THE IMPACT OF BRAND IMAGE ON CONSUMER CHOICE A CASE STUDY OF UNILEVER UGANDA


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Almost every business has a trading name, from the smallest market trader to the largest multinational corporation which is used to distinguish the company's themselves and their products.

Brand is a distinctive symbol or name created with the intention to identify and recognize the goods or services of one seller or a particular group of sellers. Another purpose is to differentiate such goods or services from its competitors. As such a brand signals to its customers the specific source of product and attempts to protect both the producer and customer from competitors who ultimately endeavour to provide products that seems to be identical. (Kotler, P and Armstrong, 1996).
THE IMPACT OF BRAND IMAGE ON CONSUMER CHOICE A CASE STUDY OF UNILEVER UGANDA
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM4861
    Fee ₦5,000 ($14)
    No of Pages 56 Pages
    Format Microsoft Word

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