Most Read Mass Communication Project Topics and Materials (Page 53)

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ABSTRACT This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by Nigerian celebrities were selected and students of AUN were... Continue Reading

ABSTRACT  This study is to identify the impact of Advertising  on the marketing Global system for mobile (G.S.M) Communication  in Enugu a case study of MTN Nigeria Communication Limited. The main purpose of this research among others is to know the important and benefit of advertising to the general public such as those in the top position... Continue Reading

ABSTRACT There is a general feeling that rural urban health programme cannot be engineered by Mass media.  But thanks for media pluralson.  This term which refers to an increase in the number and variety of media structures and organizations has improved the variety of functions to which the media put in the society. The aim of this study is to... Continue Reading

ABSTRACT This study focused on the adoption and usage of new media technologies in broadcast station using NTA Makurdi and Radio Benue as a study. The survey methodology was used for the study in which questionnaires were distributed to 60 respondents in both NTA and Radio Benue with 57 or 94% dully filled and returned. The findings revealed that... Continue Reading

INTRODUCTION 1.1BACKGROUND OF THE STUDY This in balance of news flow  is a complex and varied phenomenon  which can occur in different forms and   a exists  in all media the news paper, radio film and television. Communication is a part of the general development process that  provides the needed  between planners and  their goals. No... Continue Reading

ABSTRACT This research study focused on the influence of televisions adverting on consumers demand for soft drinks in Enugu metropolis, A case study of Seven-up bottling company. The objectives of which the study was carried out are to FIND OUT how effective the television advertising strategy of seven- up is all how advertising was affected the... Continue Reading

ABSTRACT The major thrust of this work is to arise the impact of television advertising on Etisalat market audience; a study of Owerri metropolis, Imo state (January – June 2013). This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This work is aimed at solving the problem of how to communicate... Continue Reading

The study examines use of Facebook memes stickers as a medium of self expression among students. The objectives of the study were to examine; the reasons for use of Facebook memes stickers for self expression among students, the types of self-expression Facebook memes stickers are used for, the effect of Facebook memes stickers. The research work... Continue Reading

The main purpose of this study was to investigate the AIDS epidemic and learn the  contribution made by the media in the prevention in the spread of the disease in institutions of  higher learning. It's clear that AIDS has swept out the labor force in the society and there is  need therefore to increase awareness campaigns to prevent further... Continue Reading

ABSTRACT In this study, I tried to examine the mass media as regards to whether they have played a role in the resolution of the Ijaw and Itsekiri Crisis, which started as far back as 1997 up till date.  Hence this research work is carried out to determine to what extent the mass media could go in crisis resolution. The first chapter contains the... Continue Reading

1.1INTRODUCTION Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person, nation or by company who intend successful outcomes. In today’s world, it is not... Continue Reading

ABSTRACT This study on mass media in the promotion of government policies in Nigeria was conducted to determine the contributions of mass media research in the overall success of promotion of government policies in Nigeria using Enugu State Broadcasting Service of Nigeria as a case study. This study is made up of five chapters, chapter one deals... Continue Reading

ABSTRACT The project is aimed at determining theinfluence of media ownership on NTA and AIT Lagos. It is centred on the influence of media ownership of the programming on both television stations. Survey and random sampling were used to source for data. Questionnaire was the instrument used for data collection. Chi-square was used as a statistical... Continue Reading

TABLE OF CONTENTS Approval Declaration Dedication Acknowledgement iv Table of Content Acronyms List of tables List of figures Abstract CHAPTER ONE 1 INTRODUCTION 1 1.1 Background of the study 1 1.2 Statement of the problem 3 1.3Obja±v~ of the study 3 1.4 Research questions 4 1.5 Scope of the study 4 1.6 Significance of the study 5 1.7 Theoretical... Continue Reading

ABSTRACT This work is study of RADIO LISTENING HABITS OF NIGERIA FEMALE STUDENT (A case study federal polytechnic, Oko). This research employs oral interview as well as questionnaire for data collection it established the use of Radio by examining how female student reacts to different communication behaviour. This research equal offer useful... Continue Reading

ABSTRACT In Nigeria, we have three kinds or types of media ownership. These include, private ownership, government ownership and mixed ownership. The essence of embarking on this research work- Media ownership and its influence on editorial policy is to x-ray the extent the publishers, or owner(s) of various media houses has gone in using their... Continue Reading

ABSTRACT In recent years, editors, newspaper owners and managers had been faced with the problem of determining the choice preference to their newspaper content by youth in Enugu urban. This research used the sample survey method of social science research to validate its assumptions and research question. And for obvious reasons and constraints,... Continue Reading

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TABLE OF CONTENTS APROVAL .ii DEDICATION iii ACKNOWLEDGEMENTS iv CHAPTER ONE 1 INTRODUCTION 1 1.0 Introduction 1 1.1 Background to the study 1 1.2Statement of the problem 5 1.3 Purpose of the study 5 1.4 Objectives of the study 5 1.4.1 Research Question 5 CHAPTER TWO 8 LITERATURE REVIEW 8 2.Olntroduction 8 2.1 The role of media programmes... Continue Reading

ABSTRACT This study, The Pattern and nature of seasonal Film viewership among University of Maidugri students notes that seasonal films comes in series and students consumes a lot of time watching this films to the detriment of their studies Research has shown that, films just like books, are important medium of cultural transmission and... Continue Reading

Abstract The study seeks to assess the social media perception and usage among students of Nigerian universities. Three research questions guided the study. Survey research design was adopted for the study. The population for the study is 1816. The sample size of the study was drawn using Wimmer and Dominic to get 451. 451 copies of questionnaire... Continue Reading

ABSTRACT  The research was carried out in Enugu and the purpose was to determine the impact of communication on organizational efficiency.  Oral interviews and questionnaire developed by the researcher were the instrument for data collection. This study proved that the efficiency and effectiveness of an organization to co-ordinate its activity... Continue Reading

TABLE OF CONTENTS DECLARATION APPROVAL ii DEDICATION iii ACKNOWLEDGEMENT iv LIST OF TABLES viii EXECUTIVE SUMMARY/ABSTRACT ix CHAPTER ONE 1 INTRODUCTION 1 1.1 Background of The study 1 1.2 Statement of the problem 3 1.3 Objectives of the study 5 1 .4 Research questions 5 1.5 Hypothesis of the study 6 1.6 Significance of the study 6 1.7 Scope of... Continue Reading

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