INFLUENCE OF STRATEGIC COMMUNICATION MANAGEMENT ON DEVOLUTION IN TAITA TAVETA COUNTY, KENYA

  • Type: Project
  • Department: Sociology
  • Project ID: SOC0444
  • Access Fee: ₦5,000 ($14)
  • Pages: 85 Pages
  • Format: Microsoft Word
  • Views: 232
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

ABSTRACT

Strategic communications management is essential in county governments not only in terms of communicating policy directions, but also to disclaim un-authoritative communications that seek to misinform the public and undermine the devolution process. However, years after establishment of the county governments, the strategic communication function in these governments is still wanting and its power in promoting devolution is not yet evident. Therefore, the main objective of the study was to examine influence of strategic communication management on devolution in Taita Taveta County. Specifically, it sought to examine how audience segmentation, communication content control, communication medium choice and communication feedback mechanisms used in strategic communications management influence devolution in Taita Taveta County. The study was intended to be of immense benefit to the management and administration of Taita Taveta County Government on the importance of employing strategic communication so as to achieve devolution. Other stakeholders in the devolution process such as NGOs, and the business community, policy makers and the academic community are also expected to draw considerable benefits from the outcome of the study. The study was guided by the Agenda Setting Theory, the Impression Management Theory and the Media Richness Theory. The study used descriptive survey research design targeting management members at various levels in the devolved ministries in the county. Stratified random sampling was used to obtain a sample size of 91 respondents out of which 82 participated in the study. Data was collected using questionnaire and was analyzed using both descriptive and inferential statistical methods. The results revealed that use of audience segmentation in strategic communication strongly influenced effective devolution in the study area. Communication content control was also found to strongly influence effective devolution in the area. However, the findings revealed that choice of communication medium had a weak but significant impact on devolution in the study area. Lastly, it was established that communication feedback mechanisms moderately influenced effective devolution in the study area. Therefore, the study concludes that strategic communication management significantly influenced devolution in Taita Taveta County. Thus, the study recommends that the county communications department invest more in studying the demographic characteristics of the area residents so as to enable it not only to invest in the appropriate media technology, but also to create targeted messages that can be rapidly disseminated among these groups. It is also recommended that the communications team undergoes regular training on social media communications management. In addition, the study recommends that the county develops its own media like a local radio station, publication or TV station as these could help improve strategic communications. Finally, it is recommended that the communications teams learn how to contact the administrations of other social networking sites whenever the county is under attack on their social media handles. 

INFLUENCE OF STRATEGIC COMMUNICATION MANAGEMENT ON DEVOLUTION IN TAITA TAVETA COUNTY, KENYA
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Sociology
  • Project ID: SOC0444
  • Access Fee: ₦5,000 ($14)
  • Pages: 85 Pages
  • Format: Microsoft Word
  • Views: 232
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Sociology
    Project ID SOC0444
    Fee ₦5,000 ($14)
    No of Pages 85 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT Strategic communications management is essential in county governments not only in terms of communicating policy directions, but also to disclaim un-authoritative communications that seek to misinform the public and undermine the devolution process. However, years after establishment of the county governments, the strategic communication... Continue Reading
    ABSTRACT Crime is a major concern to every nation, more so, the involvement of minors in criminal activities. In Kenya there is a high rate of children involvement in criminal activities indicated by the high number of minors arrested or sentenced of criminal charges. Of specific concern is Taita-Taveta County where minors have joined terrorism... Continue Reading
    ABSTRACT The objective of the study was to identify the tourism potentials within Taita-Taveta County Kenya. The specific objectives were; to find out tourism attractions within TaitaTaveta County; to find ways of developing the to11rism attractions within Taita-Taveta County; to investigate the problems affecting the development of tourism... Continue Reading
    ABSTRACT An analysis of academic performance in reports at Kenya Certificate of Secondary Education (KCSE) has often indicated that performance in single sex secondary schools tends to be better than in mixed secondary schools .. This study investigated the environmental factors in coeducation at public secondary schools that affect leamers'... Continue Reading
    Poor participation in strategy formulation and absorption of development funds hinders effective  strategy implementation, review and leadership in county governments and ultimately affects  effective service delivery. The main purpose of this research study was to assess the influence of  strategic management practices on Service Delivery in... Continue Reading
    Leadership has the ability to bring a vision into reality by making swift decisions and  inspiring others. Leadership is guiding people and the company in the right direction  through empowerment and inspiration, objectively enabling people to achieve  organizational goals, whereas management is a set of processes that help the company  to be... Continue Reading
    Devolution of healthcare is supposed to influence the health system performs by reassigning authority and responsibility to governments that are elected locally. The purpose of this survey was to determine theimpact of devolution of health services on hospitals infrastructure in Kenya: the case of Mandera County. The survey was steered by the... Continue Reading
    ABSTRACT Companies face many challenges when attempting to gain market share and maintain a competitive advantage over rivals. It can be difficult to know which strategies are worth pursuing based on a business’ position in the industry and on the competitive nature of the industry. A number of studies have been done in Kenya on resources and... Continue Reading
    Companies face many challenges when attempting to gain market share and maintain a competitive advantage over rivals. It can be difficult to know which strategies are worth pursuing based on a business’ position in the industry and on the competitive nature of the industry. A number of studies have been done in Kenya on resources and their... Continue Reading
    Maternal healthcare is an integral part of the Millennium development goals. However, most developing countries have been experimenting with different types of interventions to increase access and utilization of maternal care services. Health care devolution was greeted with great anticipation in Kenya as a means of bringing services closer to the... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us