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The project work hinged on management perception of public relations (PR) in '
service organisations, based particularly on GNAT. The aim was to bring to light the lapses Y
_ in PR of GNAT and examine management plans to check or minimize these setbacks in
order to prornote effective public relations.
Y
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A descriptive study involving a total population ot 140 members was carried Out.
Respondents were made up of ful1·time senior management staff at national, regional and
district secretariats of GNAT. Self-administered questiomiaires were sent to gather data
from respondents. _
The findings from the study disclosed that public relations was facing problems and Y
needed to be reduced to enable PR contribute to achieving organisational goals. The study ‘
indicated further that respondents understood the role of PR but it was noted that PR
wwith probleams due largsely ro lowbmanagemenet support. set—
HSignoificantly,wthe study reevealed thavt responedents conrsider,ed PtR. rehlevant. e
study disclosed poor management attention for PR programmes. To this
eadnesudggeqste,d tuhrat ceoammunsticaetiopn mlaytteors atndinPnR gednaerallyen, shouclnd beetds
and supported to enable GNAT meet the needs of its vast empire of publics and _
organisational goals. Y
