PROPOSAL
The impact of advertising in an organization can never be over emphasized to the fact that it denotes the medium of awareness creation for the target audience (consumer). Advertising according to G.B. gills is “a non-personal communication directed at target audience through various communications in order to present and promote products, service and ideas the cost of media space or time being borne by the sponsor or advertiser”. As it simply implies that the audience is the target and they are otherwise called the consumers or the potential consumers.
For advertising to lead my organisation to promise land i.e. perform its purpose, it has to be properly applied, it has a cost but the appropriate application of advertising will labour its cost and also enhance sales simultaneously. This project work intends to express the meanings of advertising according to different authors and perceptions of its components, its application and relevance to organizations. With special reference to Nigeria Bottling Company Plc in Ilorin. The project is divided into Five Chapters for easy understanding of the entire work. Chapter one is an introduction to the to plc, background to the study, statement of the problem, the significance of the study, scope and limitation of the study, the definition of the terms used, historical background of the case study. Chapter two encompasses the reviews of related literature in the field of study, what is advertising, advertising agency, media and strategies, types of advertising, needs for advertising, the relevance of advertising to an organization, what is sales volume, relevance of sales volume to an organization, interrelationship between advertising and sales volume. Chapter three deal with the research methodology, research design and assumption, data collection instrument. Chapter four is based on data presentation, analysis and interpretation. Chapter five deals with the summary, conclusion and recommendation.
TABLE OF CONTENTS
Title page
Certification
Dedication
Acknowledgement
Abstract
Table of contents
Chapter one: General introduction
1.1 Back ground to the study
1.2 Statement of problem
1.3 Objective of the study
1.4 Significance of the study
1.5 Scope and limitation of the study
1.6 Definition of terms used
1.7 Historical background of the case study
Chapter two: literature review
2.1 What is advertising
2.2 Advertising agency, media and strategies
2.3 Types of advertising
2.4 Needs for advertising
2.5 Relevance of advertising to an organization
2.6 What is sales volume
2.7 Relevance of sales volume of an organization
2.8 Interrelationship between advertising and sales volume
CHAPTER THREE
Research methodology
3.1 Research design
3.2 Population of the study
3.3 Sample size
3.4 Questionnaire design and assumption
3.5 Data collection instrument
CHAPTER FOUR
Data presentation, analysis and interpretation
4.1 Data presentation
4.2 Data analysis
4.3 Data interpretation
CHAPTER FIVE
Summary, conclusion and recommendations
5.1 Summary
5.2 Conclusion
5.3 Recommendation
Bibliography
Appendix
