Most Read Marketing Project Topics and Materials (Page 53)

TABLE OF CONTENTS DECLARATION ................................................................................................................. i APPROVAL ....................................................................................................................... ii DEDICATION... Continue Reading

ABSTRACT The study focused on an appraisal of promotional strategies of barbing salons in Enugu metropolis with particular note on top – class barbing salon in Enugu. The objectives of the study -To evaluate the promotional strategies adopted by Top class barbing salon in order to determine their profitability -To determine the impact of... Continue Reading

ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction. To solve the research problem both primary and secondary data were collected.... Continue Reading

ABSTRACT   The purpose of this research is to investigate into the impact of motivation on productivity of employees . This research was carried out in Ho Branch of Gemini Life Insurance Company where 27 respondents made up of all employees were selected to complete a questionnaire asking them to indicate the level of importance attached to... Continue Reading

INTRODUCTION Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process... Continue Reading

ABSTRACT  The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of beverage in the country particularly at Enugu. This is in the view of... Continue Reading

ABSTRACT   This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows.  -To determine the methods used by Hardis and Dromades in setting prices for their new product – Royalux. -To determine how prices of Royalux affect its demand,... Continue Reading

ABSTRACT         This research intends to find out the effects of television advertising on sales of Omo detergent in Idah metropolis. Two hypothesis were tested using analysis of variance. The population for this study sales of ariel detergent and staffs of Omo detergent companies in Idah. The sample for the study is fifty subjects... Continue Reading

ABSTRACT Banks are established to make profit. Are these profit made at mere expense of the customers? Or is it as a result of the service provided by these banks. This study attempts to highlight those key factors that different banks management will  consider in their choice of branch locations and customers preferences for  their choice of... Continue Reading

ABSTRACT This research project is very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also... Continue Reading

ABSTRACT  Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new products in the market and the percentage that succeeds, one would discover that... Continue Reading

ABSTRACT This work is aimed at assessing the influence of the concept of opinion leadership on the marketing of fashion products in Anambra State. ( A case study of Onitsha metropolis). The researcher study was conducted in Anambra State usjing Onitsha metropolis as our case study. The research study also designed to find whether and how managers... Continue Reading

ABSTRACT This research was conducted to find out the impact of internet advertisement on consumer behavior. Ilorin Kwara state was used to carry out the research. A cluster sampling survey method was adopted in conducting this research. Two hundred (200) questionnaires were applied for data collection tables and graph were use with percentage for... Continue Reading

Abstract This study assessed the role of consumer protection agencies on the consumer in Nigeria  using the people living in Aba.  A total of 105 respondents were investigated using the cross-sectional survey research method of data collection.Data generated were presented in tables and charts for fast interpretation; analyzed by the use of... Continue Reading

  INTRODUCTION  Nigeria is made of people who engage themselves in different types of occupation. These people introduce goods and services of varying under which places rental services falls.  Places rentals services is an entertainment packaging company which was established by decerning individuals in whose main objective was the provision... Continue Reading

ABSTRACT The project on the impact of promotional activities on the marketing Golden morn product in Enugu metropolis. The objective of the study is to determine how customers are satisfied with product Personal interview and questionnaire were used to collect the data from respondents, percentage was used to analyses that and chi-square... Continue Reading

ABSTRACT This project works made emphasis on the marketing of frozen fish. The object of this study is find out the marketing of frozen fish problem faced by the marketer and the entire people of Udi local government area of Enugu state. Questionnaire was used to elicit information from most marketers and other related people of Udi local... Continue Reading

ABSTRACT I am writing this project in attempt to investigate on the significance of advertising to business organizations, emphasis on Unilever Nigeria plc, Apapa. In accomplishing the purpose of the study, the followings shall be looked into: In chapter one, we shall look into background of the study, statement of problem, aims and objectives of... Continue Reading

ABSTRACT Healthcare is a very personalized and important service that is globally used which considerably affects economies and the quality of daily lives. In most parts of the world and Ghana, healthcare is experiencing unprecedented growth with changing cost structures and healthcare laws are also evolving. As a corollary, healthcare providers... Continue Reading

Abstract This study investigated the impact of new product development on the performance of an organization using Grand Malt, which is a product of SABMiller situated at Onitsha in Anambra State as a case study. A total of 100 respondents were investigated using the cross-sectional survey research methodof data collection. The data collected were... Continue Reading

Abstract. This study assessed the effect of demographic variables on the purchase of fashion related products using students of Abia State University, Uturu as the case study . A total of 100 respondents were investigated using the cross-sectional survey research method of data collection. Data generated were presented in tables and charts for... Continue Reading

ABSTRACT This research was designed to identify the effects of market segmentation on firm’s performance (a case study of Globacom communications). Theoretically, the primary motive of a firm carrying on market segmentation exercise is to develop a better understanding of the total market place, make a rational choice of market segment that best... Continue Reading

ABSTRACT In this study, an attempt was to determine the acceptability or otherwise of locally manufactured cosmetics in Enugu Urban. In chapter one of this project is the introduction which contains the back of the study, here Nigeria based so much on foreign made cosmetics before locally made was encouraged. In chapter two, the literature review,... Continue Reading

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content                    CHAPTER ONE 1.1                            Introduction 1.2              Statement of the problems 1.3              Objective of the study 1.4... Continue Reading

ABSTRACT This project work examine the “impact of transportation cost on customer goods retail processâ€. The population addressed were the wholesaler each was drawn.  Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu... Continue Reading