Most Relevant Marketing Project Topics and Materials (Page 49)

ABSTRACT  This research work was a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough Expectorant in Umuahia Metropolis was effective or not.  The research also looked at how the project is fairing in the market.  Both primary and secondary data... Continue Reading

ABSTRACT  This work was on the Promotional Strategies for the marketing of educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology  TABLE OF CONTENTS Title page Certification  Dedication Acknowledgement  Abstract Table of content CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement... Continue Reading

ABSTRACT  A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession.  The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative.  Workers almost in every... Continue Reading

ABSTRACT  This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The researcher setout with the following objectives.  To find out if quality of products is a problem to Encristo Pharmaceutical Industry.  To find... Continue Reading

ABSTRACT  This research project is very crucial study for unilcuer Nigeria Plc.  The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies.  This research project was aimed at the following: a. to identify marketing strategies that can be implemented in order to increase the sales... Continue Reading

ABSTRACT  This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis.  The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons.  The... Continue Reading

ABSTRACT  The theme of the study is an evaluation of leadership style and its effects on employee’s attitude (a case study of Nike Lake Resort Hotel, Enugu).  Inadequate information and misconceptions about leadership styles that is appropriate in organizational structure perse have led to several ugly consequences strike actions, creation of... Continue Reading

ABSTRACT This research looked into the marketing problems and prospects of the bakery industry in Enugu metropolis with references to Ify bread industry. To solve the research problem both primary and secondary data were collected. The research instruments used in collecting the data were questionnaires and oral materials. The respondents of the... Continue Reading

ABSTRACT This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:- 1.To determine the extent customer pushes action of Jumatex suitcase being included by advertising. 2.To determine the role of advertising in increasing the... Continue Reading

INTRODUCTION 1.1BACKGROUND OF THE STUDY The importance of effective marketing of services in the Nigeria banking industry is only being realized in the part, marketing was not linked to services industries like banking, insurance, law etc. In recent years however, marketing activities is the banking industry have acquired increased importance... Continue Reading

ABSTRACT This research work titled sales promotion is important in Nigeria economy. Case study Coca-cola was carried out with the following objectives. To find out the impact of effective sales promotion on increasing coca-cola market share. To find out the extend sales promotion has contributed to the economy. Based on these existensive... Continue Reading

ABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with particular note on Nestle Nigeria Plc, the objective of the study among other things include. To know how effective each of the promotion has been increasing the beverages market share in the market. Based on these three hypothesis were... Continue Reading

ABSTRACT Marketing of hotel services is the project work, A case study of mac – davos hotel, marketing of hotel services is an important aspect of marketing, its domain is to ensure the available of service. So to identify those problem encountered in ensuring that good services are appropriately at the right place and at the time in right... Continue Reading

ABSTRACT The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of public relation on increase customers patronage. To know how public relation helped in proving communication between... Continue Reading

  INTRODUCTION  Nigeria is made of people who engage themselves in different types of occupation. These people introduce goods and services of varying under which places rental services falls.  Places rentals services is an entertainment packaging company which was established by decerning individuals in whose main objective was the provision... Continue Reading

ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State.  With particular attention to Udi L. G. A Council was carried out with the some for the following objectives. To evaluate the possible means of reducing or removing entirely the activities of middlemen to remove the problem of... Continue Reading

ABSTRACT This study is a research of the Enugu State civil service commission the purpose of the study includes: 1to find out whether civil servants actually preferring below standard. 2To find out whether productivity is rely declining in the civil service. 3To find out what the cause are in the civil service. 4To find out the measures to be... Continue Reading

ABSTRACT   This research project is very crucial study for petals Ltd.  The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a.To identify packaging as a promotional in order to increase sales and profitability of the product. b.To... Continue Reading

INTRODUCTION 1.1BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and administration of the country together with a few ones of commercial and industrial purposes. The telephone network consisted of about 121... Continue Reading

INTRODUCTION  From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector.  The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mere... Continue Reading

ABSTRACT  Research has become an important dimension of marketing. A country like Japan, noted for its technological feats and superior quality products, has attained its position through research. In Japan marketing research has been out in the forefront of business operations. But in Nigeria, the story is different. Most organizations in the... Continue Reading

ABSTRACT Marketing of Hotel Services is the project work, A Case Study of Mac- Davos Hotel; marketing of Hotel service is an important aspect of marketing its domain is to ensure the available of service. So to identify those problem encountered in ensuring that good service  are appropriately at the right pace and at the right time in right... Continue Reading

ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria.  The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business.   Also the study was focused on analyzing and assessing the marketing activities of small-scale... Continue Reading

ABSTRACT  This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs. The study also examined the extent to which classified advertising achieves... Continue Reading

ABSTRACT This study focuses on the marketing problems and prospects of five star hotel in Enugu Metropolis “ case study of Nike Lake Resort Hotel”. The main purpose was to find out among other things the followings: -To examine if the promotional strategies used by the hotel lead to increase in customer awareness. -To determine if the quality... Continue Reading