TABLE OF CONTENT
PAGE
Title Page i
Certification ii
Dedicationiii
Acknowledgement iv
Abstract v
Table of content vi
CHAPTER ONE
1.1Background of the Study 1
1.2Statement of Problem 5
1.3Research Questions 5
1.4Objectives of the Study 5
1.5Research Hypothesis 6
1.6Scope of Study 7
1.7Limitation of the Study 7
1.8Operational Definition of Terms 7
CHAPTER TWO LITERATURE REVIEW
2.1 Introduction 11
2.2 Overview of Public Relation Practice in Nigeria 13
2.3 Public Relation Practice in Nigerian Manufacturing Firms17
2.4 Relevance of Public Relations in Contemporary Nigeria 19
2.5 The Role of Public Relations in Business Organization 22
2.5.1 Customer Relations 23
2.5.2 Financial Public Relations 23
2.5.3 Annual Report 24
2.5.4 Employee Relations 24
2.5.5 An Aid to Recruitment25
2.5.6 Public Relations in support of Marketing 25
2.5.7 Industrial Public Relations worldwide 26
2.5.8 Working with Others Sharing common Interest 26
2.5.9 Public Relations in Support of Exports 27
2.6 Challenges of Public Relations in Manufacturing Finns 28
2.7 Public Relations in Unilever (Nig) Plc 29
CHAPTER THREE RESEARCH METHODOLOGY
3.1Study Area 31
3.2Population of the Study 31
3.3Sampling Frame 31
3.4Sampling method and sample size 32
3.5Sources of Data – primary and /or secondary 32
3.6Data collection instrument 33
2.6.1Administration of Instrumetn 33
3.7Procedure 35
CHAPTER FOUR
4.0 PRESENTATION AND ANALYSIS OF DATA 35
4.1 Return of Questionnaire 35
4.2The Response of the respondents to the Section A (BioData) 35
4.3 Analysis of Section B39
4.4 Hypothesis Testing 49
4.5ChiSquare and TTest of the Views of Questionnaire 50
CHAPTER FIVE SUMMARY CONCLUSION &
RECOMMENDATIONS
5.1 Summary 64
5.2Conclusion 67
5.3Recommendation 68
References 70
Questionnaire
