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Marketing Project Topics & Research Materials (PDF & DOC)

Browse over 1,357 Marketing project topics and complete research materials for B.Sc, HND, ND, and postgraduate students. All topics are well-researched and suitable for Nigerian universities and polytechnics :(Page 30)
Showing 726 - 750 of 1,357

726) The Effect Of Online Advertising On Consumer Buying Behavior

ABSTRACT This study assessed the effect of online advertising on consumer buying behaviour among students of federal polytechnic, Bida in Nigeria. More specifically, the study intended to identify the relationship between radio advertisement, television advertisement and online... Continue Reading

727) The Impact Of Adverisement Revenue On Media Sustanability A Study Of Vanguard Newspaper

The study investigated the impact of advertising on media sustainability using the Guardian newspaper as case study, since newspaper depend revenue from advertisement to run the organization. The study adopted the gatekeeper theory of mass communication. It used the content analysis to generate information. The findings show that... Continue Reading

728) The Effectiveness Of Marketing Planning And Control In A Manufacturing Organization: A Case Study Of Anammco In Enugu.

ABSTRACT The researcher is determined to see and threw more high on the effectiveness of Marketing Planning and Control in a Manufacturing Organization with ANAMMCO in Enugu as a case study. For orderly presentation the researcher... Continue Reading

729) Assessment Of Customer Service Management On Company Development (a Case Study Of Unity Bank Plc, Uyo)

ASSESSMENT OF CUSTOMER SERVICE MANAGEMENT ON COMPANY DEVELOPMENT (A CASE STUDY OF UNITY BANK PLC, UYO) ABSTRACT This research on the topic “Effect of customer services management on company development” seeks to investigate the impacts of customer services practitioners and their corresponding roles in company growths and developments. Eight... Continue Reading

730) Marketabilty Of Made In Nigeria Textile

ABSTRACT It was in recognition of the fact that a favourable attitude towards locally manufactured textiles in needed for the Nigeria textile industry to survive the present intense competition with foreign textile, that this research work was born. The work is a study of the Marketability of made-in-Nigeria... Continue Reading
  • Type:Project
  • ID:MKT0968
  • Pages:168

731) Vetted Capital Structure And The Performance Of Firms

CHAPTER ONE INTRODUCTION 1.1 PREAMBLE Every firm, private or public at one stage or the other is faced with long-term investment decisions which automatically lead to long-term capital requirement. Financing the firm’s investment may either be by increasing owners’ claim (Equity),... Continue Reading

732) The Role Of Product Advertising On Sales Volum Of Companies (a Case Study Of Nbl)

This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by... Continue Reading

733) The Impact Of Product Differentiation Strategy On Sales Performance Of Communication Firm. ( A Case Study Of Glo Nig. Ltd)

The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved... Continue Reading

734) The Impact Of Product Advertising On Sales Revenue Of Breweries In Nigeria (a Study Of Nigeria Breweries Plc 9th Mile Corner, Enugu)

1.1 INTRODUCTION Advertising is one of the veritable promotional tools designed to promote and market organizational products. It plays a very important role in the efficient marketing of products or goods and services. Generally speaking, companies exist to produce and market products. This objectives cannot be actualized if the manufactured... Continue Reading
  • Type:Project
  • ID:MKT0961
  • Pages:109

735) The Impact Of Promotional Activities On The Marketing Of Golden Morn Product In Enugu Metropolis (a Study Of Ogbete Main Market Enugu)

The project on the impact of promotional activities on the marketing Golden morn product in Enugu metropolis. The objective of the study is to determine how customers are satisfied with product Personal interview and questionnaire were used to collect the data from respondents, percentage was used to analyses that and chi-square... Continue Reading
  • Type:Project
  • ID:MKT0962
  • Pages:155

736) Attitude Of Consumers To Sales Promotion In Enugu Metropolis

This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis. This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game worth... Continue Reading
  • Type:Project
  • ID:MKT0963
  • Pages:104

737) Effective Marketing Strategies For Improved Performance Of Non – Durable Consumer Products (a Case Study Of Omo Detergent).

This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project was aimed at the following: a. to identify marketing strategies that can be implemented in order to increase the sales and... Continue Reading

738) Effect Of Price And Price Changes On The Sales Of Consumer Goods

INTRODUCTION Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean... Continue Reading

739) The Importance Of Distribution System In The Marketing Of Consumer Goods (a Case Study Of Cadbury Nigeria Plc)

This particular research is a study of clear understanding of distribution system in the marketing of consumer goods and factors that affect their achievement. Distribution system is believed to play a prominent and significant role in attainment of company’s sales and objectives. This approach helps producers achieve marketing tasks... Continue Reading

740) The Impact Of Segmentattion On Sales Performance (a Cse Study Of Globacom Communiction Plc)

This research was designed to identify the effects of market segmentation on firm’s performance (a case study of Globacom communications). Theoretically, the primary motive of a firm carrying on market segmentation exercise is to develop a better understanding of the total market place, make a rational choice of market segment that best... Continue Reading

741) Effective Marketing Of Television Service In Enugu Metropolis (a Case Study Of Enugu Television (e.t.v)

The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used... Continue Reading

742) The Role Of Public Relations In The Marketing Of Hospital Services (a Case Study Of Park-lane Hospital Enugu)

INTRODUCTION BACKGROUND OF HE STUDY Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what public relation was, until the recent past when public relations practice and public relations programmes and activities were considered as the powerful tools for co-ordinating human and business image. The... Continue Reading

743) The Effect Of Branding On Product Marketing – A Case Study Of Unilever Nigeria Plc.

INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by... Continue Reading

744) Market Interest Rates And Commercial Bank Profitability: (a Case Study Of First Bank Of Nigeria Plc (2000 – 2004)

INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Commercial Bank System shares a very important characteristic with other members of the financial sector and the rest of the business community; the desire to maximize profits and expand its share of the market. Commercial banks are profit-making enterprises and as such they share with other businesses... Continue Reading
  • Type:Project
  • ID:MKT0956
  • Pages:119

745) Effective Marketing Strategies For Health Care Services In Enugu Metropolis (a Case Study Of Bethsaida Hospital Enugu)

The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study... Continue Reading

746) Application Of Marketing Concept In Marketing Of Hair Dressing Services (a Comparative Analysis Of Magic Fingers Beauty Home And Ultimate Beauty Salon)

This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher... Continue Reading

747) The Impact Of Pricing And Marketing Of Beverage In Enugu State (a Case Study Of Cadbury (nig Plc Enugu)

The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of beverage in the country particularly at Enugu. This is in the view of making... Continue Reading

748) The Effectiveness Of Marketing Communication Mix In Creating Awareness Of A Brand (a Case Study Of Unilever Nigeria Plc)

This study examined the effectiveness of marketing communication mix in creating awareness of a brand (A case study of Unilever Nigeria PLC). The study sought to know the effect of communication mix in marketing of a brand. (With particular reference on Advertising, personal selling, sales promotion, public relation, pair and exhibition)... Continue Reading

749) Public Relation Techniques For Marketing Air Transport Services In Nigeria (a Case Study Of Executive Air Line Service

The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of public relation on increase customers patronage. To know how public relation helped in proving communication between... Continue Reading

750) The Marketing Mix Application In The Marketing Of Places Rentals Services In Ikeja Metropolis

INTRODUCTION Nigeria is made of people who engage themselves in different types of occupation. These people introduce goods and services of varying under which places rental services falls. Places rentals services is an entertainment packaging company which was established by decerning individuals in whose main objective was the provision of... Continue Reading
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