TABLE OF CONTENTS
DECARATION
APPROVAL
ACKNOWLEDGEMENTS
TABLE OF CONTENTS iv
LIST OF TABLES ix
ABSTRACT
Background to the study 1
Statement of the problem 3
Purpose of the study 3
Research objectives 3
Research questions 4
Scope of the study 4
Significance of the study 5
The conceptual framework 5
Definition of concepts 5
Guest loyalty
Dining experience 5
Perceived restaurant image 5
V
Guest satisfaction .5
LITERATURE REVIEW 7
Dining experience and guest satisfaction 9
Dining experience and guest loyalty 11
Guest satisfaction and guest loyalty 12
Perceived restaurant image and Guest loyalty 13
METHODOLOGY 15
Study population and sample size 15
Study population 15
Samplesize 15
Sampling design and procedures 16
Data collection method 17
Measurement of the variables 17
Dining experience 17
Perceived restaurant image 1 8
Guest satisfaction 18
Data process 19
Validity and Reliability 19
Content validity of the measurement items 19
vi
Reliability of the measurement scale 20
Data analysis 20
PRESENTATION AND TNTERPRETATION OF THE FINDINGS 21
Response rate 21
Sample characteristics 21
Correlation 23
The relationship between dining experience and guest satisfaction 23
The relationship between dining experience and guest loyalty 24
The relationship between guest satisfaction and guest loyalty 24
The Relationship between perceived restaurant image and guest loyalty 24
Predictio ii of the independent variables on the dependent variable 24
DISCUSSION, CONCLUSION AND IMPLICATIONS 26
Discussion 26
Conclusion 30
Implications 30
Theoretical implication 30
Managerial implications 31
Study limitations and suggestions for further research 32
REFERENCES 34
