THE EFFECT OF CUSTOMER CARE ON SMALL BUSINESS GROWTH: A CASE STUDY OF SMILE TELECOM LIMITED, KAMPALA, UGANDA

  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS1302
  • Access Fee: ₦5,000 ($14)
  • Pages: 62 Pages
  • Format: Microsoft Word
  • Views: 456
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

EXECUTIVE SUMMARY/ABSTRACT This thesis entitled “The effect of customer care on small business growth” is presented as a result of a research that was carried out in Smile Telecom Company limited at their head office in Kampala. The study was based on three specific objectives, i.e.; to examine the various customer care initiatives used in Smile Telecom limited, to establish the impact of effective customer care on business growth in Smile Telecom limited, and to identify the challenges of trying to ensure effective customer care practices in Smile Telecom Limited. The study took form of a case study design, with a study population constituted of sales and advertising managers, field distribution managers, customer care attendants and others. A study sample of 60 respondents was chosen, using simple random sampling method. Questionnaires and interviews were used in collecting both primary and secondary data. The collected data was analyzed using both qualitative and quantitative methods. The study findings indicate that there are various customer care initiatives, and that these customer care practices have a significant positive impact on small business growth. Findings also show that there are various challenges faced in trying to ensure effective customer care mechanisms in small businesses. There are many customer care initiatives which, if well implemented, they can lead to growth in these small businesses, though there are some challenges faced in trying to maintain effective customer care. He also recommended that there be emphasis on training, further exploration of new practices in customer care and more investment in training and knowledge acquisition in the field of customer service.

THE EFFECT OF CUSTOMER CARE ON SMALL BUSINESS GROWTH: A CASE STUDY OF SMILE TELECOM LIMITED, KAMPALA, UGANDA
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS1302
  • Access Fee: ₦5,000 ($14)
  • Pages: 62 Pages
  • Format: Microsoft Word
  • Views: 456
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Mass Communication
    Project ID MAS1302
    Fee ₦5,000 ($14)
    No of Pages 62 Pages
    Format Microsoft Word

    Related Works

    EXECUTIVE SUMMARY/ABSTRACT This thesis entitled “The effect of customer care on small business growth” is presented as a result of a research that was carried out in Smile Telecom Company limited at their head office in Kampala. The study was based on three specific objectives, i.e.; to examine the various customer care initiatives used in... Continue Reading
    ABSTRACT The research was majorly carried out to establish the factors influencing the growth of customer care in small scale business enterprises; a case study of Kampala central Division, Kampala district. The study attempted to find out, analysis factors responsible for growth, problems, and solutions as well as prospects of small scale... Continue Reading
    ABSTRACT The study examined the relationship between customer service and performance of Uganda Telecom Limited in Kampala. The study intended to fulfill the following objectives; to determine how efficient UTL customer care center is in handling customers. To determine the main problems and frequent complaints UTL customers are experiencing and... Continue Reading
    ABSTRACT  Despite the importance of electronic banking in many financial institutions, fewer studies have focused on customer satisfaction especially in the African setting. With technology implementation, a new phenomenon in Stanbic Bank (Uganda) Limited and many customers has not yet embraced it, this study was conducted to determine the... Continue Reading
    This study was carried out to investigate on the impact of budgeting on the performance of small scale businesses. It aimed at achieving the following objectives, to establish the impact of budgeting on organization performance to identify indicators of perfmmance in organization and to establish the relationship between budgeting and performance... Continue Reading
    Abstract There is consensus among policy makers, economists, and business experts that small and medium enterprises (SMEs) are drivers of economic growth. A healthy SME sector contributes prominently to the economy through creating more employment opportunities, generating higher production volumes, increasing exports and introducing innovation... Continue Reading
    ABSTRACT  The study intended to establish the relationship between Customer care and organisational performance of selected tour and travel companies in Kampala, Uganda. it was guided by the following objectives; (a) To determine the profile of the respondent (b) to determine how communication influences the organizational performance; (c) to... Continue Reading
    ABSTRACT This study assessed the relationship between customer care and customer retention a case of MTN -Uganda. The research was based on the bucket-mouth theory of customer retention. The general objective of the research was to investigate the relationship between customer care and customer retention. The specific objective were; to determine... Continue Reading
    ABSTRACT The purpose of this study was to explore the factors that determine the link between corporate credibility and customer retention. It was found in previous researches that financial analysts, competitors, customers and employees are the most common stakeholders included in the corporate credibility studies. Nevertheless, the present... Continue Reading
    This study was to establish the relationship between income tax administration and profitability of small-scale business enterprises in Kampala Capital City, Kampala district. The study aimed at assessing the profitability of business enterprises in Kampala Capital City; finding out if taxpayers are aware of all their tax obligations, know how... Continue Reading
    Call Us
    whatsappWhatsApp Us