+234 813 0686 500
+234 809 3423 853
info@grossarchive.com
+234 813 0686 500
info@grossarchive.com

Project Topic: ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS


For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853
ABSTRACT

It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it. 
The consumer attitude may be positive in which case the product/service enjoys consumer’s acceptance or negative attitude, which will result in rejection of the service/product, and various factors could be responsible for each situation.
This means that public utilities have to be aware of the consumers’ ideas, opinions and interest towards the companies’ services, type of services and if possible, factors responsible for such attitude. Therefore, it is in the light of the above that the researcher went into to determine what attitude towards the public utilities that exist in the mind of the consumers. The study is aimed at determining the extent to which people regard NEPA as a corporate body and the confidence imposed on the provision of efficient and quality power supply. Chapter one, as the introductory segment, determines the attitude of consumer towards public utility especially NEPA. Chapter two deals with the concept of consumer behaviour. Chapter three looks at the methodologies used in carrying out the research work. Actual Data presentation and findings were presented in chapter four. While chapter five and the concluding segment looks at the implications, discussions of result and recommendations. 

TABLE OF CONTENTS
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of content
List of Table

CHAPTER ONE 
1.0 Introduction
1.1 Background of the Study
1.2 Statement of the Problem
1.3 Objective of the Study
1.4 Delimitation of the Study
1.5 Research Questions
1.5 Significance of the Study
1.6 Definition of terms

CHAPTER TWO
2.0 Review of Literature
2.1 Marketing application of Consumer Behaviour
2.2 How measure Attitude
2.3 Promotional Communication
2.4 Concept of  Public Utilities
2.5 Summary of the related Reviewed Literature

CHAPTER THREE
3.0 Research Methodology
3.1 Research Design
3.2 Area of Study
3.3 Population of Study
3.4 Sample / Sampling Procedure
3.5 Instrument for Data Collection
3.6 Validation of the Research Instrument
3.7 Reliability of Research Instrument
3.8 Method of Administration of Research Instrument
3.9 Method of Data Analysis

CHAPTER FOUR
4.0 Data Presentation and Results
4.1 Summary of Results / Findings

CHAPTER FIVE
5.0 Discussion, Implications, Recommendation
5.1 Discussion of Results
5.2 Conclusion
5.3 Implication of the Result
5.4 Recommendation
5.5 Suggestions for further Study
5.6 Limitations of the Study
    References
    Appendix

ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 3,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0003 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM1836
    Price ₦3,000 ($20)
    No of Pages 80 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it. The consumer attitude may be positive in which case the product/service enjoys consumer’s acceptance or negative attitude,... Continue Reading
    ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS abstract It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it. The consumer attitude may be positive in which... Continue Reading
    ABSTRACT It has always been said that the consumer is the king and will remain the king in the market place-meaning that the success or failure of any product/service depends on the attitude of consumer towards it.             The consumer attitude... Continue Reading
    ABSTRACT The success or failure of product or service depends on the attitude of consumers towards it. That is why the research instrument I used was questionnaire and interview. The questionnaire was drawn and randomly distributed within the indicated area of study. The research also made use of oral interview to supplement questionnaire. Data... Continue Reading
    ABSTRACT The success or failure of product or service depends on the attitude of consumers towards it. That is why the research instrument I used was questionnaire and interview. The questionnaire was drawn and randomly distributed within the indicated area of study. The research also made use of oral interview to supplement questionnaire. Data... Continue Reading
    ABSTRACT The study was on the Attitude of Consumers towards Public Utilities: A Study of EEDC Enugu. Among the objective are: to determine the ideas, attitude and consumers view about EEDC at Enugu metropolis, to determine the extent to which... Continue Reading
    ABSTRACT This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis. This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game worth... Continue Reading
    ABSTRACT This project work deals with “Appraisal of Income Tax Collection and Administration in Nigeria. A case study of Board of Internal Revenue Enugu. It explains the income tax collections as a vital tool of macro-economic management of our society. I have come to acknowledge that taxation is a patent fiscal full of economic adjustment. Most... Continue Reading
    ABSTRACT This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis. This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game worth... Continue Reading
    ABSTRACT This work was to reflect on the attitude of consumers to sales promotion in Enugu Metropolis. This study became necessary considering the huge some of money which organization generally spent on sales promotion in order to affect consumers attitude. aking cognizance of the above, it is therefore became imperative to know if the game worth... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us