Explore Project Topics on: THE IMPACT OF ONLINE MARKETING ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (SMES) IN NIGERIA

TABLE OF CONTENTS 1.0 INTRODUCTION 1.1 Background of the study 1.2 Statement of problem 1.3 Objective of the study 1.4 Research Hypotheses 1.5 Significance of the study 1.6 Scope and limitation of the study 1.7 Definition of terms 1.8 Organization of the study CHAPETR TWO 2.0 LITERATURE REVIEW CHAPETR THREE 3.0 Research methodology 3.1 sources of... Continue Reading

ECONOMIC RECESSION AND PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) ABSTRACT The aim of this study is to determine the extent to which economic recession affects SMEs operational activities in Edo State and identify the impact of such economic downturn on their profitability, productivity, turnover, liquidity and employment practices.... Continue Reading

ABSTRACT The impact of Banking Sector Reforms on Small and Medium Scale Enterprises is a phenomenon that needs proper and adequate attention in the wake of global economic depression affecting the world generally as proper attention can put a full stop to problem of unemployment confronting Nigeria as a whole. The study conducted and assessed... Continue Reading

ABSTRACT This research is a very crucial study on the impact of auditing in small and medium scale enterprise in Nigeria (SMES) (A case study of Albertina Nigeria Ltd). The study was motivated as a result of the work of auditors in a business, the functions measures of internal auditors in a firm, also monitors the activities of the business to... Continue Reading

ABSTRACT This research is a very crucial study on the impact of auditing in small and medium scale enterprise in Nigeria (SMES) (A case study of Albertina Nigeria Ltd). The study was motivated as a result of the work of auditors in a business, the functions measures of internal auditors in a firm, also monitors the activities of the business to... Continue Reading

ABSTRACT This study was carried out to asses the accessibility of credit to small and medium scale enterprises in Nigeria (SMEs) it aimed at assessing the accessibility of SMEs to organized private sector credit facilities and government institutional funds and credit scheme.  A sample size of 100 SMEs in the study area was drawn. Questionnaire... Continue Reading

ABSTRACTS This research work is carried out to evaluate the Impact of Micro Finance Banks (MFBs) on the Survival of Small and Medium-Scale Enterprises (SMEs) in Nigeria to determine the financial service of (MFBs) of... Continue Reading

ABSTRACT The major purpose of this study was to determine the extent of utilization of marketing mix as a strategy by small and medium enterprises (SMEs) for business growth in Enugu State. Four research questions were answered and four null hypotheses were tested at 0.05 level of significance. The population for the study consisted of 448... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background to the study  Small and medium enterprise (SMEs) are considered backbone of economic growth in all countries (Rajesh, Surash and Deshmukh, 2008). Small and medium enterprises play an important role in Nigeria’s economic growth, as they constitute 97.2% of the companies in Nigeria (Ministry of Trade and... Continue Reading

ABSTRACT The growth and spread of internet with an extraordinary pace over the last few decades has resulted in its increased use for marketing purpose; this is internet marketing. Internet as a marketing tool provides significant opportunities for companies to seek... Continue Reading

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The performance of Small and Medium-Scale Enterprises (SMEs) as an instrument of economic growth and development in Nigeria has long been under scrutiny. This intense scrutiny has been against the backdrop of the low performance and inefficiency that characterized Small and Medium-Scale Enterprise (SMEs)... Continue Reading

ABSTRACT The importance of Small and Medium Scale Enterprises (SMEs) in Lagos state in recent years cannot be underrated especially with regard to creation of employment, innovation, uplifting the people‟s standard of living and financial contribution to the growth of the countries‟ Gross Domestic Product. This sector's growth is hindered by... Continue Reading

(A STUDY OF SELECTED SMES) IN ENUGU SOUTH LOCAL GOVERNMENT AREA) ABSTRACT This research work examined the Effects of Entrepreneurship on the Development of Small and Medium Enterprises in Enugu State with SMEs in Enugu South Local Government... Continue Reading

