INFLUENCE OF ADVERTISEMENT ON STUDENTS’ PATRONAGE OF GOODMORNING CORNFLAKES

  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS0456
  • Access Fee: ₦5,000 ($14)
  • Chapters: 5 Chapters
  • Pages: 65 Pages
  • Format: Microsoft Word
  • Views: 856
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Abstract

Advertisement remains a special tool in the hand of manufacturers to make it products acceptable, adopted and yield them return. It is on this background the research examines the influence of advertisement AfriCity University undergraduates´ patronage of Goodmorning cornflakes. Cross sectional survey research as a quantitative design was used. Questionnaire was used as a research instrument for collecting data from 100 respondents that were drawn from AfriCity University. Multi-stage sampling technique as probability sampling was used to select respondents from AfriCity University. Findings showed that advertisement has great influence on respondents purchase of Goodmorning cornflakes. The study recommends that the manufacturers should extend their advertisement campaign to social media and other another online platform in order to reach multiple students.

INFLUENCE OF ADVERTISEMENT ON STUDENTS’ PATRONAGE OF GOODMORNING CORNFLAKES
For more Info, call us on
+234 8130 686 500
or
+234 8093 423 853

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  • Type: Project
  • Department: Mass Communication
  • Project ID: MAS0456
  • Access Fee: ₦5,000 ($14)
  • Chapters: 5 Chapters
  • Pages: 65 Pages
  • Format: Microsoft Word
  • Views: 856
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    Details

    Type Project
    Department Mass Communication
    Project ID MAS0456
    Fee ₦5,000 ($14)
    Chapters 5 Chapters
    No of Pages 65 Pages
    Format Microsoft Word

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