TABLE OF CONTENTS
Title Pagei
Approval Pageii
Dedicationiii
Acknowledgementiv
Abstractv
Table of Contentvii
CHAPTER ONE:INTRODUCTION
1.1 Background to the study1
CHAPTER TWO:LITERATURE REVIEW
2.1 What is public relation11
CHAPTER THREE: RESEARCH DESIGN AND METHODOLOGY
3.1 Sources of data 45
3.1.1 Primary data 45
3.1.2 Secondary data 46
3.2 Area of study 46
3.3 Research instrument 46
3.4.1 Questionnaire design/ interview questions 47
3.4.2 Dichotomous questions 48
3.4.3 Multiple choice questions 48
3.4.4 Open-ended questions 48
3.5 Sampling method used 48
3.5.1 Sample size and sampling techniques 49
3.5.2 Sample procedure 52
3.6 Pilot survey 50
3.7 Validity of the instrument 51
3.8 Method of investigation 52
3.9 Validation of instrument 53
3.10 Method of data analysis 54
CHAPTER FOUR:DATA PRESENTATION AND ANALYSIS
4.1 Part A a table of responses to sex 56
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary 72
5.2 Summary of findings74
5.3 Conclusions75
5.4 Recommendations76
5.5 Limitations of the study77
Bibliography78
Appendix 183
Appendix 1184
