CHAPTER ONE 1.1 INTRODUCTION Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person, nation or by... Continue Reading
THE ROLES OF RADIO AND INTERPERSONAL COMMUNICATION IN THE ERADICATION OF GUINEA WORM IN NKALAGU COMMUNITY ABSTRACT Guinea worm disease is a disease that has eaten deep into the bone marrow of most developing countries especially in the rural areas of these countries, though efforts has been made and still being made it has to be treated or fought... Continue Reading
(A CASE STUDY OF NTA, ABUJA) ABSTRACT This research work critically examined on Challenges facing Nigeria Media Establishment, faced with different organs of the media such as the radio, television, newspaper, etc. I narrowed down my research to television using... Continue Reading
(A CASE STUDY OF N.T.A. ENUGU STATE) ABSTRACT The aim of this study was to examine “The Role of Electronic Media in Combating Drug Abuse and its National Implication”. Chapter two was specifically intended to find out the role of electronic media in combating drug abuse... Continue Reading
ABSTRACT The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu,... Continue Reading
ABSTRCAT In times past, a great deal of research has been carried out at various levels in the impact of Television on the socialization process of children in several parts of the world by mass communication scholars Contrary what is regarded as the norms, this present study is... Continue Reading
A CASE STUDY OF NIGERIAN AIRWAYS, ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyse the... Continue Reading
(A CASE STUDY OF ENUGU URBAN) TABLE OF CONTENTS Chapter one – Introduction 1.1 Background of study 1.2 Statement of research problems 1.3 Objectives of study 1.4 Significance of the study 1.5 Research Questions 1.6 Research Hypothesis 1.7 Concept ional and Operational Definition 1.8 Assumptions 1.9... Continue Reading
CULTURAL INFLUENCE OF FOREIGN PROGRAMME IN BROADCASTING (A CASE STUDY OF ‘CHANNEL O’ PROGRAMME ON RESIDENTS) ABSTRACT This survey seeks to examine the influx of foreign television channels like ‘Channel O’ on the culture of third world countries like Nigeria. It assumes that foreign programmes in broadcasting have debase the culture of... Continue Reading
(A CASE STUDY OF ORUMBA SOUTH LOCAL GOVERNMENT AREA OF ANAMBRA STATE) TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUNDOF THE STUDY 1.2 STATEMENT OF THE PROBLEM 1.3 THE OBJECTIVE OR PURPOSE OF THE STUDY 1.4 SCOPE OR DELIMITATION OF THE STUDY 1.5 RESEARCH QUESTIONS 1.6 SIGNIFICATION... Continue Reading
THE EFFECTS OF TV ADVERTS ON CHILDREN (A CASE STUDY OF ENUGU URBAN) TABLE OF CONTENTS Chapter one – Introduction 1.1 Background of study 1.2 Statement of research problems 1.3 Objectives of study 1.4 Significance of the study 1.5 Research Questions 1.6 Research Hypothesis 1.7 Concept ional and Operational Definition 1.8 Assumptions 1.9... Continue Reading
ABSTRACT This is a study that is pre-occupied with an in-depth analysis of the influence of Mass Media pm the coverage of Human Rights activities and also on political issues in Nigeria. Some national deilies like the vangurage, New Nigerian, Punch and Daily Times Newspapers were... Continue Reading
TELEVISION VIEWING HABITS OF NIGERIAN ELITES. A CASE STUDY OF ENUGU METROPOLIS TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION BACKGROUND OF THE STUDY STATEMENT OF RESEARCH PROBLEM OBJECTIVES OF THE STUDY SIGNIFICANCE OF THE STUDY RESEARCH QUESTIONS RESEARCH HYPOTHESES DEFINITION OF TERMS SCOPE AND LIMITATION OF THE STUDY REFERENCES CHAPTER TWO :... Continue Reading
CHAPTER I INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Television as has been established can provide for audience members “Definition of situation” on variety of issues. Television portrays a reflection of the real society. By the presence of television, the nature... Continue Reading
(A CASE STUDY OF POST SECONDARY SCHOOLS/INSTITUTIONS) ABSTRACT Bernard Berelson (1948 pg 108) says that “some kinds of issues brought to the attention of some kinds of effect. The stimulus for this research is to find out the impact of foreign film on the behavuioural patterns of... Continue Reading
THE EFFECT OF GOOD PUBLIC RELATION AND ORGANIZED PROMOTIONS ON THE ACHIEVEMENT OF MARKETING OBJECTIVE, CASE STUDY OF NIGERIA BREWERIE PLC ABSTRACT Definition of public Relation is a deliberate, planned and sustained effort to establish and maintain mutual understanding between organization and it’s environment. Promotion is one of the four... Continue Reading
THE EFFECTIVENESS OF TELEVISION IN THE POLITICAL DEVELOPMENT OF RURAL AREAS IN NIGERIA ABSTRACT This study is geared towards finding out the effective of television in political development of rural areas on Nigeria with special reference to Enugu East local government area were studies. The importance media of mass communication is university... Continue Reading
AS A CASE STUDY ABSTRACTS Topic: The role of Mass Communication in the Developing Countries, The Nigerian Case. If there have been problems politically, socially and economically in the third world countries, this problem could be attributed to communication gaps between people who are... Continue Reading
(A CASE STUDY OF NTA ENUGU AND HEALTH CARE MAGAZINE) ABSTRACT There is a general feeling that rural urban health programme cannot be engineered by Mass media. But thanks for media pluralson. This term which refers to an increase in the number and variety of media structures and... Continue Reading
ABTRACT Communication has remained a formidable sector in the life wire of every society. For a meaningful life and co –existence in the society, proper use of communication techniques is very necessary. This work was born as a result of concern the dwindling nature... Continue Reading
THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANISATION (a case study of nitel plc enugu) ABSTRACT This work is conscientiously aimed at looking into the role of public relations in Nitel plc Enugu. Nitel is a corporate organization with network of branches. Public relations role in Nitel Plc cannot be over-emphasized because the services of... Continue Reading
(A CASE STUDY OOF CARITAS STUDENTS, ENUGU). ABSTRACT This study probes the impact which Tv has on the cultural values of the Nigeria youths. It specifically tackles the impact of western Tv programes on Nigeria University students. The research posits that the... Continue Reading
ABSTRACT This Project work was based on the role of public Relation is conflict management between oil producing communities and oil companies. The study was however contained to two major oil companies namely, the shall petroleum Development Company (SPDC) and the part. Harcourt Returing Company... Continue Reading
ABSTRACT This research focused on Trends in the use of Human Model in the Nigeria Advertising Industry. This study consists five chapters, the first chapter cover and introduction of study. The research problem, objectives of the study, formulation of hypotheses, the... Continue Reading
Abstract The paper examined fake news and whistle blowing policy: public assessment of the impact on media credibility. Faced with the increase in the dissemination of fake news to the public domain causing restiveness and tension, the researcher set out to... Continue Reading