Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public.
The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu.
The questionnaires administered to the customer, staff and shareholders of the Bank were used in obtaining data for the study.
It was found that Nnebuife community Bank regards public relation as a management function, and as such is given extreme attention by the Bank.
Further study revealed that Nnebuife community Bank treated its customers very well as well as its shareholders, and the employees hence they were all happy to form the publics of the Bank.
The Bank also provided the best financial service possible and values; that is treating their customers with the best services, quality, merit and so on. And this has gone a long way in helping the Bank to survive despite the numerous competitions ensuring in commercial banks and the banking industry in general.
TABLE OF CONTENT
Title page
Approval page
Dedication
Acknowledgement
Abstract
Table of contents
List of tables
CHAPTER ONE: INTRODUCTION
Introduction
1.1Background of the study
1.2Statement of problems
1.3The purpose of the study
1.4Scope of the study
1.5Research Questions
1.6Significance of the study
1.7Limitations of the study
1.8Definition of Terms
CHAPTER TWO: REVIEW OF LITERATURE
2.1What is Public Relations
2.2Corporate Image
2.3In-House Public Relations
2.4Public Relations Practice at Nnebuife Community Bank (nig) Ltd.
2.5Organisational /structure of Nnebuife Community Bank (Nig.) Ltd.
2.6.1 Publical Environment
2.6.2 Economic Environment
2.6.3 Social Environment
2,6,4 Legal Environment
Social Responsibility
2.8 Public Relations Practitioner
2.8.1 Ability to communicate
2.8.2 Likeability
2.9 Public Relations Media
Bank Shareholders Relations
2.12Bank Mass-Media Relations
2.13 Bank Staff Relations
2.14Nigeria Institute of Public Relations
2.15CHAPTER THREE: METHODOLOGY
3.1 Research Design
3.2 Area of Study
3.3 Population for the Study
3.4 Sample and sampling Procedure
3.5 Instrument for Data Collection
3.6Method of Data Collection
3.7 Method of Data Analysis
CHAPTER FOUR; DATA ANALYSIS
4.1 Section One
4.2 Section Two
4.3 Section Three
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Summary
5.2 Conclusion
5.3 Recommendation
References
Bibliography
Appendix I
Appendix II
Appendix III
THE ROLE OF PUBLIC RELATIONS IN COMMUNITY BANKING (A CASE STUDY OF NNEBUIFE COMMUNITY BANK NIGERIA LIMITED ENUGU
ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the... Continue Reading
ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the... Continue Reading
ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the... Continue Reading
CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY This project work has a basis on the identification of the roles of community banking system in the promotion of rural development in Nigeria. At present, there are numerous community banks spread throughout the country. These banks with their services have tremendously enabled the government... Continue Reading
CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY This project work has a basis on the identification of the roles of community banking system in the promotion of rural development in Nigeria. At present, there are numerous community banks spread throughout the country. These banks with their services have tremendously enabled the government... Continue Reading
ABSTRACT Within the frame work of this project topic “Accounting system in community banking” the researcher has attempted to explain the importance of Accounting system as ways of helping management to improve operations in the community banking sector. However, recent researcher have shown that one of the main causes of indigenous business... Continue Reading
INTRODUCTION 1.1 BACKGROUND OF THE STUDY. A community bank which were established by federal government in December 1990 were designed to operate as a unit bank, a unit bank is the one which is authorized licensed to operate within a given locality where it is only authorized to open a simple office that serve as both head and Brach office. The... Continue Reading
INTRODUCTION 1.1 BACKGROUND OF THE STUDY. A community bank which were established by federal government in December 1990 were designed to operate as a unit bank, a unit bank is the one which is authorized licensed to operate within a given locality where it is only authorized to open a simple office that serve as both head and Brach office. The... Continue Reading
(A CASE STUDY OF NNEBUIFE COMMUNITY BANK NIGERIA LIMITED ENUGU). ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out... Continue Reading
ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the... Continue Reading