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The work of this research is divided into five (5) chapters.  First chapter dealt with the introduction of the course, statement of the problem, aims and objectives.  Research questions were drawn, significance, scope and limitation as well as definition of Key terms are provided. Chapter Two (2) of the work reviewed the literature on Mass... Continue Reading

THE EFFECTS OF PHOTOGRAPHS AND OTHER GRAPHICAL ILLUSTRATIONS ON NEWSPAPER READERSHIP AMONG NIGERIAN STUDENTS: A STUDY OF RUGIPO STUDENTS ABSTRACT The issue of newspaper readership is a major issue that newspaper publishers are daily concerned with because the end point of all effort put into the production of dailies is that the target audience... Continue Reading

The concept of customer satisfaction occupies a central position in marketing thought and practice. Satisfaction is a major outcome of marketing activity and serves to link processes culminating in purchase and consumption with post-purchase phenomena such as attitude change, repeat purchase, and brand loyalty. Customer satisfaction has... Continue Reading

This study examined the adoption of digital distribution channels among Nigerian Newspapers. The study covers both online and offline newspapers. In carrying out this research, 50 newspapers’ website were examined, using the content analysis method. The findings indicate that the newspapers adopted 22 out of 24 digital distribution... Continue Reading

The study seeks to examine the role of electronic media in informing women on vocational skills acquisition; a case study of Gwale Local Government Area of Kano State. The study is set to achieve the three objectives of which include; to find out the level of awareness of vocational skills acquisition programs among media exposed women,... Continue Reading

This study the role of the media in the management of environmental health issues in makurdi Benue state, was designed to assess the role of the media in management of environmental health issues in Benue state. Relevant literature were reviewed on Solid Waste, Public Health, Attitude Change and Media. The survey research design was... Continue Reading

SOURCED CREDIBILITY OF INTERNET BASED NEWS STORIES ORANGE FM, AKURE ABSTRACT This study investigates the Sourced Credibility of Internet Based News Stories on Orange FM, Akure. These sources include mainstream (vanguardnewspaper.com, BBC.com, Punchnewspaper.com, NAN.com etc), independent (thedrudgereport.com, axisoflogic.com), and index-type... Continue Reading

Communication has always been an effective tool used by management of organizations to enhance performance, this project work is divided into five chapters. The chapters expantiate on the background to the study, the theory framework that are used in the study and the data analysis technique adopted by the researcher in carrying his research on... Continue Reading

In Nigeria, a significant number of intellectuals, journalists, and businesspeople believe that government should not interfere with ownership and control of the mass media. The important point implicit in this viewpoint is the assumption that the pattern of ownership of the mass media is crucial in determining the strength or weakness of... Continue Reading

  The mass media have been used as veritable sources of information during elections. They have been used to propagate ideas often known as propaganda and as instrument of political mobilization. The information projected by the different media of mass communication alongside other societal factors influence voters’ choice(s) during... Continue Reading

Developments in the history of human communication, often called, ‘the information society’, and have transformed the way many people work in the media and entertainment industries. This study examined how modern communication technology facilitates the practice of broadcasting. Attention was focused in particular on the application... Continue Reading

Background of the Study Man is a social being and hence; will find a way to satisfy his need for communication. Richmond and McCroskey (2009) state that 'the importance of communication in human society has been recognized for thousands of years, far longer than we can demonstrate through recorded history. It is said that humans communicate to... Continue Reading

CHAPTER ONE  INTRODUCTION Advertisement involves an essentially persuasive communication. Thus, the goals set foradvertising are communication tasks: to reach a defined audience, to a given extent, andduring a given time period. The public move from unawareness of a policy to awareness andthen to knowledge, liking, preference, conviction and then... Continue Reading

The Benin culture is one of the great historical African cultures which have lost its values to westernization. Amongst other media related preservative tools, movies have been found to be one of the best ways to educate, influence and preserve culture and this is why this research was conducted to study the role of Nollywood movies in... Continue Reading

  This study examined the influence of the Facebook platform in changing the behavior of female mass communication students towards the journalism profession. The major objective of the study was to determine ways Facebook could influence the behaviour of female mass communication students towards journalism as a profession. The survey... Continue Reading

CHAPTER ONE 1.0 Introduction 1.1 Background of the study 1.2 Statement of the Problem 1.3 Objectives of the study 1.4 Research Questions 1.5 Significance of the study 1.6 Scope of the study 1.8 Operational Definition of Terms CHAPTER TWO 2.0 Literature Review  2.1 Introduction 2.2 Review of Concepts 2.2.1 Impact 2.3 Review of related works 2.3.1... Continue Reading

TABLE OF CONTENTS Page Title page ----------i Certification----------ii Dedication----------iii Acknowledgement---------iv Table of contents ----------v List of tables----------vii Abstract----------viii CHAPTER ONE: INTRODUCTION 1.1 Background of the study-------1 1.2 Statement of the problem-------4 1.3 Objectives of the study--------5 1.4... Continue Reading

TABLE OF CONTENTS Page Title page --------------------------------------------------------------------------------i Certification -----------------------------------------------------------------------------ii Dedication -------------------------------------------------------------------------------iii Acknowledgement... Continue Reading

This study probes the impact which foreign Television programmes has on the cultural values of the Nigeria youths. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among Olabisi Onabanjo Uiversity student is significantly associated with their perception of foreign culture and exposure to... Continue Reading

CHAPTER ONE INTRODUCTION 1.0Background of the Study The rapid adoption of information communication and technology  by journalist is a nationwide phenomenon. The process by which computerization or digitalization impacted upon the media of the 21th Century has moved on many fronts and at different speeds.  Agba (2007, p.83) notes that “ with... Continue Reading

  The major thrust of this work is to assess the value of television advertising in promoting brand loyalty; using Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This study helps to show the importance of television advertising... Continue Reading

                          ABSTRACT The recent crackdown on terrorism and militancy in the country has raised massive campaign for security consciousness among the masses by broadcast media stations. It is in line with the nation's state of insecurity that it becomes imperative to critically study broadcast media campaign on security... Continue Reading

The major thrust of this work is to arise the role of modern technology in enhancing communication efficiency in Nigeria; a study of Globacom Kaduna; Kaduna state. This work is divided into five chapters, using the survey method, a quantitative tool of data analysis. This work is aimed at knowing what modern technology entails and the... Continue Reading

                   ABSTRACT  This study “An Assessment of the Role of Mobile Phones in Interaction among Undergraduate Students of Ahmadu Bello University Zaria” is to find out the uses of mobile phones, the impact of social media on interaction among undergraduate student of Ahmadu Bello University Zaria and to identify the aspect... Continue Reading

INTRODUCTION  Advertising is one of the most powerful socializing forces in our culture.  Analysts have often state that “advertised products sell more than products that are not advertised.  Adverts shape our attitudes and our attitude shape our behaviour. Benson (1999) Most producer believe that advertising as an element of marketing mix is... Continue Reading