THE EFFECTIVENESS OF PUBLIC RELATION IN A FINANCIAL ESTABLISHMENT (A CASE STUDY OF ISUOFIA COMMUNITY BANK)

ABSTRACT
First and foremost any business which comes into existence is always bursting euphoria of success always come into being through proper co-ordination  all organs of business out for effective result. Therefore, responsibility is vested on the shoulder public relations, the effective role public relation department of Isuofia Community Bank in Anambra state. The major aim of research work is to thorough scrutinize whom public relation department help in educating the public on need banking and potentials of bank. The research would also find out whether there is a public relations department in the establishment and whether it is manned by a competent officer. The research work will also employ the primary collection of both primary and secondary data. The primary source information include personal textbook, magazine, newspaper and other publications by professional public relations personnel.

TABLE OF CONTENT
TITLE PAGE                                          
CERTIFICATION                                       
DEDICATION                                         
ACKNOWLEDGEMENT                                   
TABLE OF CONTENTS                                   
ABSTRACT                                           

CHAPTER ONE
1.0     BACKGROUND OF THE STUDY                       
1.1     STATEMENT OF PROBLEMS                           
1.2    PURPOSE OF THE STUDY                           
1.3    SCOPE AND LIMITATION OF THE STUDY                   
1.4 SIGNIFICANCE OF THE STUDY                           
1.5    RESEARCH QUESTION                               
1.6    DEFINITION OF TERMS                               

CHAPTER TWO
2.0    LITERATURE REVIEW                               
2.1    INTRODUCTION                                   
2.2    DEFINITION OF PUBLIC RELATIONS                   
2.3    THEORETICAL BACKGROUND                           
2.4 EMPIRICAL ASPECTS                                   

CHAPTER THREE
3.0    METHODOLOGY                                   
3.1        TARGET POPULATION                               
3.2    SAMPLE SIZE                                       
3.3    SAMPLE TECHNIQUES                               
3.4    SOURCE OF DATA                                   
3.5    INSTRUMENT FOR DATA COLLECTION                   

CHAPTER FOUR
4.0 DATA ANALYSIS AND DISCUSSION                       
CHAPTER FIVE
5.1 SUMMARY                                          
5.2 CONCLUSION                                       
REFERENCES                                         
QUESTIONNAIRES                                        
 


THE EFFECTIVENESS OF PUBLIC RELATION IN A FINANCIAL ESTABLISHMENT (A CASE STUDY OF ISUOFIA COMMUNITY BANK)