CORPORATE SOCIAL RESPONSIBILITY; A NECESSITY FOR ORGANIZATIONAL SURVIVAL (A CASE STUDY OF GUINNESS NIGERIA PLC ABA)


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ABSTRACT

The concept of Corporate Social Responsibility is the continual commitment by business to ethically contribute to economic development while improving the quality of life of its internal and external stake holders which includes: employee, community, the general public, government etc. the objective of the study includes the examination of the extent of their involvement in the concept of corporate social responsibility From the total population of hundred (100) a sample size of 80 was arrived at using Taro Yamani formula.  The result revealed that this company have contributed infinitesimal amount of their gross earnings in social responsibility.  Thus, they need to increase their involvement in social responsibility to boost their reputation.  A view to recommend the strategy importance of being socially responsible to all the stakeholders they include improve public image of the company, improve stock price and solving social problem among others.  

TABLE OF CONTENTS
Title Page
Certification
Dedication
Acknowledgements
Abstract
Table of Contents

CHAPTER ONE:
INTRODUCTION  
1.1  Background of the Study
1.2  Statement of the Problem
1.3  Objectives of the Study
1.4  Research Question
1.5  Research Hypothesis
1.6  Significance of the Study
1.7  Scope of Study
1.8  Limitations of Study
1.9  Definition of Terms
     Reference

CHAPTER TWO: 
REVIEW OF RELATED LITERATURE   
2.1  Theoretical Framework of Study
2.2  Conceptual Framework of the Study
2.3  Historical Background of the Study
2.4  Reviews According to the Objective of the Study
     References

CHAPTER THREE: 
RESEARCH METHODOLOGY   
3.1  Research Design
3.2  Area of the Study
3.3  Source of Data
3.3.1Primary Data
3.3.2Secondary Sources
3.4  Population of the Study
3.5  Determination of Sample Size
3.6  Method of Data Collection
3.7  Validity of the Instrument
3.8  Reliability of the Instrument
3.9  Method of Data Analysis
     Reference

CHAPTER FOUR: 
DATA PRESENTATION, ANALYSIS AND INTERPRETATION   
4.1  Presentation and Analysis of Data
4.2  Test of Hypotheses
4.3  Discussion of Findings

CHAPTER FIVE:SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION   
5.1  Summary of Findings
5.2  Conclusion
5.3  Recommendation
5.4  Suggestion for Further Research
     Bibliography
     Appendix
     Questionnaire  

CORPORATE SOCIAL RESPONSIBILITY; A NECESSITY FOR ORGANIZATIONAL SURVIVAL (A CASE STUDY OF GUINNESS NIGERIA PLC ABA)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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    Details

    Type Project
    Department Business Administration and Management
    Project ID BAM1879
    Fee ₦5,000 ($14)
    No of Pages 82 Pages
    Format Microsoft Word

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