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THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY (A Case Study of Early and Chiky Fast Food in Owerri, Metropolis). ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In a highly intense market place, brands are regarded as an important source of capital and they are the key drivers of competiveness for most businesses. Brands are the basis of customers buying decisions and... Continue Reading
The most important meaning of a product is what it means to the customer. Pen, for instance, may be a product to the manufacturer, but to the customer, it means a device for writing. What the producer considers as the consumer’s benefit may be at variance’ with what the consumer actually sees or perceive. Awa (2002) defined a product as... Continue Reading
The most important meaning of a product is what it means to the customer. Pen, for instance, may be a product to the manufacturer, but to the customer, it means a device for writing. What the producer considers as the consumer’s benefit may be at variance’ with what the consumer actually sees or perceive. Awa (2002) defined a product as... Continue Reading
ABSTRACT This research aims to address the quality of services rendered by the University of Benin to her students who could also be regarded as her customers and the level of their satisfaction with the aforementioned services. Particularly, the... Continue Reading
ABSTRACT In the global market today, competition between various providers of service is brutal and firms in the service industry continuously endeavor to create, manage and maintain healthy relationships with customers, to gain competitive advantage over the others. When services are inappropriately handled and coordinated, the outcome is wrong... Continue Reading
ABSTRACT  Marketing is the set of creative human activities aimed at identifying anticipating and satisfying human needs and wants through exchange as efficiently and as efficiently and as effectively as possible (Adirika P 990:3). This study focused on the effectiveness of consumer service delivery in the fast food industry a case study of Mr.... Continue Reading
ABSTRACT  Marketing is the set of creative human activities aimed at identifying anticipating and satisfying human needs and wants through exchange as efficiently and as efficiently and as effectively as possible (Adirika P 990:3). This study focused on the effectiveness of consumer service delivery in the fast food industry a case study of Mr.... Continue Reading
THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work... Continue Reading
INTRODUCTION  From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector.  The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mere... Continue Reading
THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work... Continue Reading
INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work “logistic” has been a house hold name to a lot of people both undergraduates, graduates, researchers and mere especially... Continue Reading
TABLE OF CONTENTS DECLARATION ................................................................................................................ ii APPROVAL ...................................................................................................................... iii DEDICATION... Continue Reading
CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDY The popularity of fast food is indicative of changing lifestyles, the growingtrend of convenience and consumers needs for value for money.Despite all the threats that fast food industry is currently facing like risingcommodity prices, an excessive supply of fast food outlets, in the market,... Continue Reading
CHAPTER ONE BACKGROUND TO THE STUDY 1.1    INTRODUCTION The roles of advertising on the consumption of fast food cannot be over emphasized. Advertising is an important part of the promotional mix which is one of the strategic importance’s. It can play a vital complementary role through working alongside of other promotional mix element. It... Continue Reading
CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDY The popularity of fast food is indicative of changing lifestyles, the growingtrend of convenience and consumers needs for value for money.Despite all the threats that fast food industry is currently facing like risingcommodity prices, an excessive supply of fast food outlets, in the market,... Continue Reading
PREFACE This study, attempted to determine the impact of product display in a fast food and bakery industry with specially reference  to (Chito Partner, Enugu). The purpose of this study is to find out how the techniques applied by Chitos have been able to help customer sort the products needed and how bent to improve the technologies and... Continue Reading
PREFACE This study, attempted to determine the impact of product display in a fast food and bakery industry with specially reference to (Chito Partner, Enugu). The purpose of this study is to find out how the techniques applied by Chitos have been able to help customer sort the products needed and how bent to improve the technologies and modernize... Continue Reading
. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION             From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing... Continue Reading
(A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION             From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing... Continue Reading
ABSTRACT The study examined the effect of brand equity components on consumer’s buying decision, based on Aaker (1991) well-known four major determinants of brand equity components which include brand awareness, brand association, perceived quality and brand loyalty... Continue Reading
TABLE OF CONTENTS CHAPTERONE Introduction Background of the study Statement of the problem Objectives of the study Significance of the study CHAPTER TWO Literature review Unhealthy Fast Food Food and Cultural identity Meals as Occasions for Socialization Perception of Different Types of Food Processed Food (Fast Food) Appealing Nature of Fast... Continue Reading
TABLE OF CONTENTS CHAPTER ONE Introduction                                                                                                    Background of the study... Continue Reading
TABLE OF CONTENTS DECARATION APPROVAL ACKNOWLEDGEMENTS TABLE OF CONTENTS iv LIST OF TABLES ix ABSTRACT Background to the study 1 Statement of the problem 3 Purpose of the study 3 Research objectives 3 Research questions 4 Scope of the study 4 Significance of the study 5 The conceptual framework 5 Definition of concepts 5 Guest loyalty Dining... Continue Reading
ABSTRACT This research work on influence of stores image on consumer patronage. A case study of Chitis Fast Food outlets in Enugu. The main objective are; To revealing the effects of ecological design, stores atmosphere and the price as it helps consumers in choice of fast foods outlets to patronize over another. The researcher has (3) instruments... Continue Reading
THE INFLUENCE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN OWERRI METROPOLIS (A CASE STUDY OF MR BIAAS) ABSTRACT This study discussed on the influence of advertising in the patronage of fast food firms in Owerri metropolis. Chapter one discuss on the introduction background, of the study, statement of problem, objective of the study,... Continue Reading
ABSTRACT This research work on influence of stores image on consumer patronage.  A case study of Chitis Fast Food outlets in Enugu. The main objective are; To revealing the effects of ecological design, stores atmosphere and the price as it helps consumers in choice of fast foods outlets to patronize over another. The researcher has (3)... Continue Reading
  ABSTRACT: This project design is simply used to display the items demanded by each customer on the table. Each table has four buttons for Rice, beans, amala and akpu, and each of the buttons are connected to the processor. The customers on every table presses the button with the label of the item he or she needed. Then, a screen in the... Continue Reading
Although the safety of foods served in fast-foods in Nigeria has been an ongoing concern, the unhygienic environments where some fast-foods are located contribute to transmission of foodborne diseases. Health experts in Nigeria have said that the shortage of water may affect the success of any safety campaigns. According to the WHO/UNICEF Joint... Continue Reading
). ABSTRACT This study is on the implication of employees’ particiupation in decision making in organization productivity. This is the process that employees and employer into into in other to... Continue Reading
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