Explore Project Topics on: EFFECTIVE OF ADVERTISEMENT AS A TOOL FOR ACHIEVE MAXIMUM CUSTOMER SATISFACTION IN TELECOMMUNICATION INDUSTRY

” CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Telecommunication is explained by Bell Graham as communication between two people using equipment to overcome the effect, caused by distance or physical barriers between them. The... Continue Reading

” CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Telecommunication is explained by Bell Graham as communication between two people using equipment to overcome the effect, caused by distance or physical barriers between them. The... Continue Reading

ABSTRACT Telecommunication plays a significant role in the country's economic development. Firms' profitability, growth and survival depend upon efficiency and effectiveness of data, voice and media transmission. Across section survey of five customer care centers owned by three mobile service providers was done. Simple Random sampling was... Continue Reading

  (A study of MTN users in Owerri) ABSTRACT The study was carried out to determine the effect of telecommunication service on service delivery and customer satisfaction. To carry out this research work survey research design employing questionnaire was used as the... Continue Reading

  (A study of MTN users in Owerri) ABSTRACT The study was carried out to determine the effect of telecommunication service on service delivery and customer satisfaction. To carry out this research work survey research design employing questionnaire was used as the... Continue Reading

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION Background to the Study - - - - - Statement of the Research Problem- - - - Research Questions - - - - - - Objectives of the Study - - - - - - 1.5 Research Hypotheses- - - - - - 1.6 Scope of the Study- - - - - - 1.7... Continue Reading

ABSTRACT This study examines the nature of employee satisfaction as it relates to customer satisfaction in the road transportation industry in Benin city, Nigeria. Attempt was made to investigate impact of employee satisfaction... Continue Reading

TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1Background to the Study 1.2 Statement of the Research Problem 1.3 Aim and Objectives of the Study 1.4 Research Questions 1.5 Research Hypotheses 1.6 Scope of the Study 1.7 Significance of the Study CHAPTER TWO LITERATURE REVIEW 2.1... Continue Reading

ABSTRACT The purpose of this study was to find out the effects of promotions on customer growth in the Nigerian mobile telecommunication industry. The method adopted by this study was the sample survey method of study instead of a census. The semi-structured questionnaire is made up of both close and open-ended questions. The researcher sampled 50... Continue Reading

THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY. (A CASE STUDY OF INTERCONTINENTAL BANK PLC, ABA) ABSTRACT This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study.... Continue Reading

    ABSTRACT Quality improvement can lead to increase in revenue and increased customer’s loyalty and the cross-selling of bank products as loyal customers spend more time with chosen banks, attract little administrative cost and are more profitable. The objective of the research is to... Continue Reading

ABSTRACT Customer satisfaction is a fundamental marketing construct in the last three decades.In the past, it was unpopular and unaccepted concept because companies thought it was more important to gain new customers than retain the existing ones.However,in this present decade,companies have gained better understanding of the importance of... Continue Reading

ABSTRACT Customer satisfaction is a fundamental marketing construct in the last three decades.In the past, it was unpopular and unaccepted concept because companies thought it was more important to gain new customers than retain the existing ones.However,in this present decade,companies have gained better understanding of the importance of... Continue Reading

Prior to the advent of GSM in 2001, phone penetration was low to the verge of negligible. Nitel had the monopoly. But all that changed with the GSM revolution brought by the licensing of Econet(now Airtel), Mtel, MTN and the later entry of Glo and Etisalat into the industry.At first, all that was needed for marketing success was availability.... Continue Reading

CHAPTER ONE INTRODUCTION 1.1   Background of the Study Before now, the self-service and automated customer service has allowed companies to reduce costs while handling the ever-increasing transactions effectively.However, the... Continue Reading

 ABSTRACT Policy making and implementation is one issue that cannot be over-emphasized because of the important role it plays in the lit of any organization willing to survive and to growth in the face of the changing global village (world).           Based on the need for organizations to achieve their objectives, the researcher... Continue Reading

TABLE OF CONTENTS DECLARATION ii APPROVAL iii DEDICATION iv ACKNOWLEDGEMENT v LIST OF TABLES x ABSTRACT xi CHAPTER ONE 1 BACKGROUND OF THE STUDY 1 1.0 Introduction 1 1.1 Background to the Study 1 1.2 Statement ofthe Problem 2 1.3 Purpose ofthe Study 3 1.4 Research Objectives 3 1.4 Research Questions 3 1.5 Scope of the Study 4 1.5.1 Geographical... Continue Reading

ABSTRACT The study examines the effect of customer satisfaction strategy on customer retention in First Bank. Out of the total population of 138, 70 persons were selected as the sample size. To determine the sample size the simple random sampling technique was used. Questionnaire design by the researcher in five likert scale constitute the... Continue Reading

ABSTRACT The study examines the effect of customer satisfaction strategy on customer retention in  First Bank. Out of the total population of 138, 70 persons were selected as the sample size. To determine the sample size the simple random sampling technique was used. Questionnaire design by the researcher in five likert scale constitute the... Continue Reading

Abstract  The study aimed at establishing the relationship between customer satisfaction, service quality and customer loyalty among customers of Centenary Rural Development Bank, Kabalagala branch. The study specifically intended to; (I) establish the level of customer satisfaction and service quality. (II) examine the level of customer loyalty... Continue Reading

POLICY MAKING AND IMPLEMENTATION A TOOL FOR AN EFFICIENT MANAGEMENT SYSTEM TO ACHIEVE THE OBJECTIVE OF AN ORGANIZATION (A CASE STUDY OF MICHAEL OPARA FEDERAL UNIVERSITY OF AGRICULTURE UMUDIKE ABIA STATE) ABSTRACT Policy making and implementation is one issue that cannot be over-emphasized because of the important role it plays in the lit of any... Continue Reading

ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and... Continue Reading

ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: - Finding out the impact of public relations on consumer patronage of NTA Services - Finding out of... Continue Reading

ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service  Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: -Finding out the impact of public relations on consumer patronage of NTA Services  -Finding out of... Continue Reading

THE ROLE OF PUBLIC RELATION AS A TOOL FOR CUSTOMER SERVICE INDUSTRY ( A CASE STUDY OF NIGERIAN TELEVISION AUTHORITY ENUGU SERVICES TO SELECTED FINANCIAL INSTITUTIONS) ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected... Continue Reading

ABSTRACT This research work tilled “ Public Relations as a tool for Customer Attraction and Retention in the service Industry ( A case study of NTA Enugu services to some selected financial institutions)” was carried out with the objective of: - Finding out the impact of public relations on consumer patronage of NTA Services - Finding out of... Continue Reading

ABSTRACT The primary objective of the study was to examine the effects of customer experience management on customer churn in the Telco Industry in Kenya. The specific objectives were: to determine the effect of social environment on mitigation of customer churn in the Telco Industry, to examine the effects of service interface on mitigation of... Continue Reading

ABSTRACT This work is aimed at critically examining communication as a tool for effective management in the Banking Industry.  Union Bank of Nigeria Plc Eastern Area Office was used as a case study. Literature related to the subject were reviewed.  Primary and secondary data were collected through the use of questionnaire, interview and from... Continue Reading

ABSTRACT This work is aimed at critically examining communication as a tool for effective management in the Banking Industry. Union Bank of Nigeria Plc Eastern Area Office was used as a case study. Literature related to the subject were reviewed. Primary and secondary data were collected through the use of questionnaire, interview and from texts,... Continue Reading