This study, attempted to determine the impact of product display in a fast food and bakery industry with specially reference to (Chito Partner, Enugu).
The purpose of this study is to find out how the techniques applied by Chitos have been able to help customer sort the products needed and how bent to improve the technologies and modernize the display tools. Furthermore to know why the Management divide on these display techniques.
For reliability and validity the researcher employees self administered questionnaire, personal interviews and observation was used for the relevant staff and customers sundry burglaryâ€™s and Topmairs formula respectively.
The data was collected through primary and secondary source including their review of past works and related literature. These data were analyzed and presented in tables and percentages.
Finally, the researcher identified the reasons why the management adopts those product display techniques, the impact it has on customers patronage and the way to maintain, improve and modernize those display technique, though the researcher limited the starchy not to include to discuss those display tools intensively or in details.
The researcher recommended and concluded that though product display is a sort of promotion, there is need for proper and accurate display. Therefore some staff should be trained on the issue of this product display. To take proper management and administration of the products on those display tools.
TABLE OF CONTENT
Background of the study
Statement of the problem
Objective of the study
Significance of the study
Scope and Delimitation of the study
Definition of Important terms.
Review of Related
Population of study
Sources of data
Method of data treatment
PRESENTATION AND ANALYSIS OF DATA
DISCUSSION OF FINDINGS, RECOMMENDATIONS AND CONCLUSIONS.