EXPLORING AND MANAGING STUDENTS’ PERCEPTIONS TOWARDS ONLINE SHOPPING BEHAVIOUR IN NIGERIA (B.SC PROJECT)


For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

ABSTRACT

Contemporary studies have indicated an interest in exploring students’ perceptions towards online buying. Internet shopping is one of the fastest emergent industry and internet users have reported that online shopping is one of their primary use of the internet. Due to the widespread of internet access by people and e-commerce usage by traders, online shopping has seen a massive growth in recent years. Young people have been the majority online shoppers. With the aid of online shopping, consumers can purchase airline, train ticket, electronic gadgets, books, gifts, groceries, computer hardware and software, events tickets etc.  This research attempted to find out whether there is any perception of these factors like convenience, trust, product/service availability, product information, cost and time efficiency, website structure and security towards online shopping.

DESIGN: The design for the purpose of this research, review that was carried out on past literature on the students’ perception towards online shopping. This research used a mixed research techniques design (both quantitative and qualitative methods) were used for the methodology. Insight into the perception and variables which affect customers to buy via internet was gathered through structured questionnaires and semi-structured-interview that were carried out by the students in Nigeria.

The analysis was done using some built-in functions of Excel, website illustrations. Finding from the research was analyzed and evaluated and a website was created to show how online shopper has increased and what motivates online shoppers to purchase online with the website layout that helps in searching for a product/service easily at the comfort of their homes.

AIMS: The purpose of this research is to develop and evaluate students’ perception towards online shopping.

FINDINGS: Results from the research shows that customers are motivated to purchase online because of convenience and time-saving. Also, the majority of the respondents agreed the price is an additional variable that affects them to purchase via online. Furthermore, the survey revealed some other factors that are the main concern of students’ perception to shop online like the privacy and security because some prefer to go shopping offline because of the touch factor and some because of the distance. Online shoppers should be protected from fraudulent because of their personal information is given and the key to change the mindset of some customers that are not physically seen is to make the customers have confidence on their website and make the customers to be aware of the advantages of buying their goods and services online.

KEYWORDS: Online Shopping, Websites, Customers, Students’ Perception, e-Marketing, Internet Users, Products, Services 

EXPLORING AND MANAGING STUDENTS’ PERCEPTIONS TOWARDS ONLINE SHOPPING BEHAVIOUR IN NIGERIA (B.SC PROJECT)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM4962
    Fee ₦5,000 ($14)
    No of Pages 72 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT Contemporary studies have indicated an interest in exploring students’ perceptions towards online buying. Internet shopping is one of the fastest emergent industry and internet users have reported that online shopping is one of their primary use of the internet. Due to the widespread of internet access by people and e-commerce usage by... Continue Reading
    ABSTRACT Contemporary studies have indicated an interest in exploring students’ perceptions towards online buying. Internet shopping is one of the fastest emergent industry and internet users have reported that online shopping is one of their primary use of the internet. Due to the widespread of internet access by people and e-commerce usage by... Continue Reading
    ABSTRACT This study discusses factors affecting the customer value, and the performance of the ONLINE SHOPPING SYSTEM model. In our case, the biggest trading company in our country developed An ONLINE SHOPPING SYSTEM model to be taken into use in its supermarkets. The time was not yet right to implement the online shopping with shopping cart, but... Continue Reading
    ABSTRACT This study discusses factors affecting the customer value, and the performance of the ONLINE SHOPPING SYSTEM  model. In our case, the biggest trading company in our country developed An ONLINE SHOPPING SYSTEM model to be taken into use in its supermarkets. The time was not yet right to implement the online shopping with shopping cart,... Continue Reading
    ABSTRACT The research examines the attitude of University of Lagos students towards online shopping with case study of Jumia, Konga and Olx respectively. Survey research method was used coupled with 200 respondents that were drawn among the students of Unilag, Akoka Lagos of which 193 copies were returned. Findings show that with advancement in... Continue Reading
    ABSTRACT This research posed the question 'How do homosexuals in Lagos live their lives knowing who they are and navigating a life where they might not be accepted by its majority?' There has been a lack of previous research on this topic, no community for the lesbian, gay, bisexual, and transgender (LGBT), as well as homophobic attitudes within... Continue Reading
    ABSTRACT This research posed the question 'How do homosexuals in Lagos live their lives knowing who they are and navigating a life where they might not be accepted by its majority?' There has been a lack of previous research on this topic, no community for the lesbian, gay, bisexual, and transgender (LGBT), as well as homophobic attitudes within... Continue Reading
    ABSTRACT This study deals with the perceptions and educational needs of learners at-risk of developing behaviours that may lead to school failure. Statement of the Problem: Namibian educators face ongoing pressure to improve student achievement at grade 10 level. This improvement depends on teachers’ and parents’ understanding of the... Continue Reading
    (A CASE STUDY OF KONGA)   CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Globalization and the growth in new technological developments (Ramayah and Ignatius, 2005) has commenced a new era of e-commerce which is viewed by Kalakota and Whinston (1997) as trading of information, goods and... Continue Reading
    ABSTRACT This study discusses factors affecting the customer value, and the performance of the ONLINE SHOPPING SYSTEM  model. In our case, the biggest trading company in our country developed An ONLINE SHOPPING SYSTEM model to be taken into use in its supermarkets. The time was not yet right to implement the online shopping with shopping cart,... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us