CHAPTER ONE INTRODUCTION 1.1   Background to the study The small and medium scale enterprises sector has been recognized worldwide for its role in economic advancement through various ways like; wealth generation, employment creation, and poverty reduction. Small and medium scale enterprises are a fundamental part of the economic fabric in most... Continue Reading

Abstract This research work examined the level of awareness of SME operators of business environment and its influence on their performance. The researcher intended to find out how the lack of knowledge of laws governing business operations and other external factors can hinder the successful operation of Small and Medium Scale Enterprises in... Continue Reading

CHAPTER ONE 1.1   INTRODUCTION Strategic planning is defined as unified, comprehensive and integrated plan design to ensure that the basic objectives of an enterprises is achieved, it also known as long-term planning simply defined as the formal process of determining long, medium and short-term objectives and goals of an industry and how to... Continue Reading

CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the study Every organisation both profit and non-profit has its objectives and goals in mind to achieve (Chukwu, 2012). For a profit making organisation, the goal is to satisfy the expectation of the owners through the maximization of expected return on capital. The size and scope of Small and Medium... Continue Reading

Abstract The study aims at assessing the problems and prospects of small and medium enterprises (SMEs) in Nigeria. The objectives of the study are to:  identify and assess the key factors responsible for the relatively low performance and failure of the SMEs survival; investigate the reasons why programmes designed by government to boost... Continue Reading

IN SHOMOLU LOCAL GOVERNMENT AREA LAGOS STATE ABSTRACT The study examines the impacts of marketing strategies on the performance of small-scale enterprise in Shomolu Local Government Area of Lagos State. The cross-sectional survey research design was employed for the... Continue Reading

ABSTRACT The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected in in Lagos Metropolis. The study made use of primary... Continue Reading

ABSTRACT This project work was carried out primarily to assess the role of commercial banks in financing small scale industries with particular reference to UBA Plc Awka Branch. In this exercise, two vital categories of functional areas were investigated. The two groups under investigation were the staff and customers of UBA. They were considered... Continue Reading

ABSTRACT This project work was carried out primarily to assess the role of commercial banks in financing small scale industries with particular reference to UBA Plc Awka Branch. In this exercise, two vital categories of functional areas were investigated. The two groups under investigation were the staff and customers of UBA. They were considered... Continue Reading

ABSTRACT The main thrust of this study is to investigate the relevance of accounting information in the published financial statements of corporate organizations in Nigeria to users. To achieve this objective, a sample of one hundred (100) respondents were selected in Benin City to represent the population. The study adopted a survey design, using... Continue Reading

IMPACT OF SMALL AND MEDIUM SCALE ENTERPRISE ON NIGERIA ECONOMY DEVELOPMENT Abstract The research work was aimed at investigating the growth of small and medium scale enterprises in relation to economic development and to analyze the effect of small and medium scale enterprises in the Nigerian economy development. Starting with a general recourse... Continue Reading

ABSTRACT Small and Medium enterprises are the catalyst for economic growth in most economies thus, the fundamental objective of this study is to investigate the impact of loans on Small and Medium Enterprises (SMEs) in Nigeria. So that the ability of SMEs to develop positively and drive economic growth in the Nigeria will become real. Simple... Continue Reading

ABSTRACT The main thrust of this study is to investigate the relevance of accounting information in the published financial statements of corporate organizations in Nigeria to users. To achieve this objective, a sample of one hundred (100) respondents were selected in Benin City to represent the population. The study adopted a survey design, using... Continue Reading

ABSTRACT The central tenet of banking sector consolidation was to develop a strong, reliable and diversified banking sector that is capable of playing effective developmental roles in the economy, such as funding of small and medium scale enterprises and becoming a competent and competitive player in the African regional and global financial... Continue Reading

 A CASE STUDY OF SOME SELECTED SMES IN IKEJA, LAGOS CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY         Researchers all over the world has advocated the need for manager or consultant to constantly examines and evaluates an... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Small and Medium Enterprises (SMEs) play a vital role in the development of national economy. Due to their importance and the crucial role they play in economic development and growth of the nation, much attention has been placed on financing of small and medium enterprises, since they are major... Continue Reading