Most Read Mass Communication Project Topics and Materials (Page 70)

                                             ABSTRACT   The importance of Advertising is ubiquitous to every person or profession. It has been part of our daily events irrespective of our lines of discipline like teaching, medicine, accounting, business, agriculture, politics etc. This Study examined the effect of Political... Continue Reading

ABSTRACT This proposal is to conduct a research on the impact of the restructuring in the communications department of the American University of Nigeria (AUN). There is a need to understand to what extent the changes have affected the employees in the departments of Events and Ceremonies, Public affairs, university relations. By using... Continue Reading

TABLE OF CONTENTS DECLARATION ......................................................................................... .i DEDICATION ............................................................................................ .ii CHAPTER ONE ............................................................................................ 1 1.0... Continue Reading

ABSTRACT In a world of fierce competition and emergence of internet as a powerful, borderless media, gaining and retaining the attention of consumers and customers and persuading them to buy products and services through the broadcast media is becoming more challenging and important. Although advertising has been proved to be effective in... Continue Reading

ABSTRACT This research aims to understand the role of aesthetics in the production of electronic newsletters. In this study, AUN’s weekly newsletter (AUNthisWEEK) was put under the microscope in an attempt to examine the effect some of its design features have on readers. Users are known to patronize that which the find appealing to any of their... Continue Reading

ABSTRACT It seems as if Traditional media which had been channels used as means of preserving the cultures of people in the communities are no longer effective. Hence, this study is aimed at measuring the impact of Digital media as the new media that had evolved to improve and complement the Traditional media. The need to evaluate the impact of... Continue Reading

ABSTRACT This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods... Continue Reading

Abstract The aim of this study was to analysis the influence of News Censorship on the Performance of Media Houses in Nigeria. The aim of this study was achieved using the survey research method. Subjects were drawn from staff of Nasarawa Broadcasting service using the purposive sampling technique. Five research questions were used in the study.... Continue Reading

The study have the following objectives: 1. To access the gain the hotel stands to obtain from aggressive advertising.  2. To find out how the hotel budget for advertisement  3. To find out how NTA Enugu charge for advertising. INTRODUCTION The impact of advertising for businesses and brands in the 21st century has become imperatively permanent... Continue Reading

ABSTRACT This research work was carried out in order to find out what the populace of Enugu South thinks or feels about television programmes in Enugu State. The research also attempted to look into other peoples work related to the research topic. During research, the people of Enugu South were used as the populace of study; questionnaires were... Continue Reading

ABSTRACT In this write up, “An Assessment of Influence of Nollywood Nollywood on youth behaviour in Nigeria (A Case Study of IMT Student). There are five chapters constituting this research work, each deals with different perspective on how a reasonable fact could be drawn as in what way home movies have been beneficial to youth behaviour. The... Continue Reading

Background of Study The world in which we live today is a world dominated by technology. We may not realize it but we now live in a world where our live are shaped and reshaped by technology. One area where technology has made much impact in journalism practice in Nigeria, is the area of communication and, precisely, communicates to a... Continue Reading

INTRODUCTION The reason for banks striving to improve their profitability are obvious and varied. In this era of competitions, there is need for organizations, banks business enterprises churches, clubs etc. to evolve procedures to improve their performance to the benefits of their consumers and knowing fully well that times have change and also... Continue Reading

ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy... Continue Reading

ABSTRACT This study was conducted on the Impact of Management Style of Nagarta Radio on Reporters and producers of Programmes in the station. Survey research method was used for data collection, questionnaire was used as instrument for data collection. From the finding, it was discovered that 63% of reporters and producers of Nagarta radio agreed... Continue Reading

ABSTRACT Poliomyelitis is a dreaded disease which affects children either disables or kills them. The government has embarked on Immunization to “Kick Polio out of Nigeria”. Advertising have been employed to achieve this goal. This study is aimed at ascertaining the role/roles played by media advertising and the roles played by ministry of... Continue Reading

ABSTRACT   This research is on “Factors Affecting the Quality of Family Forum-A Programme of Anambra Broadcasting Service, Awkaâ€. The desire for this study was informed of the need for better family planning and moral upbringing of the children, now difficulties are abound and mortality is steadily in the decline. Therefore, the... Continue Reading

ABSTRACT The purpose of this study was to explore the factors that determine the link between corporate credibility and customer retention. It was found in previous researches that financial analysts, competitors, customers and employees are the most common stakeholders included in the corporate credibility studies. Nevertheless, the present... Continue Reading

ABSTRACT The study was carried out in the southern division of Kabale municipality in Kabale district on the community PM stations towards poverty reduction. Rural development and urbanization are a result of the incomes and savings generated from the lessons from radio programmes. This is increasing because of the concentration of the community... Continue Reading

INTRODUCTION   BACKGROUND OF THE STUDY  The tendency, most of the time especially  in the developing countries, is for media practitioners to package their media contents well.  In doing this, they do not take into consideration their supposedly diverse audience.  This may be as a result of professional ignorance or perhaps taking the... Continue Reading

TABLE OF CONTENTS Page Title page .................................................................................................... -i Declaration .................................................................................................. .ii Approval... Continue Reading

TABLE OF CONTENTS  Cover Title Certification Dedication Acknowledgement Table of Contents List of Tables List of Figures (or other illustrations) Abstract  CHAPTER ONE INTRODUCTION  1.1Background to the study 1.2Statement of the problem 1.3Objectives of the study 1.4Research questions  1.5Significance of the study 1.6Scope of the study... Continue Reading

ABSTRACT This Research work is on the challenges of News Objectivity in Print media specifically the newspaper. Objectivity is one of the noble standards in the journalism professions. Journalists are adjudged to insulate personal bias and idiosyncrasies from the news reports they write. This simplistically, is the import of news objectivity with... Continue Reading

Lßuzrsrmcr The project work hinged on management perception of public relations (PR) in ' service organisations, based particularly on GNAT. The aim was to bring to light the lapses Y _ in PR of GNAT and examine management plans to check or minimize these setbacks in order to prornote effective public relations. Y - A descriptive study involving... Continue Reading

ABSTRACT The practice of journalism comes with its challenges in every part of the world today. In Nigeria journalists suffer different types of abuse in the course of carrying out their duties, these abuses range from, unlawful arrest and grueling interrogation during detention, imprisonment, assassination, harassment, rape, maiming and other... Continue Reading