Most Relevant Marketing Project Topics and Materials (Page 3)

PROMOTION: AN EFFECTIVE MARKETING STRATEGIES IN BUSINESS ORGANIZATION IN NIGEIRA: A CASE STUDY OF ZERTECH NIGERIA LIMITED, MAYA ABSTRACT Promotion can be seen as a process or means of communication, and it has played an important roles in business organization because an organization that does not communicate itself to the public is far from... Continue Reading

ABSTRACT The study was on the impact of marketing in the development of tourism in Enugu state. The researcher towards reviewing all the related literature necessary to up date the subjects and have a better understanding of the impact of marketing n the development of tourism.... Continue Reading

ABSTRACT The study as the impacts of marketing logistics on the corporate profitability in the industry a ( case study of NBPLC,ENUGU IC) was carried out with the following objectives: To determine if consumers are satisfied with the marketing logistics strategies adoptioned by Nigeria brewery plc Enugu. To offer solutions and suggestion on how to... Continue Reading

PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET (A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA) ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case study, the objective is carrying out, to analyse if product... Continue Reading

(A CASE STUDY OF FIST BANK NIGERIA LTD ENUGU) ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship... Continue Reading

(A CASE STUDY OF NNPC NIGERIA) ABSTRACT The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or... Continue Reading

(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU) ABSTRACT The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The... Continue Reading

MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN ENUGU METROPOLIS) Abstract Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or the priest? The researcher observed that the marketing of church services have some services to render... Continue Reading

ABSTRACT This research intends to find out the effects of television advertising on sales of aerial detergent in Enugu and Abia metropolis. Two hypothesis were tested using analysis of variance. The population for this study sales of ariel detergent and staffs... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as... Continue Reading

ABSTRACT The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well-constructed questionnaire, which was adjudged valid and reliable, was used for collection of... Continue Reading

ABSTRACT This project work was designed to study the attitude of consumer towards made in Nigerian goods with special reference to women world boutique in Enugu metropolis. A survey was conducted in five (s) zones to obtain field data. The objectives of the study were to find out the following.... Continue Reading

ABSTRACT The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State). The study was carried out to the wholesales and retails. Data was collected using questionnaire that was distributed to the... Continue Reading

ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the development of this company this study attempts to evaluate the effects of after sales services such as... Continue Reading

(A CASE STUDY OF PHCH) ABSTRACT In 2007 Power Holding Company of Nigeria (PHCN) introduced prepayment meter to Nigeria Consumer. It was widely accepted by the consumer because they believed that the day of estimated billing were over but they met their shock when it was discovered that (PHCN) was... Continue Reading

A CASE STUDY OF NIGERIAN BREWRIES PLC, ABA ABSTRACT This research is intended to apprise the development and marketing of a new product as company life wire by Nigerian Breweries Plc, Aba. This project has been divided into five chapters .chapter one deals with the background of... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as... Continue Reading

THE IMPACT OF INFORMATION TECHNOLOGY (IT) IN MARKETING OF BANKING SERVICES (A CASE STUDY OF UBA BANK PLC) ENUGU ABSTRACT This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study. Specially, the study addressed the following issues. The performance of information... Continue Reading

ABSTRACT This study assessed the effect of online advertising on consumer buying behaviour among students of federal polytechnic, Bida in Nigeria. More specifically, the study intended to identify the relationship between radio advertisement, television advertisement and online... Continue Reading

TABLE OF CONTENTS 1.0 INTRODUCTION 1.1 Background of the study 1.2 Statement of problem 1.3 Objective of the study 1.4 Research Hypotheses 1.5 Significance of the study 1.6 Scope and limitation of the study 1.7 Definition of terms 1.8 Organization of the study CHAPETR TWO 2.0 LITERATURE REVIEW CHAPETR THREE 3.0 Research methodology 3.1 sources of... Continue Reading

(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) ABSTRACT This project critically discusses and evaluates the impact of advertising on sales performance. It gives insight to what sales performance is and also shows the relationship between the two variables that is,... Continue Reading

TRADE FAIR AS AN INSTRUMENT OFINCREASING MARKETING PERFORMANCE (A CASE STUDY OF XPRESSION COSMETIC PRODUCT ENUGU) ABSTRACT This study is concerned on trade fair as an instrument of increasing marketing performance (A case study of Expression Production Enugu). In view of this, the researcher started the work (Trade Fair as an instrument of... Continue Reading

MARKETING OF BANKING AND FINANCIAL SERVICE (A CASE STUDY OF LEADWAY ASSURANCE COMPANY LIMITED) ABSTRACTS Banks are profit oriented organization. the profit can not be made without the customers. Or it as a result of the services provide by these banks? It is as a result of this research work to find out of banks and financial services can be... Continue Reading

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study... Continue Reading

THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work... Continue Reading