Project Topic on RETAIL STORE DESIGN ON CUSTOMER SATISFACTION A CASE STUDY OF SHOPRITE SUPERMARKET IN KAMPALA DISTRICT

  • Type: Project
  • Department: Purchasing and Supply
  • Project ID: PAS0170
  • Access Fee: ₦5,000 ($14)
  • Pages: 47 Pages
  • Format: Microsoft Word
  • Views: 82
  • Report This work

For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

TABLE OF CONTENT

DECLARATION ...................................................................................................................................... ii

APPROVAL ............................................................................................................................................ iii

DEDICATION ......................................................................................................................................... iv

ACKNOWLEDGEMENT ......................................................................................................................... v

LIST OF TABLES ................................................................................................................................... vi

ABSTRACT ............................................................................................................................................. x

CHAPTER ONE ....................................................................................................................................... 1

1.0Introduction .......................................................................................................................................... 1

!.!Background of the study ....................................................................................................................... 1

1.2Statement of the problem ...................................................................................................................... 2

1.3 Purpose of the study .......................................................................................................................... 3

1.4 Objectives of the study ........................................................................................................................ 3

1. 5Research questions .............................................................................................................................. 4

1. 6Scope of the study ............................................................................................................................... 4

1. 6.1Content scope ................................................................................................................................... 4

1. 6.2 Geographical scope ......................................................................................................................... 4

1. 6.3Time scope ....................................................................................................................................... 4

1. 7Significance of the stndy ..................................................................................................................... 4

!.&.Conceptual framework ........................................................................................................................ 4

CHAPTER TWO ...................................................................................................................................... 6

LITERATURE REVIEW .......................................................................................................................... 6

2.0Introductions ........................................................................................................................................ 6

2.1 Theoratical Review .............................................................................................................................. 6

2.2 Exterior store design ............................................................................................................................ 6

2.3 Exterior design elements ...................................................................................................................... 6

2.4 Interior design ..................................................................................................................................... 8

2.5 Customer satisfaction .......................................................................................................................... 9

2.6Customer tariff flow ......................................................................................................................... 10

CHAPTER THREE ................................................................................................................................. 14

vii

RESEARCH METHODOLOG¥ ............................................................................................................. 14

3.0 Introduction ....................................................................................................................................... 14

3.1 Research design ............................................................................................................................... 14

3.2 Study population ............................................................................................................................. 14

3.3 Sample size ...................................................................................................................................... 14

3.4 Sampling procedures ....................................................................................................................... 15

3.5 Data collection instrument .............................................................................................................. 15

3.6Data collection procedures ............................................................................................................... 15

3. 7 Data processing and analysis .......................................................................................................... 16

3.8 Validity and reliability .................................................................................................................... 16

3. 9Ethical considerations ..................................................................................................................... 16

3.10 Limitations of the study ................................................................................................................... 16

CHAPTER FOUR ................................................................................................................................. 18

PRESENTATION, INTERPRETATION AND ANALYSIS OF FINDINGS ..................................... 18

tO Introduction ..................................................................................................................................... 18

4.1 Respondents Background of respondents ........................................................................................... 18

4.1.1 Gender of respondents .................................................................................................................... 18

1.1.2 Age distribution of respondents ...................................................................................................... 19

!.1.3 Education level of respondent ......................................................................................................... 19

1.1.4 Professional qualification ............................................................................................................... 20

1.1.5 Level of experiences ....................................................................................................................... 20

L2 Determination of the methods of store designs at Shoprite supermarket in Kampala ........................... 21

L3 Determining the level of customer satisfaction at Shoprite supermarket in Kampala ........................... 22

L4Examine levels of customer satisfaction at Shoprite supermarket in Kampala ..................................... 25

L5Effect of store design on customer satisfaction at Shop rite supermarket in Kampala ........................... 26

:HAPTER FIVE .................................................................................................................................... 29

lUMMARY OF THE FINDINGS, CONCLUSION AND RECOMMENDATIONS ............................... 29

;.o Introduction ....................................................................................................................................... 29

;.I Summary of the findings ................................................................................................................... 29

;.2 Conclusions ....................................................................................................................................... 30

;.3 Recommendations ............................................................................................................................. 30

.4 Areas of further study ........................................................................................................................ 31

viii

REFERENCES: .................................................................................................................................... 32

