Explore Project Topics on: POSITIONING STARTEGY USED BY RETAILERS

CHAPTER ONE BACKGROUND TO THE STUDY 1.1 INTRODUCTION The central aim of the millennium development goals is to alleviate extreme poverty which is deeply entrenched in sub-Sahara Africa of which Nigeria is a part. (United... Continue Reading

(A STUDY OFDANGOTE NOODLES) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND TO THE STUDY Branding has been around for centuries as a means to distinguish the goods of one producer from those of another producer. To firms, brands represent enormously valuable pieces of legal... Continue Reading

THE EFFECT OF MARKET SEGMENTATION AND POSITIONING OF COMPANY PERFORMANCE ABSTRACT This project work was an attempt to investigate the effect of market segmentation and position of company performance. The main objectives were:- The main objectives were: To know what market segmentation and positioning is al about as it involves the company under... Continue Reading

ABSTRACT This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in Selected Textbook Publishing firms in Owerri.  The study seeks to find out how market segmentation and product positioning helps the firms in achieving greater part of it’s sales objectives.  In an attempt to carry out the study... Continue Reading

  (A CASE STUDY OF HALLMARK BANK PLC )   ABSTRACT This thesis examines the current transformation on the banking sector in Nigeria. It attempts to examine how the banks, particularly Hallmark bank, plc can reposition itself through recapitalization for... Continue Reading

ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning On Banking Service” with reference to United Bank for Africa Plc Ahmadu Bello way Kaduna. Contains six chapters. It a body of knowledge in the field of business, that marketing concept which are applied in the manufacturing industry are applicable in... Continue Reading

(A case study of MTN, Ahmadu Bello Way Kaduna) ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning In Service Industry” with reference to MTN Ahmadu Bello way Kaduna. Contains five chapters. It a body of knowledge in the... Continue Reading

ABSTRACT  This project work titled “The Impact of Market Segmentation and Product Positioning On Banking Service” with reference to United Bank for Africa Plc Ahmadu Bello way Kaduna. Contains six chapters. It a body of knowledge in the field of business, that marketing concept which are applied in the manufacturing industry are applicable in... Continue Reading

ABSTRACT In this era of technology, business competes in a complex and challenging environment that is being transformed by various factors such as uncertain and frequent changes of the use of information technologies and globalization. Thus, the achievement of desired growth is a major pre-occupation of managers in the slow growth and competitive... Continue Reading

(A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales... Continue Reading

ABSTRACT The reforms introduced in the banking sector since 2006 by the central bank in Ghana has changed the sector significantly. The changes include deregulation and minimum capital requirement. These have seen an influx of foreign banks into the Ghanaian market. The influx of more banks in Ghana have paved way for consumers to have multiple... Continue Reading

(A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc.         The study seeks to find out how product positioning helps the firms in achieving greater part of... Continue Reading

ABSTRACT This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt... Continue Reading

TABLE OF CONTENTS Cover Page – – – – – – – – – – Title Page – – – – – – – – – – Certification – – – – – – – – – – Dedication – – – – – – – – – – Acknowledgement – – – – – – – – – Abstract – – – – – – – – – – Table of Content –... Continue Reading

ABSTRACT The research was meant to assess the effects of product positioning on company performance. A case study of Grain Marketing Board Zimbabwe was used. The objectives of this study were to assess consumers brand association of the Silo products, to evaluate the impact of Silo brand communication on brand awareness and to assess if Silo brand... Continue Reading

DETECTION OF OUTLIERS IN REAL TIME KINEMATIC (RTK) GLOBAL POSITIONING SYSTEM (GPS) OBSERVATION   DEPARTMENT: SURVEYING AND GEOINFORMATICS CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY In carrying out data analysis, it is of uttermost importance to identify outlying observations that deviates so much from the overall datasets before data... Continue Reading

Philanthropic Corporate Social Responsibility (CSR) as a common business practice has only recently established a foothold in developing countries. Every business takes birth, survives and grows with the consent and co-operation with the society. The society provides inputs to the business and accepts its outputs. Naturally the business owes... Continue Reading

ABSTRACT  This study is a research into the effect of market segmentation and positioning on company performance in selected textbook publishing firms in Owerri. The study seeks to find out how market segmentation and product positioning help the firms in achieving greater part of it’s sales objectives. In an attempt to carry out the study... Continue Reading

ABSTRACT.  To achieve most accurate coverage area results during installations of sector antennas, the technical team must create a coverage map for each of the sectors basing on the provided coverage values. The technical team uses these values to make manual position adjustments of sector antennas. Manual antenna adjustments are sometimes risky... Continue Reading

ABSTRACT This study is a research into the effect of market segmentation and positioning on company performance in selected textbook publishing firms in Owerri. The study seeks to find out how market segmentation and product positioning help the firms in achieving greater part of it’s sales objectives. In an attempt to carry out the study... Continue Reading

The scope of this study, is to evaluate the role brand positioning plays in the marketplace, acceptance of Coca Cola in Nigeria, especially in the cola segment. The study would therefore, be a local evaluation, as the largest non- alcoholic beverage company in the world, Coca Cola is sold in more than 200 countries and territories.... Continue Reading

ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This... Continue Reading

ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This... Continue Reading

ABSTRACT  This research work specifically takes a look at the effect of outsourcing on business competitive positioning in the Nigeria Business Environment.  A study of Nigerian Breweries Enugu. Outsourcing is defined as a management strategy by which an organization delegates majors, non-core functions to specialized and efficient service... Continue Reading

ABSTRACT This research work specifically takes a look at the effect of outsourcing on business competitive positioning in the Nigeria Business Environment. A study of Nigerian Breweries Enugu. Outsourcing is defined as a management strategy by which an organization delegates majors, non-core functions to specialized and efficient service... Continue Reading

ABSTRACT This research work specifically takes a look at the effect of outsourcing on business competitive positioning in the Nigeria Business Environment. A study of Nigerian Breweries Enugu. Outsourcing is defined as a management strategy by which an organization delegates majors, non-core functions to specialized and efficient service... Continue Reading