UTILISATION OF MARKETING MIX AS A STRATEGY BY SMALL AND MEDIUM ENTERPRISES(SMES) FOR BUSINESS GROWTH IN ENUGU STATE, NIGERIA

  • Type: Project
  • Department: Education
  • Project ID: EDU2781
  • Access Fee: ₦5,000 ($14)
  • Pages: 117 Pages
  • Format: Microsoft Word
  • Views: 293
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

ABSTRACT

The major purpose of this study was to determine the extent of utilization of marketing mix as a strategy by small and medium enterprises (SMEs) for business growth in Enugu State. Four research questions were answered and four null hypotheses were tested at 0.05 level of significance. The population for the study consisted of 448 registered small and medium enterprises operating in Enugu State, made up of 97 producers, 183 managers, and 168 sales representatives. There was no sample for the study because the population size was manageable. Descriptive survey design was used to generate data for the study. Structured questionnaire was used to elicit information for the study. The instrument was face validated by three experts. One from the Department of Vocational Teacher Education, University of Nigeria, Nsukka and two from the Department of Marketing, University of Nigeria, Enugu Campus. The questionnaire was pilot tested with a sample of 20 small and medium enterprises randomly selected in Imo State. Cronbach Alpha reliability test was used to determine the internal consistency of the instrument and this yielded a reliability coefficient of 0.89. Data were analysed using mean statistics for the research questions and t-test was used to test the null hypotheses at 0.05 level of significance. Based on the findings, it was revealed that product features contribute to a great extent the growth of the business. There was significant difference in the opinions of the managers and sales representatives, producers and sales representatives on utilisation of marketing mix as a strategy for business growth in Enugu State. It was recommended that SMEs should adopt better packaging to attractive patronage and prevent their products from damages, among other things.

UTILISATION OF MARKETING MIX AS A STRATEGY BY SMALL AND MEDIUM ENTERPRISES(SMES) FOR BUSINESS GROWTH IN ENUGU STATE, NIGERIA
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Education
  • Project ID: EDU2781
  • Access Fee: ₦5,000 ($14)
  • Pages: 117 Pages
  • Format: Microsoft Word
  • Views: 293
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Education
    Project ID EDU2781
    Fee ₦5,000 ($14)
    No of Pages 117 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT The major purpose of this study was to determine the extent of utilization of marketing mix as a strategy by small and medium enterprises (SMEs) for business growth in Enugu State. Four research questions were answered and four null hypotheses were tested at 0.05 level of significance. The population for the study consisted of 448... Continue Reading
    TABLE OF CONTENTS DECLARATION APPROVAL ACKNOWLEDGEMENT DEDICATION LIST OF TABLES LIST OF FIGURE ABSTRACT CHAPTER ONES INTRODUCTION 1.0 Introduction 1.1. Background of the study 2 1.2 Problem Statement 4 1.3 Purpose of the study 5 1.4 Specific Objectives 1.5 Research questions 6 1.6 Scope ofthe study 6 1.6.lContent scope 6 1.6.2 Geographic scope 6... Continue Reading
    THE CONTRIBUTION OF INSURANCE COMPANIES TO THE GROWTH OF SMALL AND MEDIUM SCALE BUSINESSES IN UYO (A CASES STUDY OF NICON) ABSTRACT The purpose of this study was to establish the relationship between the contributions of insurance companies and the growth of SMEs in NICON basing on the following objectives; to examine major factors that affects... Continue Reading
    ABSTRACT This project has been able to carry out Small and Medium Scale business enterprises and economic growth. The research sample is randomly selected from De Eugene De-Rose Industry and Vono Product Plc by survey method composed of thirty (30) respondents.  Chapter one looked at the background of the study (introduction), the statement of... Continue Reading
      CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY         Policy is defined in the Merriam-Webster Online Dictionary as a definite course or method of action selected from among alternatives to guide and determine present and future... Continue Reading
    The importance of social media in enhancing positive relationships between customers and business cannot be ignore since they offer new and innovative ways to communicate and network via the internet. Currently, there are various platforms provided by the social media networks such as Facebook, Google plus, LinkedIn, YouTube, Skype, WhatsApp and... Continue Reading
    ABSTRACT This project has been able to carry out Small and Medium Scale business enterprises and economic growth. The research sample is randomly selected from De Eugene De-Rose Industry and Vono Product Plcby survey method composed of... Continue Reading
    CHAPTER ONE  INTRODUCTION  1.1   BACKGROUND TO THE STUDY          Policy is defined in the Merriam-Webster Online Dictionary as a definite course or method of action selected from among alternatives to guide and determine present and future decisions. Policy can also be defined as making decisions that reflect values and allocating... Continue Reading
    ABSTRACT An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in reducing poverty and unemployment in Enugu state... Continue Reading
    CHAPTER ONE 1.1  BACKGROUND OF THE STUDY Microfinance constitute the facilitation  of financial services to meet  the needs of low income individuals  such as micro-entrepreneurs, through  the provision of small loans (microloans), small savings deposits (micro-savings), micro-insurance and enhancing simple payments services required by... Continue Reading
    Call Us
    whatsappWhatsApp Us