THE ROLE OF PUBLIC RELATION IN AN ORGANISATIONAL GROWTH AND DEVELOPMENT (A CASE OF UNILEVER NIGERIA PLC)

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  • Project ID: PUB0807
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TABLE OF CONTENT

PAGE

Title Page i

Certification ii

Dedicationiii

Acknowledgement iv

Abstract​ v

Table of content vi

CHAPTER ONE

1.1Background of the Study 1

1.2Statement of Problem 5

1.3Research Questions 5

1.4Objectives of the Study 5

1.5Research Hypothesis 6

1.6Scope of Study 7 

1.7Limitation of the Study 7 

1.8Operational Definition of Terms 7

 

CHAPTER TWO  LITERATURE REVIEW

2.1 Introduction 11

2.2 Overview of Public Relation Practice in Nigeria 13

2.3 Public Relation Practice in Nigerian Manufacturing Firms17

2.4 Relevance of Public Relations in Contemporary Nigeria 19

2.5 The Role of Public Relations in Business Organization​ 22 

2.5.1 Customer Relations 23

2.5.2 Financial Public Relations 23

2.5.3 Annual Report 24

2.5.4 Employee Relations 24

2.5.5 An Aid to Recruitment25

2.5.6 Public Relations in support of Marketing 25

2.5.7 Industrial Public Relations worldwide 26

2.5.8 Working with Others Sharing common Interest 26

2.5.9 Public Relations in Support of Exports 27

2.6 Challenges of Public Relations in Manufacturing Finns 28

2.7 Public Relations in Unilever (Nig) Plc 29

 

CHAPTER THREE RESEARCH METHODOLOGY

3.1Study Area 31

3.2Population of the Study 31 

3.3Sampling Frame 31 

3.4Sampling method and sample size 32

3.5Sources of Data – primary and /or secondary 32

3.6Data collection instrument 33

2.6.1Administration of Instrumetn 33

3.7Procedure 35

 

CHAPTER FOUR

4.0 PRESENTATION AND ANALYSIS OF DATA 35

4.1 Return of Questionnaire 35

4.2The Response of the respondents to the Section A (BioData) 35

4.3 Analysis of Section B39

4.4 Hypothesis Testing 49

4.5ChiSquare and TTest of the Views of Questionnaire 50

 

CHAPTER FIVE SUMMARY CONCLUSION &

RECOMMENDATIONS

5.1 Summary 64

5.2Conclusion 67

5.3Recommendation 68

References 70

Questionnaire

THE ROLE OF PUBLIC RELATION IN AN ORGANISATIONAL GROWTH AND DEVELOPMENT (A CASE OF UNILEVER NIGERIA PLC)
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Public Administration
  • Project ID: PUB0807
  • Access Fee: ₦5,000 ($14)
  • Pages: 87 Pages
  • Format: Microsoft Word
  • Views: 221
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    Details

    Type Project
    Department Public Administration
    Project ID PUB0807
    Fee ₦5,000 ($14)
    No of Pages 87 Pages
    Format Microsoft Word

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