COMMUNICATION STRATEGIES FOR ROAD CRASH EDUCATION IN NIGERIA: A STUDY OF THE FEDERAL ROAD SAFETY CORPS.

  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS1308
  • Access Fee: ₦5,000 ($14)
  • Pages: 83 Pages
  • Format: Microsoft Word
  • Views: 424
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Abstract

This research was primarily conducted to identify and highlight the potency of the various communication strategies adopted by the Federal Road Safety Corps in its drive to reduce the spate of road crashes in Nigeria. Safety awareness campaigns are initiated but do not produce the desired target of absolute reduction of road crashes because reckless driving and disobedience to traffic rules and regulations still persist among road users. The descriptive survey research method is used through open and closed questions administered to one hundred commercial drivers operating in various motor parks within the Federal Capital Territory, Abuja. The findings reveal that though drivers are exposed to the various media of communication (electronic and print), highway code and other measures being put together by the Federal Road Safety Corps, the potency of safety campaigns by the Federal Road Safety Corps is weak as strategies do not achieve optimal result in the traffic conduct of most drivers. Recommendations in the area of policy formulation and implementation, in addition to operational and administrative measures were put forward to further stem the tide of road crashes, nationwide.

COMMUNICATION STRATEGIES FOR ROAD CRASH EDUCATION IN NIGERIA: A STUDY OF THE FEDERAL ROAD SAFETY CORPS.
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS1308
  • Access Fee: ₦5,000 ($14)
  • Pages: 83 Pages
  • Format: Microsoft Word
  • Views: 424
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    Details

    Type Project
    Department Mass Communication
    Project ID MAS1308
    Fee ₦5,000 ($14)
    No of Pages 83 Pages
    Format Microsoft Word

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