Most Read Marketing Project Topics and Materials (Page 54)

Abstract This study assessed the role of consumer protection agencies on the consumer in Nigeria  using the people living in Aba.  A total of 105 respondents were investigated using the cross-sectional survey research method of data collection.Data generated were presented in tables and charts for fast interpretation; analyzed by the use of... Continue Reading

ABSTRACT This research was designed to identify the effects of market segmentation on firm’s performance (a case study of Globacom communications). Theoretically, the primary motive of a firm carrying on market segmentation exercise is to develop a better understanding of the total market place, make a rational choice of market segment that best... Continue Reading

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Table of contents CHAPTER ONE Introduction Background of the study Statement of the problem Objectives of the study Significance of the study Scope of the study Research hypothesis Scope and limitation of study Definition of terms CHAPTER TWO LITERATURE REVIEW  CHAPTER THREE... Continue Reading

ABSTRACT This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis.  This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game... Continue Reading

ABSTRACT The project on the impact of promotional activities on the marketing Golden morn product in Enugu metropolis. The objective of the study is to determine how customers are satisfied with product Personal interview and questionnaire were used to collect the data from respondents, percentage was used to analyses that and chi-square... Continue Reading

INTRODUCTION Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean... Continue Reading

ABSTRACT This study on the consumer preference for toothpaste brands in Enugu metropolis Enugu state is intended to closely understand how consumers make their brand choice. The objective of the study is as follows: to find out the major factors that influence consumers preference of toothpaste brands. To identify consumers preference for... Continue Reading

ABSTRACT Banks are established to make profit. Are these profit made at mere expense of the customers? Or is it as a result of the service provided by these banks. This study attempts to highlight those key factors that different banks management will  consider in their choice of branch locations and customers preferences for  their choice of... Continue Reading

ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: •To find out the effectiveness of personal selling of Emenite in creating customers awareness of their... Continue Reading

  INTRODUCTION  Nigeria is made of people who engage themselves in different types of occupation. These people introduce goods and services of varying under which places rental services falls.  Places rentals services is an entertainment packaging company which was established by decerning individuals in whose main objective was the provision... Continue Reading

ABSTRACT This research work on influence of stores image on consumer patronage.  A case study of Chitis Fast Food outlets in Enugu. The main objective are; To revealing the effects of ecological design, stores atmosphere and the price as it helps consumers in choice of fast foods outlets to patronize over another. The researcher has (3)... Continue Reading

ABSTRACT Backs are established to make profit. Are these profit made at me expense of the customers? Or is it as a result of the service provided by these banks. This study attempts to highlight those key factors that different banks management will  consider in their choice of branch locations and customers preferences for  their choice of... Continue Reading

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1       Background of the study 1.2       Statement of the problem 1.3       Aim and objective of the study 1.4       Significance of the study 1.5       Scope of the study 1.6       Limitation of the study CHAPTER TWO: LITERATURE REVIEW 2.1       Marketing concept 2.2... Continue Reading

   ABSTRACT This project work deals with “Appraisal of Income Tax Collection and Administration in Nigeria. A case study of Board of Internal Revenue Enugu. It explains the income tax collections as a vital tool of macro-economic management of our society. I have come to acknowledge that taxation is a patent fiscal full of economic adjustment.... Continue Reading

ABSTRACT The Impact of Information and Computer Technology – ICT on the Marketing of Automobile Product in Nigeria A Case of Mercedes Benz Anammco Limited Enugu.  This study was carried out under five chapters which was beneficiary to the management, researcher as well as others for the coming research works.  The population of the study... Continue Reading

TABLE OF CONTENTS CHAPTER ONE INTRODUCTION I. I. Background of the study... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1.2. Statement of the problem................................. . . . .. . . . . . . . . . . . . . . . . . . . . . . 2 1.3. Research Objectives... . . . . .... Continue Reading

ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu.  The major objective of the study was to determine the extent of effectiveness which IMT has attained I the marketing of its educational service. The populations studied comprised of... Continue Reading

Abstract. This study assessed the effect of demographic variables on the purchase of fashion related products using students of Abia State University, Uturu as the case study . A total of 100 respondents were investigated using the cross-sectional survey research method of data collection. Data generated were presented in tables and charts for... Continue Reading

ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu.  The objectives of the study are: •To evaluate the promotional strategies adopted by Top Class Barbing Salon in order to determine these profitability.  •To determine the... Continue Reading

ABSTRACT This study sought to analyze the impacts of internal marketing on organizational performance a case of SAZ for the period of 2013 to 2015. The researcher assumes that the chosen branch used for the study fairly represented all SAZ branches around Zimbabwe. The research sets to determine the contribution of employee training on service... Continue Reading

Abstract This study investigated the effect of psychological variables on the purchase of fashion related products using fashion consumers in Anambra and Imo States. A total of 145 respondents were studied. Stated hypotheses were tested using the Ordinary Least Square (OLS) involving the Ordinal Multiple Regression Analysis using Findings revealed... Continue Reading

ABSTRACT Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. The... Continue Reading

Cost control is a vital instrument for the survival of any business organization.  The aim of this work the impact of cost control in a Brewing Industry a case study of Nigeria Breweries Plc. 9th  Mile Enugu metropolis is to x-ray the conceptual insight of cost control techniques and ascertain whether in practical situation those techniques in... Continue Reading

Abstract The research sought to analyze the importance of private-brand products in improving company performance, a case of Tynserv Distributors (Bonita brand). The research study was carried during the period of June to September 2016. The objective of the study is to review how customers perceive the Bonita brand, the impact of sales promotion... Continue Reading

ABSTRACT This study was meant to realise and uncover the effectiveness of rebranding on consumer purchasing decisions, with Grain Marketing Board as the case study. The objectives set aimed to assess the impact of the new package and logo of the products, to assess the perceptions of consumers towards new packages as well as to establish the... Continue Reading