The history of broadcasting in Nigeria can be traced back to 1932 when Lagos started to relay the British empire service from Daventry, England. The establishment of Western Nigeria Television on October 31, 1959 by Obafemi Awolowo, in his capacity as the premier of Western Nigeria. The history of... Continue Reading
The research study was aimed at radio broadcast programmes and rural development in Nigeria; A study of residents of Awgu local government area. The study addressed four research questions. The study adopted the survey research design method using the questionnaire as the research instrument. The findings revealed among others that there are... Continue Reading
The study, examine public perception of social media contribution in the fight against corruption, the Idealistic theory, was used in this research study, as different philosophies of scholars review ,is noted to make this research concrete , observed to examine , the public perception ,in Corruption, as news information is being neglected .... Continue Reading
ABSTRACT This research work titled The Effect Of Television Adverting On Chi Exotic Product Patronage: A Study of Samaru Community, Zaria, was conducted in Kaduna state Nigeria. The research work specifically aimed at investigating if television advertising employed by chi exotic juice had influenced people to buy the product. It asked the... Continue Reading
This critical need to know how dramatic appeals and elements influence the audience is the focus of this research work. This study therefore aims to examine the influence of dramatic elements in product advertisements on the consumers’ when it comes to purchase or buying decision. It will also establish if dramatic appeal in selected... Continue Reading
ABSTRACT This study examines the Negative effects of brown envelop in the practice of journalism in Nigeria. Data was collected by triangulation method, that is, quantitative and qualitative research methods which helped tremendously in obtaining rich and accurate data from participants. The major findings of this study showed that a lot of... Continue Reading
Abstract The aim of this study was to determine the impact of social media on modern journalism in Makurdi metropolis. To achieve this aim, the survey research method and chi-square were used. Subjects were drawn from journalists in Makurdi metropolis in Benue State, using the purposive sampling technique. Three research questions and one... Continue Reading
ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyses the public relations strategies and policies management of the organization in question. The... Continue Reading
ABSTRACT Communication is central to all human activities. The claim that we cannot communicate receive scholarly applause. However, there are people who seem to be neglected when we began to discuss communication and information flow. Those in the urban cities are always better informed to the detriment of the ruralities. It is an irony that... Continue Reading
Abstract This research work is aimed at evaluating the effectiveness of the radio advertisements on family planning programmes bearing in mind the impact of family planning advertisement on the radio audience. The research method used was survey method and questionnaire being the instrument. The findings got from the questionnaire shows that the... Continue Reading
Abstract This research was conducted with the aim to examine the impact of Nigerian Television Authority Enugu no the social development of rural community Emene, Enugu state. The study was based on uses and gratification theory. The population of the study was 250 out of which 200 were purposively selected and sampled. The researcher consulted... Continue Reading
Abstract This research work is geared towards finding out the Role of Independent Television in Political Mobilization of Rural Areas in Nigeria with special reference to Uziare Local government area. For this study, five rural towns in Uziare local government area were studied. The important of Television as the mobilization media, mass... Continue Reading
TABLE OF CONTENTS DECLARATION APPROVAL DEDICATION ACKNOWLEDGEMENTS LIST OF ABBREVIATIONS v ABSTRACT CHAPTER ONE 1 THE PROBLEM AND ITS SCOPE 1 1.1 Background of the Study 1 1.2 Statement of the Problem 3 1.3 The Purpose of the Study 4 1.4 Specific Objectives 4 1.5 Research Questions 4 1.6 Significance of the Study 5 1.7 Scope of the Study 5 1.7.1... Continue Reading
ABSTRACT The research was carried out successfully from Bukedde television. The purpose of the study was to assess and know how the media especially electric media has helped to curb down violence in Uganda. The specific objectives were to examine the role of electronic media in the curbing down violence in Uganda and how media has curbed down... Continue Reading
Participatory communication has now become the generally accepted view of how communication should be used to pursue development interventions. However, despite the increasing number of development projects claiming to embrace participation and participatory communication, only few meet the standards of genuine participation. Through a qualitative... Continue Reading
ABSTRACT The role of public relations in ENHANCING CUSTOMERS SATISFACTION IN A GOVERNMENT PARASTATALS (A CASE STUDY) OF THE ENUGU STATE IDATER CORPORATION) is hinged on disclosing the necessity of applying public relations and the role public relations can play in rendering a satisfactory services which will not only retain customer but attract... Continue Reading
ABSTRACT The aim of this research work is find out the crisis resolution of ijaw/ itesekiri of 1997.In the chapter one we make a research on the conflict between the ijaw and itesekiri of warri metropolis between may and July 1997 which could be regarded as inter – communal feud as a result of economic and political tuasles. While in chapter two... Continue Reading
ABSTRACT This project ia a survey on the effect of mass media campaign on family planning as it concerns it’s adoption by the families by the families in enugu urban. The important of family planning in national development cannot be overstressed as many developing nations around the w9rkd have been able to link directly with their planning in... Continue Reading
Abstract This study was carried out with the role objective of determining advertising as a source of revenue generation to the broadcast media organization in Nigeria. The researcher adopted survey research methodology. The researcher also identified the research problems and used them to raised some research questions and for research... Continue Reading
INTRODUCTION Since 1981 when HIV/AIDS was first diagnosed in united states of America, (USA) the virus has spread throughout the worldwide affecting both the rich and the poor urban and rural people alike. Technically speaking, the HIV which disables the human immune system is either of two strains of a retrovirus, HIV – 1 or HIV-2 that destroys... Continue Reading
ABSTRACT The study assessed the influence of television advertising to the audience on fashion. The objectives of the study include; establishing the management techniques used by television advertisers to influence the audience; to assess the outcomes of television advertising; find out possible solutions to the negative outcomes of television... Continue Reading
This research exercise is on the challenges of journalism practice in Nigeria (A study of Nigerian Television Authority, Enugu). The research study adopted the systems theory and Maslow’s Hierarchy of Needs Theory as the theoretical framework for this study. The research population comprised 89 staff workers and the research study adopted the... Continue Reading
ABSTRACT In this research project, attempt has been made to determine how much attention the Nigerian press devotes to MDGs issues. One year editions of Daily Trust and The Guardian newspapers from July 2010-June 2011 were content analysed, examining the frequency of occurrence of MDGs issues in the said newspapers, the prominence MDGs receive and... Continue Reading
ABSTRACT This study is aimed at critically examine the effects mass- media on rural development. The work also includes the origin of the programme, Literature review, a statement of the research problem, the hypothesis and the research methodology of the study. Equally included are the data analysis, data interpretation, results, discussion... Continue Reading
Abstract This project seeks to appraise the impact of indigenous soap operas on the general behavior of students of Caritas University. A survey research method was employed in carrying out this work. At the end of the exercise, findings showed that indigenous soap operas have a great impact on the behavior of the students of Caritas University.... Continue Reading