Explore Project Topics on: E-MARKETING AND THE PERFORMANCE OF SMALL MANUFACTURING ENTERPRISES

IN SHOMOLU LOCAL GOVERNMENT AREA LAGOS STATE ABSTRACT The study examines the impacts of marketing strategies on the performance of small-scale enterprise in Shomolu Local Government Area of Lagos State. The cross-sectional survey research design was employed for the... Continue Reading

ABSTRACT The growth and spread of internet with an extraordinary pace over the last few decades has resulted in its increased use for marketing purpose; this is internet marketing. Internet as a marketing tool provides significant opportunities for companies to seek... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY According to Oyedijo, Idris and Aliu (2012), governments world-wide have come to realize that Small BusinessEnterprises (SBEs) contribute enormously to the growth and development of... Continue Reading

TABLE OF CONTENTS 1.0 INTRODUCTION 1.1 Background of the study 1.2 Statement of problem 1.3 Objective of the study 1.4 Research Hypotheses 1.5 Significance of the study 1.6 Scope and limitation of the study 1.7 Definition of terms 1.8 Organization of the study CHAPETR TWO 2.0 LITERATURE REVIEW CHAPETR THREE 3.0 Research methodology 3.1 sources of... Continue Reading

The importance of social media in enhancing positive relationships between customers and business cannot be ignore since they offer new and innovative ways to communicate and network via the internet. Currently, there are various platforms provided by the social media networks such as Facebook, Google plus, LinkedIn, YouTube, Skype, WhatsApp and... Continue Reading

TABLE OF CONTENTS DECLARATION ............................................................................................ i APPROVAL .................................................................................................. ii DEDICATION ............................................................................................. iii... Continue Reading

TABLE OF CONTENTS DECLARATION APPROVAL ACKNOWLEDGEMENT DEDICATION LIST OF TABLES LIST OF FIGURE ABSTRACT CHAPTER ONES INTRODUCTION 1.0 Introduction 1.1. Background of the study 2 1.2 Problem Statement 4 1.3 Purpose of the study 5 1.4 Specific Objectives 1.5 Research questions 6 1.6 Scope ofthe study 6 1.6.lContent scope 6 1.6.2 Geographic scope 6... Continue Reading

ABSTRACT The essence of this research was to determine the major constraints that influence the development of Micro and Small Enterprises in Mwiki Kasara . During the past two decades a lot of attention has been drawn to the important role that MSEs play in employment creation. The government and other key players have taken positive steps to... Continue Reading

ABSTRACT The study examined digital marketing as a key driver of sales improvement among small and medium scale enterprises in Lagos state. The study succinctly explored the effect of digital marketing on sales improvement. 150 small and medium scale enterprises (SMEs) was purposively selected in in Lagos Metropolis. The study made use of primary... Continue Reading

ABSTRACT  This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The researcher setout with the following objectives.  To find out if quality of products is a problem to Encristo Pharmaceutical Industry.  To find... Continue Reading

ABSTRACT This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The researcher setout with the following objectives. To find out if quality of products is a problem to Encristo Pharmaceutical Industry. To find out... Continue Reading

ABSTRACT The major purpose of this study was to determine the extent of utilization of marketing mix as a strategy by small and medium enterprises (SMEs) for business growth in Enugu State. Four research questions were answered and four null hypotheses were tested at 0.05 level of significance. The population for the study consisted of 448... Continue Reading

ABSTRACT Software as a service is a model that has recently been used to offer software systems in the world. The purpose of this research was to investigate the factors influencing implementation of ERP system as a SAAS among Small and Medium enterprises within the Manufacturing Industry in Nairobi County. Specifically, the study sought to... Continue Reading

The purpose of this study was to investigate the effects of micro-finance funding on the performance of small and medium enterprises within Nakuru town. More specifically, the study sought to analyze the effect of MFI’s cost of credit on the performance of SMEs, to determine the effect of non-repayment of MFI’s loans on the performance of SMEs... Continue Reading

A bstract This study examines an appraisal of performance of small scale enterprises in community development; evidence from Anambra south senatorial zone, Anambra state. Specifically the study provides the reasons for going into SMEs; sources of financing SMEs; role of SMEs in community development and factors militating against SMEs in community... Continue Reading

