Most Read Marketing Project Topics and Materials (Page 51)

ABSTRACT The study is an empirical work that attempted to investigate the background of analysis of impact of students disposition in business attitudes within the context of their educational endeavour and personal behaviours are explored within the individual concept of interest. The study analyzed and compared the differences in entrepreneurial... Continue Reading

ABSTRACT  The research work was on a study of how to introduce a new product in the market.  The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not.  The researcher also looked at how the product is fairing in the market.  Both primary and secondary data were... Continue Reading

INTRODUCTION BACKGROUND TO THE STUDY We all believe in communication we also say that any management which endorses good communications in house and externally in enlightened. Why anyone should be regarded as enlightened in simply propagating and explaining their own policy or point of view escapes the researcher. As Henry Tames put it “it must... Continue Reading

ABSTRACT   The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo.  The objective, the study among other things include:  -To determine the impact of personal selling on the marketing of Milo.  -To find out whether... Continue Reading

ABSTRACT This study focused on the effective of pricing strategies for introducing a new product in the market (A case study of Globalcom GSM Enugu metropolis). To carry out the research work the some of the following objective were set out.  To find out the problem associated with the pricing system of communication  comparing.  To make... Continue Reading

ABSTRACT This project looked into the role of marketing co-operative in economics development of Nigeria. (A case study of Rice Marketing Co-operative in Ugbawka, Nkanu East). A survey was conducted on the type of marketing co-operatives in Ugbawka Nkanu –East and the management and organization of Ugbawka marketing co-operatives, to obtain... Continue Reading

ABSTRACT Customer service is an important aspect of whole business process. In today‟s global competitive environment delivering quality service is considered as an essential strategy for success and survival. The general objective of the study aims at determining the effect of marketing communication strategies and service quality in the Mobile... Continue Reading

ABSTRACT Building strong brand equity to attain competitive advantage is a top priority amongst many firms but it is not always an easy task to accomplish. Due to the increased globalization and competition, the management of a brand has become of importance and thus presents an interesting area to study. With the adoption of effective brand... Continue Reading

ABSTRACT This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis.  (A Case Study of Executive Airline Services) was carried out with some of the following objectives:- -To find out if the customers are satisfied with the quality and availability of EAS. -To determine whether airline users are... Continue Reading

ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the following objectives: •To find out the effectiveness of personal selling of Emenite in creating customers awareness of... Continue Reading

ABSTRACT The purpose of the study is based on an evaluation of the impact of NAFDAC in the consumption consumer goods (beverages) in Nigeria, especially in Enugu state. The main objective of this project was to examine the contributions of NAFDAC in the regulation of the various unethical business practice in the country and to appraise the safety... Continue Reading

ABSTRACT Beer is an alcoholic drink. Its wire consumption by people around the world dates back to prehistoric times. it is the most widely consumed alcoholic beverage in the world after water and tea (Meristem, 2014). People consume it for various reasons. It could be as a component of the standard diet for hygienic or medical reasons, for... Continue Reading

ABSTRACT  A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession.  The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative.  Workers almost in every... Continue Reading

ABSTRACT This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:- 1.To determine the extent customer pushes action of Jumatex suitcase being included by advertising. 2.To determine the role of advertising in increasing the... Continue Reading

ABSTRACT  This resaerch work tried to find out the impact of trade fairs in promoting marketing of goods and services.  This ahs been done by pain shakily and   systematically survey analyzed by the researcher. The aim of the research is to highlights the benefits and the usefulness of trade fair to the participants and to the economy in... Continue Reading

TABLE OF CONTENTS Title Page Certification i Dedication ii Acknowledgement iv Table of Content vi CHAPTER ONE: 1.0 Background of the study 1 1.1 Introduction 1 1.2 Problems of Study 2 1.3 Aims and Objective of the Study 5 1.4 Scope of the Study 6 1.5 Limitation of Study 6 1.6 Definition of Term 6 CHAPTER TWO: LITERATURE REVIEW 2.1 Definition of... Continue Reading

ABSTRACT For any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data... Continue Reading

ABSTRACT The research was meant to assess the effects of product positioning on company performance. A case study of Grain Marketing Board Zimbabwe was used. The objectives of this study were to assess consumers brand association of the Silo products, to evaluate the impact of Silo brand communication on brand awareness and to assess if Silo brand... Continue Reading

ABSTRACT This work is on the Promotional Strategies for the marketing of educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology  TABLE OF CONTENT Title page Certification  Dedication Acknowledgement  Abstract Table of content CHAPTER ONE:INTRODUCTION 1.1Background of the Study 1.2Statement of the... Continue Reading

Abstract This study measured the impact of product pricing on organizational effectiveness using Nigeria Breweries Plc Aba, Abia State. A total of 70 respondents were investigated using the cross-sectional survey research method of data collection. The data collected were analyzed  using the simple percentage. The hypotheses were tested using the... Continue Reading

ABSTRACT Empirical evidence has shown that service firms typically lay behind manufacturing firms in their use of marketing. In comparison to manufacturing firms, services firms appeal to be generally less likely to have marketing activities carryout, less likely to perform analysis in the offering area, more likely to handling their advertisement... Continue Reading

ABSTRACT This research study as on the impact of modern packaging on product sales in the cosmetic industries a study of PZ Industries PLC Enugu metropolis. To carry out the research work, some of the following objective were set out: The local manufacturers considers product packaging as an important marketing valuable. To know how modern design... Continue Reading

ABSTRACT The research topic is the effective marketing strategies for colour photo processing services using Jonatex ultra modern colour lab, as a case study was motivated by the necessity to find out why Jonatex have been successful with in its short period of existence. Three hypothesis were formulated, to text for hypothesis (a)Whether... Continue Reading

Abstract The purpose of this study was to assess the effectiveness of customer service strategies engaged by First Mutual Life Assurance Company. The objectives being: to find out the effects that training employees on customer service have on customer loyalty; to identify if employee emotional intelligence results in customer loyalty; and lastly,... Continue Reading

ABSTRACT The role of a manager in a small business organization is so vital that for any small business organization such as inter-personal, information and co-coordinating roles must be integrated to ensure the betterment of the organization. It acts as a lubricant for the wheels of small business economic development and nation. Moreover,... Continue Reading