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CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the... Continue Reading

CHAPTER ONE INTRODUCTION 1.1Background to the Study According to Parekh and Rupal, (2012) advertising is a form of marketing communication used to promote or sell something, usually a business's product or service. Advertising is how a company encourages people to buy their products, services or ideas. An advertisement (ad) is anything that draws... Continue Reading

The aim of the study was to analyze the impact of social media on the student’s academic performance [A study of students of University of Abuja]. To achieve this, the survey research method was used. Subjects were drawn from the University of Abuja, using the simple random sampling technique and purposive sampling. Four research... Continue Reading

                   Abstracts Due to technological advancement in communication, the world we are in today has shriveled into one big neighborhood where the lives of the people have become so enmeshed that every nation now forms part of the day to day reality of every other nation. Technology advancement in communication has brought about... Continue Reading

This research is to assess ownership on media freedom and professionalism (a study of independent radio and television, benin city).It argues that the media ownership climate in Nigeria is very cloudy, and not conducive for optimum operations, especially for private media. Government uses its regulatory agencies to frustrate media... Continue Reading

 Media laws are not new to the journalism in Nigeria. What is new is the ways in which various governments and individuals try to hide under some of these laws to cripple the job of the Nigerian journalists. This is the main thrust behind this research which is centered on finding an evaluation of media laws on the practice of journalism... Continue Reading

This research is to assess ownership on media freedom and professionalism (a study of independent radio and television, benin city).It argues that the media ownership climate in Nigeria is very cloudy, and not conducive for optimum operations, especially for private media. Government uses its regulatory agencies to frustrate media... Continue Reading

CHAPTER ONE INTRODUCTION 1.1   Background of Study The world in which we live today is a world dominated by technology. We may not realize it but we now live in a world where our live are shaped and reshaped by technology. One area where technology has made much impact in journalism practice in Nigeria, is the area of communication and,... Continue Reading

The new media have offered print newspapers the opportunity to reach a wider range of readers through online versions, without any demographic or distribution problems. The advent of online newspapers has made access to news available to anyone who has access to the Internet with just a click of the mouse. However, while many developed... Continue Reading

BY AKINWALE, JOSEPH OLUWAFEMI MATRIC NO: 120102040 BEING A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION,  FACULTY OF ARTS,  ADEKUNLE AJASIN UNIVERSITY, AKUNGBA-AKOKO, ONDO STATE, NIGERIA. IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE AWARD OF BACHELOR OF ARTS... Continue Reading

Purpose and Objective of the Study Purpose is defined as an idea or aim kept in the mind as the goals towards which ones   effort   is   directed.   It   is   a   definite   intention  an   object   or   reason   to   which something exist or is done. On the whole, the purpose of this study is to examine Newspaper... Continue Reading

The researcher's central aim of embarking on this study is to investigate why radio was used as a propaganda tool in the Second World War (1939-1945). The researcher made use of the Historical Critical-Analysis method of research; making use of secondary sources of data ranging from archives to internet sources to give an inter-disciplinary... Continue Reading

RADIO LISTENERSHIP HABIT OF MARKET WOMEN IN AKUNGBA - AKOKO BY AKINWALE, JOSEPH OLUWAFEMI MATRIC NO: 120102040 TABLE OF CONTENTS PAGES TITLE PAGEi CERTIFICATIONii DEDICATIONiii ACKNOWLEDGEMENTiv TABLE OF CONTENTSv LIST OF TABLESviii LIST OF FIGURESix ABSTRACTx CHAPTER ONE: INTRODUCTION 1.0 Introduction1 Background to the Study1 Profile of... Continue Reading

This critical need to know how dramatic appeals and elements influence the audience is the focus of this research work. This study therefore aims to examine the influence of dramatic elements in product advertisements on the consumers’ when it comes to purchase or buying decision. It will also establish if dramatic appeal in selected... Continue Reading

In this study, the researcher’s objective was to establish the effect of broadcast media in effective enlightenment on HIV/AIDS in Osogbo community: A case study of (Osun State Broadcasting Cooperation OSBC)”. The researcher sought to establish if HIV/AIDS programmes aired by OSBC FM are geared towards effective enlightenment on... Continue Reading

TABLE OF CONTENTS  Cover Title Certification Dedication Acknowledgement Table of Contents List of Tables List of Figures (or other illustrations) Abstract  CHAPTER ONE INTRODUCTION  1.1Background to the study 1.2Statement of the problem 1.3Objectives of the study 1.4Research questions  1.5Significance of the study 1.6Scope of the study... Continue Reading

This study examined the relationship between online public relations and customer engagement with First Bank of Nigeria as the focus of the study. This study was prompted by perceived inability of organizations to engage their online publics. The research design employed for this study was survey. The instrument of data collection was... Continue Reading

CHAPTER ONE INTRODUCTION 1.1      Background to the Study According to carter and broom (2004, p.12) public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and its publics upon whom its success depends. It’s important to know that life and success of any... Continue Reading

It seems as if Traditional media which had been channels used as means of preserving the cultures of people in the communities are no longer effective. Hence, this study is aimed at measuring the impact of Digital media as the new media that had evolved to improve and complement the Traditional media. The need to evaluate the impact of... Continue Reading

This study focused on the adoption and usage of new media technologies in broadcast station using NTA Makurdi and Radio Benue as a study. The survey methodology was used for the study in which questionnaires were distributed to 60 respondents in both NTA and Radio Benue with 57 or 94% dully filled and returned. The findings revealed that... Continue Reading

An overview  The growth and development of any establishment or institution especially a local government outfit are largely dependent on the people’s notion and attitude towards it. Hence, public relation as a management tool plays a relevant part in enhancing good relationship between an organization and its public as well as building a good... Continue Reading

Background of Study The world in which we live today is a world dominated by technology. We may not realize it but we now live in a world where our live are shaped and reshaped by technology. One area where technology has made much impact in journalism practice in Nigeria, is the area of communication and, precisely, communicates to a... Continue Reading

This inquiry examined the Effect of Social Networks on the Behaviour of Secondary School Students in Mercy Model Schools, Ilaporu-Ijebu of Ogun State, Nigeria. It investigated the Risk that comes with use of Social Network on the Secondary School Students in Mercy Model Schools . The study made use of descriptive survey research. The... Continue Reading

This study is an Assessment of CRBC’s Educational Broadcasting in Nigeria: A Study of Calabar South Local Government Area. The study adopted three research techniques, survey design, purposeful sampling procedure and simple percentage to analyze the data. It was found out that CRBC’s educational broadcasting programmes satisfied the... Continue Reading

It is no doubt that the kind of frame the media attach to a particular story, will invariably influence the way the public understand and react to that event. The newspapers no doubt play a crucial role in determining the way the public view this Fulani herdsmen-famers saga inNigeria. Nevertheless,  this research work investigates how the four... Continue Reading