Most Read Marketing Project Topics and Materials (Page 35)

ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was gotten through the questionnaire issued. Findings was made... Continue Reading

ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: -Determination of the extent marketing research can improve product quality. -To find out how marketing research can increase profitability. -To... Continue Reading

ABSTRACT The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfit. It attempts to identify the various... Continue Reading

ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in... Continue Reading

ABSTRACT Advertising is very relevant in modern business performance today. The public bumps into advertising messages, while watching TV, reading magazines, listening to the radio, surfing the internet or even simply working down the street, as advertising has a stimulating influence on purchasing behavior of the consumers. Empirical reviews has... Continue Reading

(A CASE STUDY OF SOME SELECTED SMALL SCALE INDUSTRIES IN LAGOS STATE) ABSTRACT This study was carried out to investigate into the Survival Strategies in small Scale Business in. Lagos State (a case study of some selected small scale industries). Information was sought on the activities and the performance of... Continue Reading

INTRODUCTION for bank to survive in today’s growing dynamic highly competitive bank environment the marketing of the banking service is indeed inevitable so that they can serve its customers with a well tail over package and creating programme in order to meet adequately the various needs of its customers and other company specific requirements.... Continue Reading

ABSTRACT This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study. Couriers are established to make profits. Are these profit made at the expenses of the customers? Or is it... Continue Reading

ABSTRACT This research work examined the importance of Branding in the marketing of Unilever products with special reference to Toiletries such as soap and toothpastes. The study made use of primary and secondary data primary data was sourced from questionnaire and oral interview while secondary data came from textbooks, magazines, newspapers and... Continue Reading

ABSTRACT This work was on the problem and prospect of marketing in small scale industries in Nigeria (A case study of Wilson group of companies Nsukka). The researcher set out with the following objectives. - To determine of the marketing constitute a problem to the company. - To find out the extent to which government assists small scale... Continue Reading

ABSTRACT The purpose of the study is based on an evaluation of the impact of NAFDAC in the consumption consumer goods (beverages) in Nigeria, especially in Enugu state. The main objective of this project was to examine the contributions of NAFDAC in the regulation of the various unethical business practice in the country and to appraise the safety... Continue Reading

ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with their customers. The problem and prospect of retail marketing in a marketing environment has led to an decrease in the level of demand of good or services of its continuity in... Continue Reading

ABSTRACT Much have been said and written about the marketing planning is very important in every manufacturing organizations. Planning gives an organization productive direction. To make efficiently and effectively production you have to make proper use of planning. However, marketing plan is define as a comprehensive blueprint which outlines an... Continue Reading

ABSTRACT This work is on the Promotional Strategies for the marketing of educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology TABLE OF CONTENT Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE:INTRODUCTION 1.1Background of the Study 1.2Statement of the... Continue Reading

ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divided into five chapters... Continue Reading

ABSTRACTS Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks and financial services can be marketable. Is customer satisfaction what these banks attain to achieve. This research work has five... Continue Reading

ABSTRACT This research work examined effective packaging as a promotional tool in marketing of beauty care product. (A study of Hardis and Dromedas Nigeria Limited Enugu). This work was carried out through literature review of text books, newspaper, magazine etc and administration of questionnaires. The aim of this work is to determine the extent... Continue Reading

ABSTRACT Modern marketing companies are increasing, recognizing the value of an effective communication and promotion Programme for their entire public. This includes Beverage industries. Their product encompasses vegetable commodities that significantly affect our life’s. However, this project dealt on the “The Impact of Promotional... Continue Reading

ABSTRACT This project was carried out to examine promotional strategies in the management of supermarket. The main objective was to know the impact of promotional strategies in supermarket and also to know the composition of Promotional strategies within the supermarket. The survey research method was adopted. It was discovered that promotional... Continue Reading

ABSTRACT The banking industry has witnessed landmark improvements in series delivery and the practice of banking due to globalization of banking operation. Globalization is referred to as the inter-play, cooperation and integration of various financial systems of the world via international trade, investment and distribution of vital information... Continue Reading

ABSTRACT This research work is based on consumption patterns and preferences switching among consumers from foreign to local rice in umuahia metropolis abia state, Nigeria. Over the years The Nigerian food sector has been characterised by excess demand over supply, through primarily to a high population growth rate of about 3% per annum, high rate... Continue Reading

ABSTRACT This research project is very crucial study for petals Ltd. The study was motivated by the necessity of packaging as promotional tools in the marketing of beauty care products. This research project aimed at the following. a. To identify packaging as a promotional in order to increase sales and profitability of the product. b. To... Continue Reading

ABSTRACT The research work titled “The effect of advertising on consumer preference patterns for malt drinks (a comparative study of Amstel malt and Guinness Malta) in Enugu metropolis, was carried out with objectives. -To determine how advertising has affected the decision to buy, Guinness Malta or Amstel malta. -To determine the brand of... Continue Reading

ABSTRACT A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general with a severe recession. The need for employers of labour to inference in and motivate the workers for increased productivity has become imperative. Workers almost in every sector of... Continue Reading

ABSTRACT The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective ere formulated. - To know whether Juhel pharmaceuticals conducts marketing research - To determine the impact of marketing research on the company’s profitability primary and secondary... Continue Reading