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The media as one of the specific learning condition is believed to be a potential contributor to the growth of antisocial attitudes and behavior in students and teenagers. While social scientists work on determining the major causation of violence, such as social environments, cultural factors, family instruction, and group membership... Continue Reading

  The study examined the effects of advertisement on the success of an organisation using Diamond bank adverts as a study. The objectives behind the study were to find out various advertising strategies employed by Diamond bank to reach its numerous customers, ascertain how effective these advertising strategies are, to ascertain the... Continue Reading

It has become more fashionable to use political messages to create awareness during political campaigns. Indeed political advertising is becoming very popular since it aids the candidate to create awareness and persuade the people to buy into his views. Political campaign materials can come through different media: print (including... Continue Reading

CHAPTER ONE INTRODUCTION 1.1         Background of the Study Women are underrepresented in most levels of government, as a result have made little progress in attaining political power in legislative bodies, or stamping equal relevance alongside their male counterparts in different political spheres in Nigeria. Consequentially, they have not... Continue Reading

The study examined the Image of Godfrey Okoye University by the graduating students of 2017/2018 session of the university.Quantitativedesign and survey methodology was adopted for this work. The population for the study consisted of 471 graduating students of 2017/2018 session with a sample size of 261. The study was anchored on two... Continue Reading

  The technological breakthrough of web 2.0 revolutionized communication channels, increasing information traffic from source to sender and vice versa. Media convergence is one of the many outcomes of this technological revolution whereby traditional media and the internet merge to disseminate information to audience. However, news... Continue Reading

This study examines if radio adverts of peak milk influences the buying behavior of consumers in thinker’s corner, Enugu state irrespective of its cost and price. The objectives of this research work was to find out how radio advertising of peak milk increases the number of its consumers and to know if consumers continue to use peak... Continue Reading

The study, examine public perception of social media contribution in the fight against corruption, the Idealistic theory, was  used in this research study, as different philosophies  of  scholars review ,is noted to make this research concrete , observed to examine , the public perception ,in Corruption, as news information is being... Continue Reading

  The research study was aimed at radio broadcast programmes and rural development in Nigeria; A study of residents of Awgu local government area. The study addressed four research questions. The study adopted the survey research design method using the questionnaire as the research instrument. The findings revealed among others that... Continue Reading

The purpose of this research study was an assessment of radio and facebook advertisements on the purchasing habits of godfrey okoye university students. Anchored on the uses and gratification theory, social relationship theory and source credibility theory, the objectives of the study was structured to determine the extent to which... Continue Reading

The topic of the study was analysis of students use of facebook comparism; academics relationship/interaction uses. This study intends to analyze students’ use of facebook to know if they use them for social interaction or for academic purposes. The general purpose of the study is to analyze students’ use of facebook, to ascertain if... Continue Reading

One of the major problem facing modem cities and countries is the slum issues. Many sociologists gave come up with some models on how to address the biting slum problem but either their ideas have fallen on the deaf ears of the leaders or the suggestions entirely depend on the government to implement rather than using other bodies plus... Continue Reading

The study assessed the influence of television advertising to the audience on fashion. The objectives of the study include; establishing the management techniques used by television advertisers to influence the audience; to assess the outcomes of television advertising; find out possible solutions to the negative outcomes of television... Continue Reading

The researcher was prompted to find out the role of media particularly the community radio stations, if they really report election events like mobilization of voter registration, influence on choices of parties, holding opinion polls, candidate interviews, and party advertisements during national elections in Kenya. The research was... Continue Reading

  The research on “the role of the media in protecting and promoting human rights in Uganda” was conducted in Nation Television (NTV). The research was guided by the objectives of the study which included; finding out how the electronic media has promoted human rights in Uganda; establishing the challenges faced by the media in... Continue Reading

After the expulsion of the colonies and Kenya being declared as an independent state.  It was the hopes and desire of the majority that a renewed era of governance  characterized by the right to information and many promises the new government  came up with. This however did not come as soon as the media practitioners and journalist had ... Continue Reading

The main purpose of this study was to investigate the AIDS epidemic and learn the  contribution made by the media in the prevention in the spread of the disease in institutions of  higher learning. It's clear that AIDS has swept out the labor force in the society and there is  need therefore to increase awareness campaigns to prevent further... Continue Reading

There has been research done before on advertising, hov.-rever this has only been done on print and broadcast journalism. This research therefore attempts to find out how women are portrayed through television advertising, in Kenya. ... Continue Reading

Mulago Hospital has adopted new technologies that promise to provide significant cost savings and productivity improvements. A by-product of the adoption of this new technology is that business transactions and business decisions are being made electronically. Business records are being created, disseminated and stored in electronic format. The... Continue Reading

In some of the developing countries with Tanzania among them, mass media has taken a new turn. What they carry, political and necessary management changes that have occurred are t he main development of mass media. What they carry now is determined by a rather crusadic role in the developing of their respective commodities. In a country... Continue Reading

  The research was carried out successfully from Bukedde television. The purpose of the study was to assess and know how the media especially electric media has helped to curb down violence in Uganda. The specific objectives were to examine the role of electronic media in the curbing down violence in Uganda and how media has curbed down... Continue Reading

This study is aimed at ensuring the media leads by example and practices good governance, which is gender sensitive in order that gender equality is realized in all spheres of the society. This study was confined to Kisumu, the third largest city of Kenya. It has a population of about 700,000, where women make up 75%. The commonly spoken native... Continue Reading

The study seeks to assess the social media perception and usage among students of Nigerian universities. Three research questions guided the study. A survey  research design was adopted for the study. The population for the study is 1816. The sample size of the study was drawn using Wimmer and Dominic to get 451. 451 copies of the... Continue Reading

The study was on the “Assessment of traditional communication in community development of Mkpat Enin Local Government Area. The objective of this study were to ascertain if traditional forms of communications are still used in Mkpat Enin Local Government Area, to identify the forms of traditional communication, to enhance development of... Continue Reading

The effectiveness of community relations strategies can only be achieved when the management recognizes ways its organization can have a good relationship with the local community and the extent of reciprocal independence which will help to establish social balance. This study was aimed at assessing community relations strategies for... Continue Reading