AN APPRISAIAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS ABSTRACT This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu Metropolis ( A case study of petals cosmetics).Advertising here relates to undertaken to ascertain the media to communication that will maximize sales for every naira... Continue Reading
THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY. (A CASE STUDY OF MTN NIGERIA , ABA) ABSTRACT This research work review extensively the meaning of Relationship Marketing on customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study. This study was carried out to reveal the... Continue Reading
ABSRACT The research is on the Role of Marketing in Improving a Company’s Performance, a case study of Bianca Cosmetics Company. In other to carry out the work effectively, some the following objectives were formulated: To know whether Bianca cosmetics conduct marketing research. To determine the impact of marketing research on the company’s... Continue Reading
ABSTRACT This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the following objectives. To determine the impact of promotional strategies adopted by Choki Laboratory on increasing profitability of the company. To determine the promotional strategy of... Continue Reading
ABSTRACT The analysis of research on impact of sales promotion on organizational performance. (A case study of Nigeria bottling company (NBC plc, coca cola Onitsha plant. revealed that the study is relevant in that it seeks to identify the role sales promotion plays in... Continue Reading
MARKET SEGMENTATION: AS A TOOL OF ACHIEVING ORGANZIATIONAL SALES OBJECTIVE. NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY, OWERRI IMO STATE) ABSTRACT It has been stated that production is not complete until the product reaches the hands of the final consumer. Consumption is the sole purpose of production. Therefore, it will only be beneficial... Continue Reading
(A CASE STUDY OF 7UP BOTTLING COMPANY PLC, ABA) ABSTRACT This study is on the impact of sales promotion on sales of soft drinks in Nigeria. A case study of 7up Bottling Company Plc Aba Depot. One of the major problems addressed was due to the low amount of money invested by the... Continue Reading
THE EFFECT OF MARKET SEGMENTATION AND POSITIONING OF COMPANY PERFORMANCE ABSTRACT This project work was an attempt to investigate the effect of market segmentation and position of company performance. The main objectives were:- The main objectives were: To know what market segmentation and positioning is al about as it involves the company under... Continue Reading
ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. - To determine the methods used by Hardis and... Continue Reading
CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN. ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands of Malt drinks, using consumers in Enugu urban. The study also examined how... Continue Reading
ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of non-personal presentation or promotion of ideas, goods and services by an identified sponsor. The raison d’ taire of advertising... Continue Reading
(A CASE STUDY OF CADBURY NIG. PLC) ABSTRACT This project is on strategic planning as a tool for corporate survival with reference to Cadbury Nigeria Plc ,Agidingbi, Ikeja, Lagos. Effective management of business environmental changes depends on careful planning. Strategic planning has been the... Continue Reading
THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE (A CASE STUDY OF UNILEVER BROTHERS NIGERIA PLC) ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday application in improving product innovation??? The main aim... Continue Reading
THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY. (A CASE STUDY OF INTERCONTINENTAL BANK PLC, ABA) ABSTRACT This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study.... Continue Reading
THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU) ABSTRACT That product advertising has a high significant on the impact of product advertising on sales volume of consumer. This view was attested to by 75% of the respondents used by the researcher for this study. This... Continue Reading
A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT ABSTRACT Tourism Boards are established by various government to accrue revenue. And the tourism Boards cannot have the revenue without letting the general populace know what they have to offer. And this can be done through any of the promotional mix variables. This research work is aimed... Continue Reading
SOFT DRINK ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create... Continue Reading
ABSTRACT The project work is designed to give insight to the effect of branding on product marketing. This is to enable the reader to appreciate the contributions of branding to business and the successful operation of development of such firms and industries.... Continue Reading
EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON – DURABLE CONSUMER PRODUCTS (A CASE STUDY OF OMO DETERGENT). ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent through effective marketing strategies. This research project... Continue Reading
(A CASE STUDY OF 7UP BOTTLING COMPANY ABA) ABSTRACT This research work empirically examines the effect of product quality on consumer brand loyality with particular reference to seven 7up bottling company Aba. The paper carefully examines the concept of product quality as a tool for consumers... Continue Reading
(A CASE STUDY OF NNPC NIGERIA) ABSTRACT The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out what causes or generated problems in the oil industry and tries to find a lasting solution to it for the benefit of all the public or... Continue Reading
IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT HARCOURT TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Purpose of the Study 1.4 Significance of the Study 1.5 Research Question/Hypothesis 1.6 Theoretical foundation of the study 1.7 Scope of the study 1.8... Continue Reading
THE IMPACT OF EMPLOYEES WELFARE PROGRAMMES ON INCREASE PRODUCTIVITY (A CASE STUDY OF D.H.L INTERANTIOANL NIGERIA LIMITED, ENUGU ABTRACT A research proposal on the impact of employee welfare program on increase productivity. Employee welfare is a non-financial rewards that many organization offers as incentives to attract and retain talented... Continue Reading
THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo. The objective, the study... Continue Reading
ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION SERVICES ABSTRACT The research work is meant to examine the extent at which advertising effectiveness can either draw people attention a particular project or how it ineffectiveness is can put people off from the advertised product. Advertising as a business... Continue Reading