IMPACT OF CORPORATE SOCIAL RESPONSIBILITIES ON ORGANISATIONAL PROFITABILITY CASE STUDY OF GUINNESS NIGERIA PLC)

This research work was embarked upon to determine the impact of corporate social responsibilities on organisational profitability– case study of Guinness Nigeria Plc. 

To ensure an efficient research study three different categories of respondents were involved in the study. Firstly, Hundred (100) questionnaires were administered by the researcher to staff of Guinness Nigeria Plc, made up of top management staff, middle management staff and junior staff. Out of the 100 questionnaires administered, eighty six (86) were completed and retrieved. 

Secondly, Five (5) questionnaires were distributed to selected stakeholders of Guinness Nigeria Plc and all 5 respondents completed the questionnaires promptly. Three hundred (300) consumers were randomly interviewed face to face at some selected shopping malls at Lagos state. The areas were Shoprite mall, KFC mall and Roban stores. Therefore in all, two hundred and fifty (250) consumers were interviewed over a period of three days (3) at the selected shopping centers. Secondary data for the study were obtained from the internet, journals, financial statements of Guinness Nigeria Plc and trade journals such as the business and financial times. The Pearson Product Moment Correlation coefficient table was used. From the result obtained the calculated r (rc) 0.49 is greater > tabled value (rt) 0.21 thus, H0 was rejected and H1 accepted. 

This means that, the relationship is significant at 55% confidence level. Thus, confirming that there is a positive relationship between Corporate Social Responsibility and profitability. From the study it also was clear that most customers or consumers are not aware on CSR and even understand the meaning. This study was however, limited to finding out exactly how much impacts Corporate Social Responsibilities contribute to the overall profitability of organisations. 

ABSTRACT

TABLE OF CONTENTS 

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

1.2 STATEMENT OF PROBLEM 

1.3 RESEARCH OBJECTIVES 

1.4 RESEARCH QUESTIONS 

1.5 JUSTIFICATION FOR THE STUDY 

1.6 SCOPE AND LIMITATION OF THE STUDY 

1.7 DEFINITION OF TERMS

CHAPTER TWO

LITERATURE REVIEW

CONCEPTUAL REVIEW

2.1 FROM PHILANTHROPY TO CORPORATE RESPONSIBILITY 

2.2 MULTINATIONAL CORPORATION 

2.3 SMALL AND MEDIUM-SIZED ENTERPRISES 

2.4 SIZE OF ORGANISATION 

2.5 CSR PRACTICES 

2.5.1 GOVERNMENT-LINKED CORPORATIONS 

2.5.2 MULTINATIONAL CORPORATIONS 

2.5.3 LOCAL NIGERIAN CORPORATION 

2.6 SIZE OF ORGANISATION AND CSR PRACTICES 

2.7 EMPIRICAL STUDIES OF CSR AND FINANCIAL PERFORMANCE 

2.8 MEASURES OF CORPORATE SOCIAL RESPONSIBILITY 

2.8.1 MEASURES OF FINANCIAL PERFORMANCE 

 2.9 CORPORATE SOCIAL RESPONSIBILITY IN GUINNESS NIGERIA PLC. 

2.10 THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 RESEARCH DESIGN 

3.2 POPULATION AND SAMPLE SIZE 

3.3 RESEARCH INSTRUMENT 

3.4 VALIDITY OF THE RESEARCH INSTRUMENT 

CHAPTER FOUR

DATA PRESENTATION, ANALYSIS AND INTERPRETATION

4.1 INTRODUCTION

4.2. DATA PRESENTATION AND ANALYSIS 

4.2.1 QUESTIONNAIRE TO STAFF: 

4.3 QUESTIONNAIRE TO EXTERNAL STAKEHOLDERS 

4.4 TEST OF HYPOTHESES 

4.4.1 RESTATEMENT OF HYPOTHESES 

4.4 ANALYSIS OF SECONDARY DATA 

CHAPTER FIVE

FINDINGS, CONCLUSION AND RECOMMENDATION

5.1 FINDINGS

5.2 CONCLUSION 

5.3 RECOMMENDATION 

REFERENCE

APPENDIX I

APPENDIX II