+234 813 0686 500
+234 809 3423 853
info@grossarchive.com

AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

  • Type:Project
  • Pages:56
  • Format:Microsoft Word
(Marketing Project Topics & Materials)
INTRODUCTION
Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process reduce cash intensity in the financial system, encourage banking culture, and catalyses economic growth.

TABLE OF CONTENTS


CHAPTER ONE


1.0 INTRODUCTION
1.1 BACKGROUND STUDY
1.2 STATEMENT OF THE PROBLEM
1.3     OBJECTIVES OF THE STUDY  
1.4    RESEARCH QUESTION
1.5    SIGNIFICANCE OF THE STUDY
1.6    SCOPE OF STUDY
1.7    LIMITATION OF STUDY

CHAPTER TWO

LITERATURE REVIEW
2.1    INTRODUCTION
2.2    ELECTRONIC BANKING
2.3    TYPE OF ELECTRONIC BANKING
2.4    THE PROBLEMS AND SOLUTIONS ASSOCIATED
        WITH THE DEVELOPMENT OF ATM  BANKING IN NIGERIA
2.5    NEGATIVE IMPACT OF ELECTRONIC BANKING IN NIGERIA
2.6    POSITIVE IMPACT OF ELECTRONIC BANKING IN NIGERIA

CHAPTER THREE

RESEARCH DESIGN AND METHODOLOGY
3.1    AREA OF STUDY
3.2    SAMPLE AND SAMPLING TECHNIQUES
3.3    INSTRUMENTS OF DATA COLLECTION
3.4     METHOD OF DATA COLLECTION
3.5    METHOD OF DATA ANALYSIS

CHAPTER FOUR
DATA PRESENTATION, INTERPRETATION AND ANALYSIS
4.1    DATA PRESENTATION
4.2    DATA ANALYSIS

CHAPTER FIVE
SUMMARY, RECOMMENDATION AND CONCLUSION
5.1    SUMMARY OF FINDING
5.2    RECOMMENDATION
5.3    CONCLUSION

APPENDIX
QUESTIONNAIRE

BIBLIOGRAPHY
JOURNAL ACTIVITIES AND NEWSPAPERS
TABLE OF CONTENT
Title page
Declaration 
Approval Page
Dedication
Acknowledgement
Abstract
Table of Content

CHAPTER ONE
1.0Introduction
1.1Background of the Study
1.2Statement of the problem
1.3Significant of the Study
1.4Purpose of the Study
1.5Statement of Hypothesis
1.6Scope of the Study
1.7Definition of Terms

CHAPTER TWO
2.1Selling and Selling Concept
2.2What is a Market
2.3Consumers Market
2.4 Consumer Goods Characteristics
2.5Importance of the Salesman
2.6Functions of the Salesman
2.7The selling process

CHAPTER THREE
3.0Methodology
3.1Area of Study
3.2Research Design
3.3Population of the Study
3.4Sample and Sampling Techniques
3.5Instrument for Data Collection
3.6Administration of the Instrument
3.7Method of Data Analysis and Presentation

CHAPTER FOUR
4.0Presentation and Analysis of Data
4.1Customer Characteristics and Classification
4.2Presentation and Analysis of Consumers Questionnaire
4.3Salesmen Characteristic and Classification
4.4Presentation and Analysis of Salesmen Questionnaire
4.5Proof of Hypothesis

CHAPTER FIVE
5.0Summary, Conclusion and Recommendations
5.1Summary
5.2Conclusion
5.3Recommendations
Bibliography


- See more at:

https://afribary.com/read/1989/an-evaluation-of-the-contribution-of-salesmanship-to-marketing-of-consumer-goods-a-study-of-unilever-nigeria-plc#sthash.bpQu0YRU.dpuf
AN EVALUATION OF THE CONTRIBUTION OF SALESMANSHIP TO MARKETING OF CONSUMER GOODS (A STUDY OF UNILEVER NIGERIA PLC)

Share This

Details

Type Project
Department Marketing
Project ID MKT0818
Price ₦3,000 ($20)
No of Pages 56 Pages
Format Microsoft Word

500
Leave a comment...

    Details

    Type Project
    Department Marketing
    Project ID MKT0818
    Price ₦3,000 ($20)
    No of Pages 56 Pages
    Format Microsoft Word

    Related Works

    INTRODUCTION Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process... Continue Reading
    ABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the consumer market is described as constituting ultimate buyers of a product or service for their... Continue Reading
    ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading
    ABSTRACT Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result... Continue Reading
    ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc in Enugu. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales objectives. In an attempt to carryout the study effectively, a total sample of seven firms were judgmentally selected. This... Continue Reading
    ABSTRACT This research work evaluates influence of packaging on the marketing of consumer goods. (a study of starline nigeria limited.). packaging is considered a mode of competition due to the fact that consumers have become more affluent. Another reason is their increased demand on processed items and manufactured goods. Companies have started... Continue Reading
    THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA. (A Case Study of PZ Industries Plc, Aba). ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern... Continue Reading
    ABSTRACT This particular research is a study of clear understanding of distribution system in the marketing of consumer goods and factors that affect their achievement. Distribution system is believed to play a prominent and significant role in attainment of company’s sales and objectives. This approach helps producers achieve marketing tasks... Continue Reading
    ABSTRACT This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria. The following were the objectives of the study: -To find out how road transportation system help consumers in the distribution of their products in Nigeria. -To know how extend to which road transportation system... Continue Reading
    ABSTRACT This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion... Continue Reading