Most Relevant Marketing Project Topics and Materials (Page 6)

THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF COSMETICS (A CASE STUDY OF BLANCE COSMETICS ENUGU) ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction is... Continue Reading

CHAPTER ONE 1.0 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the... Continue Reading

ABSTRACT This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc over the period of 1996 to 2009 from the annual report and accounts of the... Continue Reading

Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media as marketing tools: An appraisal of Facebook. It was established that companies are promoting their products and services on social media especially facebook while many students patronise the products/services. Respondents admitted that... Continue Reading

CHAPTER ONE INTRODUCTION Agricultural product which are the main stay for human survival have been molested over time but vacantly more efforts are devoted to it and adoption of mechanized system of farming makes agricultural product effort encouraging marketing as applied to agricultural product consisting of all the processes and services... Continue Reading

CHAPTER ONE 1.1 ... 1.2  STATEMENT OF THE PROBLEM          There is keen competition among first bank geographical area of this study as a result of environmental changes [especially, technological changes and the first bank induced consolidation]. The bank are in strong contention to outwit one another in the market place. In this... Continue Reading

ABSTRACT As customers are the backbone of any business, firms without customers would not be able to sustain their performance. This is because such firms are believed to have no revenues, no profits and therefore no market value. Accordingly, managing customers is deemed to be very crucial business agenda in which the key focus has been switched... Continue Reading

(A CASE STUDY OF ACCESS BANK PLC) ABSTRACT This study analyses the effect of customer relationship management on organizational performance. This research views customer relationship management as an enterprise approach to developing full-knowledge about customer behavior and... Continue Reading

TABLE OF CONTENT CHAPTER ONE 1.0INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2STATEMENT OF THE PROBLEM 1.3OBJECTIVES OF THE STUDY 1.4SIGNIFICANCE OF THE STUDY 1.5STATEMENT OF HYPOTHESIS 1.6SCOPE OF THE STUDY 1.7LIMITATION OF THE STUDY 1.8DEFINATION OF TERMS CHAPTER TWO... Continue Reading

ADVERTISING : AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS ( A CASE STUDY OF NASCO MARKETING COMPANY) ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix... Continue Reading

(A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA) ABSTRACT             Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world.  This research study focused on the nature,... Continue Reading

(A CASE STUDY OF CADBURY NIGERIA PLC) ABSTRACT This research work is basically carried out to critically and objectively examine the significant and in negligible role played by 'Marketing Communications on consumer... Continue Reading

ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand.  To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview.  The respondent comprised... Continue Reading

ABSTRACT This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and 2.To determine, if the management of the bank product leads to increase product quality 3.To offer possible... Continue Reading

ABSTRACT The purpose of this study is to highlight the strategy on how different product enhance sales performance in communication industries especially (GLO NIG LTD) and the general public. The most obvious problems of telecommunication service like GLO (NIG) LTD is how to provide effective service to the nation has been yearning for an improved... Continue Reading

(A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales... Continue Reading

ABSTRACT This project work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main objectives were: Establish the impact of the marketing mix on the brand switching behaviour of Hair Care Service Consumer.... Continue Reading

FACTORS THAT INFLUENCE CONSUMERS PREFERENCE OF DETERGENT TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2 STATEMENT OF PROBLEM 1.3 OBJECTIVES OF THE STUDY 1.4 THE SIGNIFICANCE OF THE STUDY 1.5 THE SCOPE OF THE STUDY 1.6 RESEARCH QUESTION 1.7 DEFINITION OF TERMS CHAPTER TWO 2.0 REVIEW OF RELATED LITERATURE 2.1 MEANING OF... Continue Reading

PLC AN EVALUATION ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship marketing in banking industry. 2. To evaluate the level of relationship that exist between the bank with their... Continue Reading

THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A STUDY OF ZODIAC HOTEL, ENUGU) ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find the advertising strategies employed by in achieving... Continue Reading

” (A CASE STUDY OF NNPC, ABA DEPOT) ABSTRACT The research topic “AN ” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because of the constant scarcity of petroleum products that the Nigerian... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to Crosby (1979) “quality is conformance to requirement and those requirement must be defined in measurable and clearly stated terms.” Quality is one of the goals or objectives organization seek to achieve. But often... Continue Reading

. (A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of... Continue Reading

(A CASE STUDY OF ENCRISTO PHAMACEUTICALS LIMITED IN ENUGU) ABSTRACT The research work was on a study of how to introduce a new product in the market. The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not. The... Continue Reading

( A CASE STUDY OF PZ CUSSONS NIGERIA PLC, ABA) ABSTRACT This study was necessitated by the need to find out the role of Public Relations in our marketing organization and to know how well it is used as a promotional tool in the marketing organization, thus this topic “The Role of Public... Continue Reading