ABSTRACT The study venture capital financing and performance of small and medium enterprises in Akwa Ibom aimed at finding the relationship between venture capital financing and performance of small and medium enterprises in Akwa Ibom State other objectives of the study includes; to evaluate the benefit of venture capital to SMEs performance, to... Continue Reading

Bank fraud, poor lending and credit management practices in the Nigerian banking sector forced the Central bank of Nigeria to revisit the capital structure of commercial banks in Nigeria. These among other things led the Central Bank of Nigeria (CBN) to give a directive that all banks should recapitalize from ₦ 2 billion to ₦ 25 billion with... Continue Reading

IN LAGOS STATE NIGERIA. ABSTRACT The study examined the effect of educational qualifications on entrepreneurs and performance of small and medium scale enterprises in Mainland Local Government Area of Lagos State, Nigeria. In this study, relevant and... Continue Reading

EFFECT OF CAPITAL ALLOWANCES ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (A CASE STUDY OF SELECTED CONSTRUCTION COMPANIES IN NIGERIA)   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Historically, Nigeria’s experience of taxation predates the colonial period. The Hausas of Northern Nigeria were paying taxes, though in kind,... Continue Reading

(A CASE STUDY OF SELECTED CONSTRUCTION COMPANIES IN NIGERIA)   CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Historically, Nigeria’s experience of taxation predates the colonial period. The Hausas of Northern Nigeria were paying taxes, though in kind,... Continue Reading

: A CASE STUDY OF FIRST BANK NIGERIA 2.1   Overview of Small and Medium Scale Enterprises .   According to allbusiness.com (2010), the abbreviation of small and medium scale enterprises (SMEs) occurs commonly in the European Union and in International... Continue Reading

Micro and small enterprises are pivotal to the Kenyan economy through employment creation, provision of goods and services, fostering innovation and enhancing competition. Research has however shown that most of these enterprises experience stagnated growth with 46 percent closing business within the first year of their operation. Key among the... Continue Reading

ECONOMIC RECESSION AND PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (SMEs) ABSTRACT The aim of this study is to determine the extent to which economic recession affects SMEs operational activities in Edo State and identify the impact of such economic downturn on their profitability, productivity, turnover, liquidity and employment practices.... Continue Reading

Bank fraud, poor lending and credit management practices in the Nigerian banking sector forced the Central bank of Nigeria to revisit the capital structure of commercial banks in Nigeria. These among other things led the Central Bank of Nigeria (CBN) to give a directive that all banks should recapitalize from ₦ 2 billion to ₦ 25 billion with... Continue Reading

Bank fraud, poor lending and credit management practices in the Nigerian banking sector forced the Central bank of Nigeria to revisit the capital structure of commercial banks in Nigeria. These among other things led the Central Bank of Nigeria (CBN) to give a directive that all banks should recapitalize from ₦ 2 billion to ₦ 25 billion with... Continue Reading

(SMES) IN AGEGE LOCAL GOVERNMENT AREA, LAGOS CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY This chapter distinguishes between socially responsible policies and policies that simply represent sound business practice. Attention to customer... Continue Reading

ABSTRACT This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The researcher set out with the following objectives; To find out if quality of products is a problem to Encristo Pharmaceutical Industry. To find out... Continue Reading

ABSTRACT This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The researcher set out with the following objectives; To find out if quality of products is a problem to Encristo Pharmaceutical Industry. To find out... Continue Reading

The study looked at 'credit financing and financial performance of small and medium eateries in Kasese district'. The findings were interpreted, analyzed and discussed in relation to the objectives of the study as follows; to establish relationship between credit terms and financial performance of SMEs in Kasese district, to establish the... Continue Reading

Impact Of Commercial Bank Credit On The Performance Of Small Scale Enterprises In Nigeria   ABSTRACT Prominent among the obstacles facing the performance of manufacturing sector in Nigeria is the lack of effectively bank credits to the manufacturing sector of the economy. The banks especially the commercial ones have not been contributing... Continue Reading