+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-Up Bottling Company In Enugu Metropolis)

  • Type:Project
  • Pages:93
  • Format:Microsoft Word
(Mass Communication Project Topics & Materials)
ABSTRACT
This research study focused on the influence of televisions adverting on consumers demand for soft drinks in Enugu metropolis, A case study of Seven-up bottling company.
The objectives of which the study was carried out are to
FIND OUT how effective the television advertising strategy of seven- up is all how advertising was affected the company.
To measures the impact of the advertising programes on the performance of seven-up product of the performance advertising programmes on the personal of seven-up products.
The population  of the Study include customers, distributors, and management and relevant staff of the case organisations.
Toppan’s formular was used in determing the sample size of customers  while census was used for the management and relevant staff of seven-up  bottling company.
Questionnaires were administered to the ten areas within Enugu Metropolis.  The following findings among other were need that television advertising is very necessary in marketing actives of every organisation or busyness organisation.
Finally, seven up bottling common must improve on service, quality of their product.  With the analysis made, and the tested hypothesis it was observed that television advertising encouraged increase in demand for seven –Up products with in Enugu metropol

TABLE OF CONTENT

TITTLE PAGE i
APPROVAL PAGE ii
DEDICATION iii
ACKNOWLEDGMENT iv

CHAPTER ONE
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE PROBLEM
1.3 OBJECTIVE OF THE STUDY
1.4 STATEMENT OF HYPOTHESIS
1.5 SIGNIFICANCE OF THE STUDY
1.6 THE SCOPE OF THE STUDY
1.7 DEFINITION OF TERMS 

CHAPTER TWO
2.0 LITERATURES REVIEW
2.1 AN OVERVIEW OF ADVERTISING
2.2 TYPES OF ADVERTISING
2.3 IMPORTANCE OF ADVERTISING
2.4 THE ROLE OF T.V ADVERTISING
2.5 EFFECTIVENESS  OF T.V ADVERTISING
2.6 INFLUENCE F T.V ADVERTISING ON CONSUMER DEMAND
2.7 INFLUENCE OF T.V ADVERTISING ON DEMAND 

CHAPTER THREE
3.0 RESEARCH METHODOLOGY
3.1 PRIMARY DATA             
3.2 SECONDARY DATA
3.3 POPULATION OF STUDY
3.4 SAMPLE SIZE DETERMINATION
3.5 SAPLING TECHNIQUE
3.6 RESEARCHER INSTRUMENT USED
3.7 VALIDATION OF THE INSTRUMENTS
3.8 METHOD OF DATA TREATMENT AND ANALYSIS
3.9 QUESTIONNAIRE ADMINISTRATION 
3.10 LIMITATION OF THE STUDY 

CHAPTER FOUR
4.0 DATA PRESENTATIONS ANALYSIS AND INTERPRETATION OF DATA
4.1 DATA PRESENTATION AND ANALYSIS
4.2 TEST OF HYPOTHESIS

CHAPTER FIVE
5.1 SUMMARY OF FINDINGS
5.2 RECOMMENDATION
5.3 CONCLUSION
5.4 BIBLIOGRAPHY

The Influence Of Television Adverting On Consumer’s Demand For Soft Drink. ( A Case Study Of Seven-Up Bottling Company In Enugu Metropolis)

Share This

Details

Type Project
Department Mass Communication
Project ID MAS1078
Price ₦3,000 ($9)
No of Pages 93 Pages
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Mass Communication
    Project ID MAS1078
    Price ₦3,000 ($9)
    No of Pages 93 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT This research study focused on the influence of televisions adverting on consumers demand for soft drinks in Enugu metropolis, A case study of Seven-up bottling company. The objectives of which the study was carried out are to FIND OUT how effective the television advertising strategy of seven- up is all how advertising was affected the... Continue Reading
    ABSTRACT This research work was designed to assess the effects of advertisement on the demand for consumer goods. Chapter one of this work was devoted to the introduction of this work. It gives a short background of advertisement, the statement... Continue Reading
    AN EXAMINATION OF ADVERTISING AS A TOOL FOR PROFITABILITY IN THE SOFT DRINK INDUSTRY IN NIGERIA: A CASE STUDY OF SEVEN UP BOTTLING COMPANY  ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor. The... Continue Reading
    PRODUCT PLANNING, MANAGEMENT AND DISTRIBUTION PROBLEM IN SOFT DRINK INDUSTRY: (NIGERIA BOTTLING COMPANY PLC. ENUGU PERPECTIVE) ABSTRACT Product planning, management and distribution problems are very vital in the production and distribution of every manufacturing organization. Before ever a manufacturing company could come with good quality... Continue Reading
    ABSTRACT This project work is based on “the analysis of consumer brand switching behaviours in soft drink market. “A case study of Enugu metropolis” The following are the objectives which the researcher set to accomplish and these are: i. To determine the impact of marketing mix on the consumer brand switching behaviours in soft drink... Continue Reading
    ABSTRACT The utmost aim of this study is to clearly define the factors necessary for the design of an efficient production system with a medium scale industry as the case study. It is also hoped that in the course of the study... Continue Reading
    ABSTRACT The utmost aim of this study is to clearly define the factors necessary for the design of an efficient production system with a medium scale industry as the case study. It is also hoped that in the course of the study definition will be given to the design of a production system as it is manifested practically in commerce and industry... Continue Reading
    ABSTRACT The utmost aim of this study is to clearly define the factors necessary for the design of an efficient production system with a medium scale industry as the case study. It is also hoped that in the course of the study definition will be given to the design of a production system as it is manifested practically in commerce and industry... Continue Reading
    ABSTRACT The utmost aim of this study is to clearly define the factors necessary for the design of an efficient production system with a medium scale industry as the case study. It is also hoped that in the course of the study definition will be given to the design of a production system as it is manifested practically in commerce and industry... Continue Reading
    ABSTRACT This research set out to evaluate the nature and channels of distribution of 7 up soft drinks product in Enugu Metropolis. It arose as a result of the need to find out the problem being encouraged by the company in distributing it’s soft drink. The study basically adopted the survey method of research to this end, and also research... Continue Reading