Explore Project Topics on: Product quality on consumer choice case study of peakmilk

(A CASE STUDY OF 7UP BOTTLING COMPANY ABA) ABSTRACT This research work empirically examines the effect of product quality on consumer brand loyality with particular reference to seven 7up bottling company Aba. The paper carefully examines the concept of product quality as a tool for consumers... Continue Reading

ABSTRACT This project effectively meets the impact of innovation product towards the growth of a firm and total civilization of the firm objective for continuous and smooth operation. TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION - - - overview... Continue Reading

ABSTRACT The purpose of this study was to explore the tendency of decision making by consumers while purchasing product brands when considering the importance of the brand name. The study was conducted among Kampala International University students. The main research objective was on how consumers’ choices are made in respect to available... Continue Reading

Almost every business has a trading name, from the smallest market trader to the largest multinational corporation which is used to distinguish the company's themselves and their products. Brand is a distinctive symbol or name created with the intention to identify and recognize the goods or services of one seller or a particular group of... Continue Reading

THE EFFECT OF TELEVISION ADVERTISING ON CONSUMER CHOICE OF ELECTRONIC PRODUCTS IN OWERRI METROPOLIS (A CASE STUDY OF LUCKYGOLD STAR L.G) ABSTRACT If any enterprise decides to go into business the aim and objectives must be profit maximization. Therefore benefit of the public, hence this can only be achieved if the operations is effectively... Continue Reading

PROPOSAL The primary aims of it is research is to take a deep look on how branding and packaging as tools for product differentiation in the marketing of consumer product in Nigeria. Branding is a name, symbol, sign given to a product in order to differentiate from other manufactures products in the market. Packaging is defined as group of... Continue Reading

Abstract The purpose of this study is to examine the determinants of consumer preference on a particular product. The objective of the study is to examine the effect of social factors, price, brand name and product trust on consumer brand... Continue Reading

Abstract The purpose of this study is to examine the determinants of consumer preference on a particular product. The objective of the study is to examine the effect of social factors, price, brand name and product trust on consumer brand... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as... Continue Reading

ABSTRACT  Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.  Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such... Continue Reading

THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT (A CASE STUDY OF NIGERIA BREWERIES) ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as... Continue Reading

ABSTRACT  Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.  Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such... Continue Reading

ABSTRACT             Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.            ... Continue Reading

TABLE OF CONTENTS DECLARATION APPROVAL DEDICATION ACKNOWLEDGMENT iv TABLE OF CONTENTS v CHAPTER ONE 1 INTRODUCTION 1 1.0 Introduction 1 1.1 Background of the study 1 1.2 Statement of the Problem 3 1.3 Purpose of the study 3 1.4 Objectives of the Study 4 1.5 Research Questions 4 1.6 Scope of the study 4 1.6.1 Concept Scope! subject 4 1.6.2... Continue Reading

ABSTRACT In this project research study (work) is a very crucial study for the Nigerian Commercial Banks, this study was actually motivated by the necessity of effects of development of new consumer credit products in Nigeria commercial banks. To solve the research problem, both primary and secondary data were collected.  The research instrument... Continue Reading

ABSTRACT This study is no the appraisal of the factors that influence consumers choice for cigarette brands in Enugu metropolis The research instrument which will be used for data collection are mainly questionnaire, structured and unstructured... Continue Reading

ABSTRACT This research work on Quality control as an effective tool in production standardization (A case study of Seven Up Bottling Company Nigeria Limited). It strives to assess the role of quality control in enhancing the product standardization of manufacturing organizations. The study argues that the ultimate aim of any manufacturing company... Continue Reading

TABLE OF CONTENTS DECLARATION ..................................................................................................................................... i APPROVAL ........................................................................................................................................... ii DEDICATION... Continue Reading

ABSTRACT This research work on Quality control as an effective tool in production standardization (A case study of Seven Up Bottling Company Nigeria Limited). It strives to assess the role of quality control in enhancing the product standardization of manufacturing organizations. The study argues that the ultimate aim of any manufacturing company... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0     Introduction 1.1     Background of the study 1.2     Statement of the study 1.3     Objective of the study 1.4     Significance of the study 1.5     Scope of the study 1.6     Limitation of the study CHAPTER TWO 2.0    ... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 Background of the study 1.2 Statement of the study 1.3 Objective of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation of the study CHAPTER TWO 2.0 Literature Review 2.1 Concept of sales promotion 2.2 Objectives... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0Introduction 1.1Background of the study 1.2Statement of the study 1.3Objective of the study 1.4Significance of the study 1.5Scope of the study 1.6Limitation of the study CHAPTER TWO 2.0Literature Review 2.1Concept of sales promotion 2.2Objectives of sales... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0     Introduction 1.1     Background of the study 1.2     Statement of the study 1.3     Objective of the study 1.4     Significance of the study 1.5     Scope of the study 1.6     Limitation of the study CHAPTER TWO 2.0    ... Continue Reading

ABSTRACT This study was cmried out to assess the effects of raw materials inputs on product quality in manufacturing industries. Data was collected through the use of questionnaires accompanied by observation and interviews. The study involved 20 respondents. These were all involved in different activities at different departments. It was revealed... Continue Reading

ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This... Continue Reading

ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This... Continue Reading

ABSTRACT The purpose of the study is to computerize quality control system in production (A case study of Anammco Nig. Ltd Enugu) and to develop a computer packages whereby the technique observed from the manual method can be improved on. It is a known feet that the manual method of quality control in production has been associated with lots of... Continue Reading