APPENDIX 1 ......................................................................................................................................... 34

ix

ABSTRACT

 This research report on topic "Retail store design on customer satisfaction a case study of Shoprite supermarket in Kampala district". The purpose of the study was to establish the relationship between store design and customer satisfaction. The objective of the study was; to determine the extent of store design of Shoprite, to determine the level of customer satisfaction and to examine the impact of store design on customer satisfaction of Shoprite supermarket in Kampala district. These were reached at focusing on variables under store design included; exterior design, interior design and layout whiles customer satisfaction was looked at in terms of; loyality, retention and quality services offered. Theories of different scholars were used to understand the topic in correct way required say Mason. J et at (1998) in his book of store design, Ron Hasty et al (1997) what customers see before entering store. Correlation research design was used population studied included 60 :espondents from different department questionnaire was used to collect data in the field. data was presented and interpreted according to response of respondents from the questionnaires given and analyzed using Quantitative and qualitative method in easy form. The conclusion was nade according to response of respondents.


RETAIL STORE DESIGN ON CUSTOMER SATISFACTION A CASE STUDY OF SHOPRITE SUPERMARKET IN KAMPALA DISTRICT
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

Share This
  • Type: Project
  • Department: Purchasing and Supply
  • Project ID: PAS0170
  • Access Fee: ₦5,000 ($14)
  • Pages: 47 Pages
  • Format: Microsoft Word
  • Views: 82
Payment Instruction
Bank payment for Nigerians, Make a payment of ₦ 5,000 to

Bank GTBANK
gtbank
Account Name Obiaks Business Venture
Account Number 0211074565

Bitcoin: Make a payment of 0.0005 to

Bitcoin(Btc)

btc wallet
Copy to clipboard Copy text

500
Leave a comment...

    Details

    Type Project
    Department Purchasing and Supply
    Project ID PAS0170
    Fee ₦5,000 ($14)
    No of Pages 47 Pages
    Format Microsoft Word

    Related Works

    ABSTRACT With the current projections regarding the growth of Internet sales, online retailing raises many questions about how to market on the Net. While convenience impels consumers to purchase items on the web, quality remains a significant factor in deciding where to shop online. The competition is increasing and personalization is considered... Continue Reading
    BACKGROUND OF STUDY Retail in Nigeria was once confined to traditional open markets and small local storekeepers loosely referred to as the informal retail sector of the Nigerian economy which serviced communities. Between 1960 and the early 1980s, there were standard retail malls which operated chain stores across the country; their number... Continue Reading
    TABLE OF CONTENTS DECLARATION ............................................................................................................................. i APPROVAL ................................................................................................................................... ii LIST OF TABLES... Continue Reading
    ABSTRACT The research was majorly carried out to establish the factors influencing the growth of customer care in small scale business enterprises; a case study of Kampala central Division, Kampala district. The study attempted to find out, analysis factors responsible for growth, problems, and solutions as well as prospects of small scale... Continue Reading
    TABLE OF CONTENTS DECLARATION APPROVAL ACKNOWLEDGEMENT jjj DEDICATION iv TABLE OF CONTENTS v LIST OF TABLES viii LIST OF FIGURES ix ABSTRACT x CHAPTER ONE 1 1.0 Introduction 1 1.1 Background of the study 1 1.2 Statement of the problem 2 1.3 Purpose of the study 3 1.4 Objectives of the study 3 1.5 Research questions 3 1.6.0 Scope of the study 3... Continue Reading
    TABLE OF CONTENTS DECLARATION .............................................................................................................................. i APPROVAL ................................................................................................................................... ii DEDICATION... Continue Reading
    TABLE OF CONTENTS DECLARATION ......................................................................................................................................................... I DEDICATION... Continue Reading
    ABSTRACT The purpose of the study was to establish or investigate the relationship between inventory management and customer satisfaction in Spear Mctors Limited Kampala basing on the following objectives, to examine inventory management techniques used in organization, to find out the factors affect customer satisfaction in organizations, to... Continue Reading
    TABLE OF CONTENTS DECLARATION ii APPROVAL iii DEDICATION iv ACKNOWLEDGEMENT v LIST OF TABLES x ABSTRACT xi CHAPTER ONE 1 BACKGROUND OF THE STUDY 1 1.0 Introduction 1 1.1 Background to the Study 1 1.2 Statement ofthe Problem 2 1.3 Purpose ofthe Study 3 1.4 Research Objectives 3 1.4 Research Questions 3 1.5 Scope of the Study 4 1.5.1 Geographical... Continue Reading
    ABSTRACT  Despite the importance of electronic banking in many financial institutions, fewer studies have focused on customer satisfaction especially in the African setting. With technology implementation, a new phenomenon in Stanbic Bank (Uganda) Limited and many customers has not yet embraced it, this study was conducted to determine the... Continue Reading
    Call Us
    Get this work
    whatsappWhatsApp Us