final year project with confidence.

Students researching Marketing project topics often explore related areas such as Business Administration and Management project topics, Accounting project topics, Banking and Finance project topics, Mass Communication project topics and Entrepreneurship project topics to broaden their research scope.

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